go-Digital Blog on Digital Marketing

Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks Associates

Source: http://www.engadget.com/2012/04/26/parks-mobile-data-pricing-survey-2012/

In a recent report titled Mobile Data and Applications, research outfit Parks Associates found that a large chunk of Stateside consumers aren’t willing to pay more than $50 per month for a mobile data plan. What’s also interesting here — but not surprising — is the study shows nearly 50 percent of smartphone users are completely oblivious to the amount of data they’re consuming every month. Parks Associates says this highlights the “risk” networks like AT&T, Verizon and T-Mobile are taking by making the transition from all-you-can-have to those tiered data plans we’re so fond of. The firm’s Mobile Research Director, Harry Wang, sees this as a necessity for carriers, though, expressing that “moving mobile users to usage-based plans will be difficult and painful, but changes are necessary for operators to maintain revenues.” So, are you part of the two-thirds keeping bits under 50 bucks? Let your voice be heard in the comments below.

Continue reading Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks Associates

Two-thirds of Americans unwilling to spend over $50 a month on mobile data, says Parks A! ssociate s originally appeared on Engadget on Thu, 26 Apr 2012 00:24:00 EDT. Please see our terms for use of feeds.

Permalink   |  Parks Associates  | Email this | Comments

Tags: applications research, Chunk, Continue, Engadget, mobile data, mobile research, mobile users, necessity, outfit, percent, reading, research director, research outfit, Study, T-Mobile, two thirds, Verizon, voice