Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?
As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.
This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.
Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.
Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.
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Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.
Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.
iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.
With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.
When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.
All the other tablets, including Kindle, perform much worse than ads displayed on PCs.
iPad dominates ad traffic on tablets, but its dominance is slipping.
The Kindle is gaining share of ad traffic the fastest against the iPad.
But the iPad is still the most effective tablet device by far, for advertisers.
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In 2011, manufacturers shipped 487.7 million smartphones and only 414.6 million computers—that’s desktops, laptops and tablets. Combined. We’d heard prophecy of this day, and now it may have arrived.
The study by Canalys has troves of data about global smartphone sales, which seem to lend credence to the theory that smartphones are becoming the main computing devices of the masses. Creation and productivity tasks aside, the vast majority of what we need to do or obtain from the internet can be accomplished on a $100 device that fits in our hand. And they’re becoming near-ubiquitous.
Starting on March 1, Google will allow itself to share your personal information across Google services, as long as you’re signed in.
Google previously had 60 separate privacy policies for different products. Now, it’s got just one.
Among the changes:
- Google can now look at what you’ve been doing on YouTube, Gmail, and Google+ to suggest search results and “more relevant ads.”
- Google can take information you provide on your Google Profile, including your name and photo, and use it on all your other Google products like Gmail — and can replace past names you used, so you’re the same on all sites.
- Google will collect information from your mobile device, including your phone number, and associate it with your Google Account.
Here’s the most relevant bit pulled from the full policy:
We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.
We may use the name you provide for your Google Profile across all of the services we offer that require a Google Account. In addition, we may replace past names associated with your Google Account so that you are represented consistently across all our services. If other users already have your email, or other information that identifies you, we may show them your publicly visible Google Profile information, such as your name and photo.
You can compare it against the current version here.
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What a difference a few years makes. Four years ago, Apple analysts fretted over iPod shipments and computer sales when an earnings call rolled around. All the early chatter is now focused on whether surging iPhone and iPad sales will even be enough to meet soaring expectations.
The iPad, only a rumor two years ago, accounted for 24% of revenue last quarter. The iPhone, meanwhile, has jumped from 10% of revenue at the beginning of 2008 to 39% last quarter–and nearly 50% at the beginning of last year. With the tablet market still in its infancy and huge opportunities still available in mobile, the shift in Apple’s revenues has only just begun. All of which should futher underline the changing nature of their business: Apple is essentially a mobile computing company.
Which is not to say the rest of the company isn’t growing. Mac shipments were up 20.7% year-over-year in the fourth quarter, according to Gartner–even as the rest of the PC market fell 5.9%. It’s just that they have not kept up with the astronomic growth of the company’s mobile products.
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Luxury watches are not just functional wristwear–they’re works of art with hundreds of years of technology packed inside.
Consumers’ tastes and shopping preferences for watches are evolving around the globe.
Market research company Digital Luxury Group has just released its annual report on the worldwide market for high-end watches, looking at 15 of the world’s biggest haute timepiece brands ahead of Baselworld, the upcoming international watch and jewelry show in Switzerland.
For the first time in 2011, demand for luxury watches was higher in the US than in China, based on internet search market share.
Within China, more than half of demand for luxury timepieces comes from first- and second-tier coastal cities with high-end shopping streets, like Beijing and Shanghai.
Heritage brands like Patek Philippe and Vacheron Constantin are more popular with traditional clients from Beijing, while IWC attracts a younger, trendier, urban audience.
Source: Digital Luxury Group
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Olive oil has played a prominent part in Mediterranean culture for over 2,000 years and is beloved by foodies the world over.
However, the industry has a dirty little secret.
A lot of the “Italian extra virgin olive oil” isn’t what it says on the tin. Sometimes its not extra virgin, sometimes its not Italian — and sometimes it’s not even made from olives.
Here’s what you need to know about one of the world’s most lucrative criminal endeavors.
Olive oil is far more expensive than other oils, but surprisingly easy to fake.
The fake industry seems to have almost as long a history as the real industry.
In the past merchants used to mix the oil with lard.
It’s probably because of how valuable it is — way back in ancient Rome, per-capita consumption of olive oil was as much as fifty liters every year.
“People were prepared to spend the same amount of money on olive oil back then as they do on petroleum today.”
Nigel Kennell a specialist in ancient history, tells the New Yorker’s Tom Mueller.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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