research

On Facebook, Photos Represent 89% of Brands

Source: http://www.marketingcharts.com/wp/direct/on-facebook-photos-represent-89-of-brands-most-engaging-posts-25330/

Recent research from HubSpot has indicated that Facebook photos generate higher engagement than the average post, and new data provided to MarketingCharts by Socialbakers supports this finding. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most […]

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Tuesday, December 11th, 2012 news No Comments

Advertising Outlook 2012 – 2016

1. the overall advertising “pie” will shrink because the new efficiencies enabled by “digital” will allow advertisers to spend less (e.g. media placement dollars) and still drive the same or greater business impact

2. there will be a continued shift to digital, especially for companies that have products that benefit from more consumers coming online to do more research — e.g. bigger ticket items or items that require more consideration and research

3. because of the massive reach of Facebook, it will siphon branding dollars that used to be allocated to traditional one-way mass media such as TV; but in the short term magazines and newspapers will “hurt” the most, since they can’t even offer competitive mass reach any more – relative to Facebook.

Trends in Advertising by Augustine Fou Chief Digital Strategist from Dr Augustine Fou

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Thursday, November 29th, 2012 digital No Comments

One Of The Most Amazing Things About The iPhone’s First Five Years (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-one-of-the-most-amazing-things-about-the-iphones-first-five-years-2012-6

The iPhone turns five this week. One of the most impressive things about the iPhone’s five year run is that the average selling price of the phone has remained just about the same around $600, notes Horace Dediu of Asymco. Meanwhile, Apple’s rivals pull in less than $400 per device.

Think about that for a second. Apple defined the modern smartphone market with the iPhone. It then faced an onslaught of competition from Google, Microsoft, Palm, and Research In Motion. Despite their various efforts to dethrone the iPhone, Apple has managed to stay on top. This is evident by the fact that since 2008 Apple has never had to slash its prices.

With all the competition, and pressure from carriers, if Apple was losing the smartphone battle, you’d expect it to cut the price of the phone. Instead, it’s been steady.

chart of the day iphone

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Wednesday, June 27th, 2012 news No Comments

Here’s How Much Online Ad Spending Will Increase This Year

Source: http://www.businessinsider.com/online-ad-spending-will-increase-18-in-2012-2012-6

It’s not just mobile ad spending that’s increasing, online advertising is increasing at a fairly impressive rate. According to internet research firm ComScore, online ad spending increased to just over $30 billion in the U.S. last year, a 20.2% increase.

For 2012, domestic ad spending is expected to surpass $35 billion, a 17.6% increase.

U.S. Online Ad Spending 2012 comScore

See More:

ComScore: Mobile Will Force Desktop Into Its Twilight In 2014

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Thursday, June 14th, 2012 Uncategorized No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

Mobile Ads eCPM By Audience Age And Gender

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Wednesday, February 29th, 2012 news No Comments

Dramatic Declines In Usage of Traditional News Sources; Internet The Only One Growing

Source: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html

Campaign News Sources

 

% of Consumers Who Regularly Get Campaign News From:

Source

2000

2004

2008

2012

Cable news

34%

38%

38%

36%

Local TV news

48

43

40

32

Network news

45

35

32

26

Internet

9

13

24

25

Local paper

49

31

31

20

Source: Pew Research Center, January 4-8, 2012

Read more: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html#ixzz1nlia383u


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Wednesday, February 29th, 2012 news No Comments

Source: http://gizmodo.com/5884415/travelling-in-modern-china-requires-serious-secret-agent-skills

Travelling in Modern Day China Requires Cold War Era Secret Agent SkillsIf Kenneth G. Lieberthal were anything but a China expert at the Brookings institution, his travelling-in-China security procedures would read like the product of a paranoid mind that watched too many spy movies as a kid:

He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”

Talk about overkill, right? Well he’s not alone. The Times reports that these seemingly paranoid precautions are par for the course for just about anyone with valuable information including government officials, researchers, and even normal businessmen who do business in China.

But what about the rest of us? I may not have any valuable state secrets or research that needs protecting but that doesn’t mean I want the Chinese government snooping on my internetting when I visit my grandparents (especially when the consequences can be so severe). In the past, I’ve relied on a combination of VPNs, TOR, and password-protecting everything I can, but now it sounds like even that isn’t enough. Or maybe it’s totally overkill given my general unimportance in the grand scheme of things. Dear readers, I ask you, how much security is enough when it comes to the average person on vacation? [NY Times]

Image credit: Shutterstock/Rynio Productions

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Sunday, February 12th, 2012 Uncategorized No Comments

iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

Source: http://www.engadget.com/2012/02/06/npd-iphones-recover-market-share-in-q4-2011-but-android-draws/

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

According to the latest research from the NPD group, Apple has got its second wind in smartphone sales. In the same quarter that saw the iPhone 4S reinvent the wheel obey our every vocal whim, the trio of available models soaked up a total of 43 percent of the US smartphone market in Q4 2012, apparently knawing away at Android’s market share of 53 percent held during the rest of 2011. However, Google’s mobile OS appears to be the debutante smartphone of choice, cornering 57 percent of new purchases, with 34 percent going for Apple. The remaining 9 percent is distributed between the smartphone also-rans, with the likes of Windows Phone and BlackBerry languishing in that anonymous grey bar at the top. The top five handsets from NPD’s Mobile Phone Track service is an Apple and Samsung love-in, with iOS devices claiming the three top spots, followed by the Samsung Galaxy S II (we assume collectively) and the Galaxy S 4G. NPD’s blow-by-blow commentary on this increasingly two-horse race awaits below.

Continue reading NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds

NPD: iPhones recover market share in Q4 2011, but Android draws the first-timer crowds originally appeared on Engadget on Mon, 06 Feb 2012 13:09:00 EDT. Please see our terms for use of feeds.

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Monday, February 6th, 2012 Uncategorized No Comments

Redbox, Not Netflix, Is The Nation’s Largest DVD-Renter (NFLX, DISH, CSTR)

Source: http://www.businessinsider.com/chart-of-the-day-redbox-not-netflix-is-the-nations-largest-dvd-renter-2012-1

From 2010 to 2011, Redbox’s percentage of the physical-disc rental market increased from 25% to 37%, according to market research firm NPD Group. (via Deadline)

Meanwhile, Netflix’s share stayed flat, despite the Qwikster debacle and Reed Hastings’ statement that DVD-by-mail subscribers will decrease steadily from here on out. Brick-and-mortar stores like Blockbuster lost 7%. And video on demand continues to increase in popularity, now accounting for 31% of all rentals.

chart of the day, movie disc rentals, jan 30 2012

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Wednesday, February 1st, 2012 news No Comments

Um, Google’s “Search, Plus Your World” Sucks So Far

Google’s “Search, Plus Your World” launched with some fanfare and with jilted partner, Twitter, crying foul.  But the real proof is in the “pudding” and so far, from my own taste testing, the “puddin’s not all that good.” In fact, it’s downright spoiled.

In theory, returning results based on my own activities, photos, shares, etc. plus the social sharing activities of my circles of friends seems to make sense. After all, my friends should share similar interests, etc. However, in reality, this appears to be far from the truth.

Either my friends all suck at what they are sharing OR what I search for has very little to do with (or very little overlap with) what I and my friends are sharing. And I think the latter is more likely the case, because my friends are all awesome and I usually find what they share to be super informative and I always learn something new from them and the insightful curation they do.

So what is wrong with Google’s new personalized search, flavored with +1? And will it ever get better with time and more usage?

My current hypothesis is NO .. it won’t get better with time.  Here are a few reasons why I think so:

– what I search for (what I need at this moment) is not necessarily what I share (what I think my followers would be interested in)

– news items and other cool information that is shared are things I “discover” through the curation of my circles of friends and I like to browse these things to learn; this contrasts with things that I search for at any moment in time, which could include things that I need now, gifts for other people, research for clients in other industries that I am not in. What this means is that those search terms and the sites that I visit don’t necessarily have any bearing on any future searches and what I am interested in.

– finally, among all my friends, I would probably only ask 1 or 2 of them for restaurant recommendations (in New York) because they live here and are known for their expertise in food; I would ask different friends for advice on digital cameras (@designerguy), keyword research platforms (@glenngabe), ad networks (@jonathanmendez), etc. you get the idea. So canvassing my entire social graph for keyword based ways to personalize search results is actually making the results worse (see examples below).

Search ( photos )

[Redacted] – I don’t need to see my own photos from my own Picasa, which I already know is there.

Search  ( italian restaurants in New York  – no quotes )

 

 

Search ( spend polarization – no quotes )

spend polarization search results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Wednesday, January 11th, 2012 SEM, SEO, social networks No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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