US Web Users Concerned About Privacy, but Hold Themselves Accountable – eMarketer


Worries about online shopping plague consumers

US internet users continue to show concern about privacy issues, and it’s unlikely those worries will dissipate any time soon. But a June 2013 survey of US smartphone users conducted by online privacy management services provider TRUSTe found that the vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections. Only 6% lay that burden with wireless service providers, while 5% thought it was the job of device manufacturers and 4% believed it was the responsibility of the government.

Despite this finding, it would be shortsighted for marketers to abdicate efforts to assuage privacy concerns. An overstep by brands in the privacy arena can easily result in a loss of trust and reputation, such as when Samsung and Jay-Z partnered to produce a mobile app that was widely criticized for requiring users to share a significant amount of personal information.

Aside from general internet use, privacy concerns were highest when internet users were shopping online; 87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web. That was followed by email use (86%), online banking (79%), social networking (76%) and mobile app use (60%).

Mobile app users are least guarded about sharing their gender information with a company—53% of respondents said they would acquiesce to such a request. Next in line was a! ge (44%), an email address (39%) and a full name (31%). There was a sharp dropoff in the willingness of consumers to provide an app with their birthdate. And nearly a quarter of respondents said they didn’t want to share any information at all.

When it comes to privacy issues, there’s a thin line between asking for just enough and far too much.

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Thursday, September 12th, 2013 news No Comments

drag2share: Streaming Services Free Rider Problem


Paying to stream: Pandora’s free-rider problem

Not a single respondent giving a definitive answer who uses Pandora said they pay for the service’s premium version, which cuts out ads, allows for offline listening through a Desktop app, and ostensibly provides higher-quality audio.

On the flip side, among Spotify users, more said they pay for the premium version — which allows you to listen offline, on any device, and without ads — than said they stay with the free version.

pay vs free

And some color:

“I no longer buy music . Spotify has everything I need, and I’m just fine ‘renting’ it all for $10 per month.”

“Today, I think Spotify makes sense, but I’m too cheap to pay for it on my phone. I like iTunes Match because it’s all of my music on my phone. If I want to test something out, I use free Spotify on desktop and if I love it, I buy it.”

I stream, mostly using Spotify. I pay the $10 a month for the premium, so I can listen on the computer at work and iPad/phone at home. ”

“I’m using premium most of the time these days. I stream exclusively. You Tube is a close-second.”

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Friday, August 16th, 2013 news No Comments

drag2share: Mobile-Native Teens are “Over” Facebook


Facebook teen popularityMobile-Native U.S. Teens Are Over Facebook (Pew)
Pew found U.S. teens have waning for enthusiasm for Facebook, which they view as inundated with adults, drama, and reputation management. We wrote about this phenomenon in a recent report. Buzzfeed had a good round up up of the respondent’s quotes. Elsewhere, Pew reported that 47% of U.S. teens own smartphones and one-third access the Internet primarily through a cell phone

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Wednesday, May 22nd, 2013 news No Comments

Judge Rules That Airbnb Is Illegal in New York


Bad news for those seeking or offering cheap accommodation over the internet: a New York judge has determined that Airbnb is illegal in the city.

Despite Airbnb’s attempts to persuade officials otherwise, the service has been found to violate the illegal hotel law—a statute which stops property owners from renting out their own homes on a temporary basis. The ruling comes out of a case which saw Aribnb host Nigel Warren issued with a $7,000 demand after complaints of building and zoning code issues were made against him. Judge Clive Morrick threw out those latter issues—but decided he should be fined $2,400 for violating the illegal hotel law instead. The judge wrote:

“While breech of the condominium rules is not of itself a ground for sustaining this (notice), respondent was in breach (through Warren’s acts) and the existence of the rule against rental for transient, hotel, or motel purposes is evidence that the unit owners were to restrict their use to permanent occupation.”

Interestingly, the rulling doesn’t make all Airbnb listings illegal—just ones for which a complaint is filed. So, if you’re an Airbnb host in New York, it pays to tread carefully from this point forward. [CNET via Fast Company]

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Tuesday, May 21st, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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