respondents

Consumers No Longer Associating Name Brands With Higher Quality

source: http://www.marketingcharts.com/wp/traditional/consumers-no-longer-associating-name-brands-with-higher-quality-36877/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IntegerGroupM:A:R:C-Name-Brands-Quality-Perceptions-Sept201383% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years, per new data from The Integer Group and M/A/R/C Research. Part of the challenge for name brands is that perceived advantages in areas traditionally considered to be their strong suits – such as innovation and quality – have eroded.

This year, just 29% of respondents said they believe name brands are better quality products. That’s down from 36% last year and 43% the year before. Private label acceptance in this area is particularly significant, as 54% of respondents cited quality as their top priority when shopping for everyday products.

Moreover, this year only a minority 45% of respondents believe that brands names offer more new products, varieties and innovations compared to store or private label brands. In 2010, a majority 56% felt that way.

Last year, a study by Ipsos found 7 in 10 consumers agreeing that store brands were either better than or about the same as national brands in terms of offering high-quality products. Similarly, most respondents at the time said that store brands were on equal or better footing when it came to offering products they trust (78%) and offering innovative products (67%).

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Tuesday, September 24th, 2013 news No Comments

Top Reasons Consumers Give For Marking Emails as Spam

source: http://www.marketingcharts.com/wp/online/top-reasons-consumers-give-for-marking-emails-as-spam-36897/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Kentico-Top-Reasons-Marking-Email-as-Spam-Sept2013Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300″), some of the attitudes uncovered are intriguing. Among them: respondents are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).

Of course, there are various reasons for marking email as spam, and consumers likely have a number of them. In this case, it appears that the survey asked to choose a single reason. After those top 2 responses, 26% of respondents said they mark emails as spam when they don’t contain anything of interest. The remaining 2% said they do so when the emails seem shoddy with poor design and typos.

Frequency of emails has often been seen as the main culprit for unsubscribes (see here for an example), and it may be that consumers mark frequent emails as spam out of convenience, rather than unsubscribing. Recent research from Return Path, meanwhile, suggests that brands emailing less than once a week see better results than those emailing with more frequency.

Returning to the Kentico study, the results suggest consumer apathy towards email marketing’s progress over the years. In fact, the proportion believing email marketing has gotten worse (36%) over the past 5 years slightly outweighed the proportion believing it has gotten better (32%! ), with t! he remainder neutral.

Clutter may be a problem, as research has found that brands are sending more and more emails, with the average recipient receiving 416 commercial messages a month, according to one study. A plurality 37% of respondents to the Kentico study indicated that they “willfully” subscribe to 1-5 email lists, with 31% subscribing to 6-10 lists, 14% to 11-15 lists, 7% to 15-20 lists, and a brave 5% to more than 20 lists.

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Tuesday, September 24th, 2013 news No Comments

What Would Prompt Mobile Users to Share Their Personal Info With a Brand?

source: http://www.marketingcharts.com/wp/online/what-would-prompt-mobile-users-to-share-their-personal-info-with-a-brand-36901/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

mBloxMillwardBrown-Reasons-Mobile-Users-Would-Share-Personal-Info-Sept2013Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found just 1 in 10 smartphone owners in the US willing to share their location information with an application, a new multi-country study [download page] from mBlox and Millward Brown finds that 43% of respondents are willing to share their location information with companies via their mobile device. What would prompt them to do so?

Asked why they would ever share their location (or other personal information) with a company using their mobile device:

  • 47% indicated they would do so to receive relevant offers or discount coupons;
  • 45% would to receive information or alerts that they have requested;
  • 36% would to resolve customer service issues;
  • 24% would to check-in or post on social networking sites; and
  • 6% would for another reason.

Slightly less than 1 in 5 said there would be no good reasons for sharing their information.

Interestingly, the survey – which was fielded among mobile users who had downloaded an app during the past 12 months – finds that 8 in 10 respondents feel that the act of downloading a company’s app to their mobile device also meant that they would be open to receiving location-based text or push notifications from the same company.

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Tuesday, September 24th, 2013 news No Comments

Where Marketers Feel They’re Failing to Keep Pace

source: http://www.marketingcharts.com/wp/online/where-marketers-feel-theyre-failing-to-keep-pace-36905/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Adobe-Marketers-Perceived-Proficiency-in-Most-Important-Areas-Sept2013Few marketers deem their companies proficient in the marketing areas they feel are most important, according to a new report from Adobe, which also finds only 40% of marketers rating their company’s marketing as effective. The biggest gap between importance and proficiency was in the area of marketing measurement, which 76% of respondents rated as important to their company (top-3 box score on a 10-point scale), but at which only 29% felt their company was performing well (top-3 box score).

The next biggest gaps (42% points) were for “creativity and innovation in marketing programs” and “customer response management.” The study found 75% of the 1,017 US marketers rating each area as important, with only 33% rating their company as proficient at them. Other significant gaps between importance and proficiency emerged for content management (40% points), personalization and targeting (40% points) and cross-channel marketing (38% points). The smallest gap, of 19% points, was for events, with 58% rating them important for their company and 39% feeling their company performs well at them.

The survey finds a particular lack of confidence in digital marketing abilities, with only 48% of digital marketers (marketers with a primarily digital focus) feeling highly proficient in digital marketing. (Only 37% of marketing generalists concurred.) Indeed, 54% of respondents overall agreed that their company’s digital marketing approach is in a constant cycle of trial and error.

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Tuesday, September 24th, 2013 news No Comments

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

source: http://www.emarketer.com/Article/Nearly-Half-of-B2Bs-Expect-Marketing-Budget-Bump-2014/1010238

More use video sharing

Business-to-business (B2B) marketers are already looking ahead to 2014, and the outlook for the year seems positive. The Sagefrog Marketing Group surveyed US B2B marketing and management professionals from a cross-section of industries in the summer of 2013 and found that 45% of respondents expected to see an increase in budgets in the next year, while 52% thought their outlays would remain the same.

The top four most popular marketing channels for B2Bs were all digital, according to the survey. Websites were the most uniformly employed technique, used by 85% of those polled. Email marketing was second at 72%, followed by social media (67%) and search engine optimization (56%). Just under half of respondents relied on trade shows, while four in 10 used direct marketing.

Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year. Photo sharing also saw a precipitous decline over the last year. Video sharing, however, continued its growth trend, in use by 37% of surveyed B2B marketers.

In September, B2B Magazine released an analysis of data from Kantar Media, which found that ad spending among t! he top 50 B2B advertisers in the US had increased by 4.8% between 2011 and 2012 for a total of almost $4.3 billion. However, the only channels that saw ad spending growth were television, outdoor and consumer magazines. Online display ad spending dropped by 1.3%, according to B2B Magazine. Still, online display ads accounted for 10.5% of US B2B ad spending, behind only television (59.6%).

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Tuesday, September 24th, 2013 news No Comments

TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of Online Video

source: http://www.marketingcharts.com/wp/television/tv-cord-cutting-consideration-high-but-few-forgo-subscriptions-in-favor-of-online-video-36867/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Altman-Cable-TV-Subscription-Trends-Sept2013The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per recent research. Now, new survey data from Altman Vilandrie & Company indicates that while 40% of subscribers aged under 35 have “seriously considered” dropping cable TV service, less than 5% of respondents overall watch online video regularly instead of subscribing to a service.

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As prior research has found, cost was the main reason for non-subscribers to have canceled their service, rather than a feeling that online video would provide a complete substitute. For those sticking to their cable TV services, the main reasons are the desire to watch live news (75%), new TV shows (66%) and live sports (59%), indicating again that while cost drives cord-cutting, content dulls the knife.

Although the survey found few cord-cutters, it did see a greater inclination towards “cord-shaving,” or cutting back on the amount of money spent on pay-TV. 26% of respondents professed to have cut back in this way, more than double the proportion from 2010. This tends to be the direction the media industry sees pay-TV taking: a recent survey of executives found them feeling that that over-the-top (OTT) video services such as Netflix are more likel! y to lead! to cord-shaving than cord-cutting behavior.

In all, 8 in 10 respondents to the Altman survey said they watch TV during normal broadcast time at least weekly, essentially unchanged from 81% in 2010. While traditional TV’s reach appears to have remained steady, other devices have become more popular for watching TV shows and movies. For example, 8 in 10 respondents under 35 claim to watch TV shows and movies online on a weekly basis. More than one-quarter of those under 45 watch on a tablet weekly, as do 1 in 5 35-44-year-olds on a smartphone.

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Monday, September 23rd, 2013 news No Comments

Canada’s Web Users Grin and Bear Loss of Online Privacy – eMarketer

source: http://www.emarketer.com/Article/Canadas-Web-Users-Grin-Bear-Loss-of-Online-Privacy/1010233

They’re not so willing when it comes to giving up privacy to retailers

Most internet users in Canada assume conducting virtually any activity online—from participating on social media to sending an email to making a purchase—will result in a loss of privacy. But it doesn’t deter them from their digital habits.

In the aftermath of public revelations that the US National Security Agency has been monitoring normal online activities for many US residents, the Canadian Internet Registration Authority (CIRA) commissioned Ipsos Reid to query web users in Canada about their assumptions about privacy online. And the July 2013 survey found a strong tendency among respondents to assume little such privacy existed.

Women were more likely than men to agree that they lost their privacy when they went online, as were older internet users compared to younger ones. And respondents in Quebec were significantly less likely than those in any other province to believe they lost their privacy when they went online.

Overall, 55% of internet users reported being OK with that tradeoff—and the percentages were higher among those who were heavy users of social media, as well as among those who generally agreed that government monitoring of email was generally acceptable. But that doesn’t mean they were equally happy to lose their privacy to advertisers or merchants. While 59% of respondents thought it was acceptable to trade privacy for security, just 20% said they would exchange privacy for retail purposes.

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Friday, September 20th, 2013 news No Comments

Privacy A Growing Concern For Almost 2 in 3 Internet Users

source: http://www.marketingcharts.com/wp/online/privacy-a-growing-concern-for-almost-2-in-3-internet-users-36781/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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(By comparison, an earlier survey from TRUSTe found 69% of smartphone users saying they do not like being tracked. And on a related note, recent survey results from uSamp indicate that smartphone users are more trusting of the US government with their personal information than they are of Google, Facebook and Twitter.)

The DAA exited the TPWG (acronym alert!) to focus on its own resources. So how do consumers feel about the DAA’s AdChoices program? Awareness of the icon has steadily grown, according to the latest TRUSTe report, from 5% in 2011 to 21% this year. Moreover, 40% of respondents feel more positive about the concept of online behavioral advertising (OBA) when presented with the icon, and 44% are more positive about the individual advertiser when they see the icon on a banner ad.

Interestingly, online adults’ aided awareness of OBA appears to have dropped slightly, from 83% last year to 80% in this latest survey. Even so, the proportion of respondents wh! o believe! that personally identifiable information (PII) is attached to tracking activity has grown from 53 to 57%. These respondents are far more likely to feel that online privacy is a “really important issue” than those who don’t believe it is attached (59% vs. 37%).

This year, 36% of respondents indicated that they’re comfortable with advertisers using their web browsing history to show relevant ads as long as it is not tied to any other personally identifiable information. That figure marks a substantial increase from 29% last year.

Other Findings:

  • 68% of TRUSTe survey respondents refuse to allow companies to share their information with 3rd parties often or most of the time, down from 76% last year.
  • 52% manage their privacy choices by opting out of OBA with that level of frequency, up slightly from 50% last year.
  • 35% have stopped doing business with a company or have stopped using the company’s website due to privacy concerns.
  • More internet users this year are taking steps to protect their privacy, such as by manually deleting cookies, automatically deleting them, or using browsing privacy add-ons and features for ad-blocking or anti-tracking.
  • Internet users are most likely to hold themselves responsible for their privacy protection. However, they seem to be recognizing an increasing role in the advertising ecosystem for independent organizations.

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Thursday, September 19th, 2013 news No Comments

Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and Content Creation

source: http://www.marketingcharts.com/wp/online/two-thirds-of-marketers-and-agencies-likely-to-invest-in-native-ads-and-content-creation-36794/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The definition of native advertising remains somewhat murky (the IAB has set up a task force to tackle this problem), but many forecasts see digital ad sponsorships as a growing area, depending of course, on their definition.

Meanwhile, other results from the Advertiser Perceptions study suggest that 60% share of respondents’ digital ad budgets will be spent on direct buying in the coming 6 months, with the remainder on programmatic buying. Interestingly, during that time frame, respondents expect to allocate 61% of their mobile advertising budgets to mobile phones, with only 39% going to tablets. Based purely on an analysis of consumers’ online time spent with these devices, phones may actually be underweighted, although tablet users may indeed present a more attractive demographic than smartphone users.

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Thursday, September 19th, 2013 news No Comments

What Internet Users Like to Share on Social Media Sites

source: http://www.marketingcharts.com/wp/online/what-internet-users-like-to-share-on-social-media-sites-36804/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Beyond pictures, the study finds that opinions, status updates regarding one’s activities, and links to articles (each at 26%) are most likely to be shared.

That suggests that the social media buffs surveyed late last year by SocialToaster were pretty much on point in their judgment that pictures and links are most likely to be shared.

The Ipsos survey also indicates that a significant proportion of internet users are sharing other types of content on social media, including:

  • Something they like or recommend, such as products, services, movies, and books (25%);
  • News items (22%);
  • Links to other websites (21%);
  • Reposts from other people’s social media posts (21%);
  • Status updates of what they’re feeling (19%);
  • Video clips (19%);
  • Plans for future activities, trips, and plans (9%); and
  • Other types of content (10%).

Who’s Most Likely to Share?

While 7 in 10 overall claim to share content, some demographic groups are more likely to engage in this behavior than others. Respondents aged under 35 are most likely to share (81%), a completely unsurprising result. Still, about 7 in 10 online users aged 35-49 said they had shared content on social media site! s during ! the past month, as did a majority 55% of respondents aged 50-64.

Also unsurprising: women (74%) were more likely than men (69%) to have shared some type of content during the past month. (Ipsos had also found sharing activity to be greater among youth and women in a previous study.)

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Thursday, September 19th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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