response

This Awesome Graph Shows Just How Boring Class Really Is

Source: http://www.businessinsider.com/this-awesome-graph-shows-just-how-boring-class-really-is-2012-11

This great graph, taken using a wearable sensor, shows a student’s emotional, physical, and mental arousal during all different phases of every day of the week.

The device measures what’s called Electrodermal Activity — which measures the activity of the sympathetic nervous system, best known to control the fight-or-flight response. It is activated by emotional arousal, increased cognitive workload, or physical exertion.

Spikes pop up during lab work, exams, studying, and sleep, but what’s stunning is how low activity levels were during this student’s classes. They must have been super boring.

Student brain activity week

The chart comes from a May 2010 paper via JoiIto. You can download the paper here.

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Wednesday, November 28th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

PageLever

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

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Monday, November 19th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

PageLever

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

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Monday, November 19th, 2012 news No Comments

Obama Gets A Hurricane Sandy Bump, Pulls Back Into A Tie With Mitt Romney

Source: http://www.businessinsider.com/obama-hurricane-sandy-bump-wapo-poll-2012-10

Bolstered by his response to Hurricane Sandy, President Barack Obama gained one point to pull back into a tie with Mitt Romney in the latest Washington Post/ABC News tracking poll.

According to the survey, 78 percent of likely voters polled had positive views of the way that the president has handled the “super storm” – a number that includes two-thirds of Romney’s supporters. In contrast, just 44 percent of those surveyed had a net positive view of how the Republican candidate responded to the storm. 

The chart below breaks down those results: 

wapo abc news poll chart sandy response

It is too early to tell, however, if that support for Obama will affect his overall standing in the race. The results of the four-day tracking survey include only one night of interviews with voters after the storm hit, so we will have to wait for Thursday and Friday’s results to see if the storm has any real effect on the dynamics of the presidential race. 

Overall, Obama and Romney are tied, 49% to 49%, among likely voters. Those numbers are consistent with the rest of the poll’s results, which have shown the race between one point since daily tracking began on October 18. 

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Wednesday, October 31st, 2012 news No Comments

Google Wallet supports prepaid cards once again, afflicted users get $5 in compensation

Source: http://www.engadget.com/2012/03/21/google-wallet-prepaid-cards-support-$5/

Image

Google Wallet’s prepaid experiment hasn’t been the smoothest of endeavors, but the company wants to make up for all the headaches — with cash. A few weeks ago, Google disabled a feature that allowed users to add a Google Prepaid Card to their wallets after either removing it, or resetting their apps. The move came in response to mounting security concerns, but those issues have been allayed with the latest version of Google Wallet, meaning that users can now re-add their prepaid cards and hoover up all the money that was previously on them. To make up for the “inconvenience,” Google has added an extra $5 to every prepaid card, and sent an email out to all its customers to let them know about it. So if you count yourself among the legions of inconvenienced, be sure to add your card and spend that $5 on something sublime.

Google Wallet supports prepaid cards once again, afflicted users get $5 in compensation originally appeared on Engadget on Wed, 21 Mar 2012 02:05:00 EDT. Please see our terms for use of feeds.

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Wednesday, March 21st, 2012 news No Comments

Amazon Appears To Be Inflating The List Prices Of Some Discounted Items (AMZN)

Source: http://www.businessinsider.com/amazon-appears-to-be-inflating-the-list-prices-of-some-discounted-items-2012-2

 

Amazon Weird Pricing

You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?

The effect is that you feel like you’re getting a big discount shopping on Amazon.

It turns out Amazon might be publishing list prices that are too high.

Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.

As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.

Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.

Click here to see more examples of Amazon’s wacky prices >

We tried to contact Amazon for comments, but did not receive a response.

The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.

Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.

Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.

We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.

Deli Cat Dry Cat Food

Ok, we know having pets can be expensive but you can’t fool us, Amazon.

Higgins Celestial Blend Bird Food

Who can resist 89 percent off retail list price? Only ten left in stock!

Redbarn Filled Bone – Peanut Butter

Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.

 

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Wednesday, February 29th, 2012 news No Comments

Google responds)

Source: http://www.engadget.com/2012/02/20/microsoft-finds-google-bypassed-internet-explorers-privacy-sett/

There was quite a stir sparked last week when it was revealed that Google was exploiting a loophole in a Apple’s Safari browser to track users through web ads, and that has now prompted a response from Microsoft’s Internet Explorer team, who unsurprisingly turned their attention to their own browser. In an official blog post today, they revealed that Google is indeed bypassing privacy settings in IE as well, although that’s only part of the story (more on that later). As Microsoft explains at some length, Google took advantage of what it describes as a “nuance” in the P3P specification, which effectively allowed it to bypass a user’s privacy settings and track them using cookies — a different method than that used in the case of Safari, but one that ultimately has the same goal. Microsoft says it’s contacted Google about the matter, but it’s offering a solution of its own in the meantime. It’ll require you to first upgrade to Internet Explorer 9 if you haven’t already, then install a Tracking Protection List that will completely block any such attempts by Google — details on it can be found at the source link below.

As ZDNet’s Mary Jo Foley notes, however, Google isn’t the only company that was discovered to be taking advantage of the P3P loophole. Researchers from Carnegie Mellon University’s CyLab say they alerted Microsoft to the vulnerability in 2010, and just two days ago the director of the lab, Lorrie Faith Cranor, wrote about about the issue again on the TAP blog (sponsored by Microsoft, incidentally), detailing how Facebook and others also sk! irt IE’s ability to block cookies. Indeed, Facebook readily admits on its site that it does not have a P3P policy, explaining that the standard is “out of date and does not reflect technologies that are currently in use on the web,” and that “most websites” also don’t currently have P3P policies. On that matter, Microsoft said in a statement to Foley that the “IE team is looking into the reports about Facebook,” but that it has “no additional information to share at this time.”

Update: Google’s Senior Vice President of Communications and Policy, Rachel Whetstone has now issued a statement in response to Microsoft’s blog post. It can be found in full after the break.

Continue reading Microsoft finds Google bypassed Internet Explorer’s privacy settings too, but it’s not alone (update: Google responds)

Microsoft finds Google bypassed Internet Explorer’s privacy settings too, but it’s not alone (update: Google responds) originally appeared on Engadget on Mon, 20 Feb 2012 16:59:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 21st, 2012 news No Comments

Comcast’s extra ads ruin NFC championship game conclusion in some areas

Source: http://www.engadget.com/2012/01/23/comcast-xfinity-ads-interrupt-nfc-championship/

It wasn’t just RIM that had designs on the limelight during the football action last night. Comcast commercials appeared over the NFC Championship game last night, thoughtfully playing over the climax of the match ‘twixt the Giants and the 49ers. Frustrated fans who missed out on parts of the fourth quarter and overtime promptly began voicing dissent on the company’s support forums. The Washington Post has a quote from spokesperson Amiee Metrick indicating the problems were due to a possible “equipment failure” at a local Fox affiliate, WTTG, resulting in the ill-timed ads reported in Washington D.C. We’ve heard that of customers receiving a $10 credit and an apology, but it seems unlikely to soothe the brow of those — like the person who recorded video of the incident you can see after the break — thinking of switching to FiOS.

Update: We’ve received a response from Comcast (included after the break), and updated the post to clarify the apparent breakdown was at local Fox affiliate WTTG.

[Thanks, John]

Continue reading Comcast’s extra ads ruin NFC championship game conclusion in some areas

Comcast’s extra ads ruin NFC championship game conclusion in some areas originally appeared on Engadget on Mon, 23 Jan 2012 15:22:00 EDT. P! lease se e our terms for use of feeds.

Permalink   |  sourceComcast forums, Washington Post  | Email this | Comments


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Tuesday, January 24th, 2012 news No Comments

Huge Company Bans Internal Email, Switches Totally To Facebook-Type-Stuff And Instant Messaging

Source: http://www.businessinsider.com/company-bans-email-2011-12


In case big email providers like Microsoft, Google, and Yahoo hadn’t already been scared stiff by recent online communication trends, this news should wake them up.

A huge French company has just banned the use of email within the company. Instead, having concluded that the vast majority of email is just time-wasting noise, it is switching all employees to a Facebook-like interface and instant messaging.

The company is Atos.  Susanna Kim of ABC reports:

CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam.  That’s why he hopes the company can eradicate internal emails in 18 months, forcing the company’s 74,000 employees to communicate with each other via instant messaging and a Facebook-style interface.

Caroline Crouch, a spokeswoman for the company, told ABC News the goal is focused on internal emails rather than external emails with clients and partners. Atos has already reduced the number of internal emails by 20 percent in six months.

When asked how employees have responded to the policy, Crouch told ABC News the overall response “has been positive with strong take up of alternative tools.”

Breton, Atos’s CEO, says he hasn’t sent an email in three years. (And he’s obviously managed to keep his job.)

This trend at the corporate level mirrors email trends among young people–the future workforce. As the chart below shows, the use of web-based email by the younger crowd is plummeting, as these folks communicate via Facebook, IM, and texting instead.

Email is still an extremely convenient way to communicate, so it’s not likely to go anywhere. But there’s no question that email is losing share of digital communications, including in the workplace. And that’s not good for companies that depend on it for their livelihoods.

chart of the day, web-based email use by age year over year, nov. 18, 2011

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Sunday, December 4th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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