Result

The Social Makeup of Social Media: Income Breakdown

Source: http://blog.compete.com/2012/12/20/the-social-makeup-of-social-media-income-breakdown/

Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.

Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight skew towards less affluent demographics.

Facebook and Google+ show even representation between all demographics, probably a result of how pervasive they are across the social-scape.

Make sure to leave your comments below!

The Social Makeup of Social Media - Income

Tags: , , , , , , , , , , , , , , , ,

Friday, December 28th, 2012 news No Comments

How Google Ruined Its First True Social Network (GOOG, FB)

Source: http://www.businessinsider.com/how-google-ruined-google-reader-2012-12

Fail, Failure, Sad, Girl

Before Google launched Google+ last year, Google Reader served as the company’s true social network.

While Google Reader never grew to hundreds of millions of users, a niche group of people found the service to be a great tool to consume and share content.

“Google had fostered a social network and earned die-hard fans in the most valuable way possible — without trying,” Rob Fishman of BuzzFeed writes

Users could easily add friends, subscribe to another person’s feed of shared items, and even comment on those items.

Google Reader even helped online friends become real-life friends. As Fishman notes, one user actually became roommates with two people he met using Google Reader.

But Google eventually decided that it needed to reshape the company by challenging Facebook.

When Google launched Google+, it heavily integrated the social network into Reader. As a result of the changes, Google Reader lost its internal social features like friending, following, and sharing. Google forced users to share strictly through Google+.

“When we heard it was going away, it was like the end of the world,” Ramey Moore, a Reader user who met his wife using the service, told Fishman. “It’s like your favorite bar and your favorite restaurant and your favorite newspaper all closing on the same day.”

SEE ALSO: The Google+ Boss Just Brilliantly Deconstruct! ed Every thing Annoying About Facebook

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, December 7th, 2012 news No Comments

iOS Drives The Vast Majority Of E-commerce Mobile Traffic

Source: https://intelligence.businessinsider.com/welcome

iOS users are much more active on their devices than Android users, judging by traffic to U.S. e-commerce websites.

iOS accounted for over 70 percent of e-commerce websites’ mobile traffic last quarter, according to Monetate, which includes international visitors in its data.

Android, with a commanding 65 percent of global mobile platform market share last quarter—more than three times that of iOS— drove a relatively weak 23 percent of traffic. 

Apple’s strength is partly the result of the iPad’s continued dominance in the tablet market. The iPad accounted for 89 percent of tablet traffic and is the largest single driver of mobile traffic, reflecting tablets’ strength as a consumption device.  

However, even among smartphones, which drive more overall traffic than tablets, the iPhone drove 61 percent of e-commerce traffic last quarter to Android’s 38 percent. (Android had a 72 percent global smartphone market share to the iPhone’s 14 percent.)   

It’s unclear why Android users are so much less active on their devices, but it is probably also why app developers make four times as much money on iOS and significantly favor the platform.

Ecommerce Traffic By platform

Please follow BI Intelligence on Twitter.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, November 28th, 2012 news No Comments

Zara Has Fundamentally Changed Fashion And There’s No Going Back

Source: http://www.businessinsider.com/how-zara-is-changing-fashion-forever-2012-11

zara clothing

Fast-fashion retailer Zara is on a mission to take over the world, and in the process it has changed the whole fabric of the industry. 

Zara’s strategy involves stocking very little and updating collections often. Instead of other brands that only update once a season, Zara restocks with new designs twice a week, reported Suzy Hansen at the New York Times

That strategy works two ways, according to Hansen. First, it encourages customers to come back to the store often. It also means that if the shopper wants to buy something, he or she feels that they have to in order to guarantee it won’t sell out. 

As a result of its massive success, Zara is making luxury retailers pretty nervous. Zara tries to build their stores as close as possible to the luxury boutiques like Stella McCartney and Chanel. Meanwhile, those retailers are trying to stay far away from the fast-fashion company. 

“They broke up a century-old biannual cycle of fashion,” an analyst told Hansen. “Now, pretty much half of the high-end fashion companies” — Prada and Louis Vuitton, for example — “make four to six collections instead of two each year. That’s absolutely because of Zara.”

Another important way that Zara has impacted the fashion is by negating the idea that expensive clothes are more desirable. Kate Middleton has often been photographed in the brand, and getting something chic for a steal is something to brag about. 

Zara also fits in with another trend: today’s demanding consumer. 

Now that shoppers can get what they want from virtually any channel for a variety of prices, they’re becoming much more discerning about what they want.

That means that a company that sells high fashion for low prices and offers constant new merchandise is set to do well in today’s marketplace, and other retailers should be rushing to emulate Zara’s model.

DON’T MISS: 19 Years In The Evolution Of The Victoria’s Secret Fashion Show >

Please follow Retail on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Saturday, November 10th, 2012 news No Comments

Facebook Sponsored Posts Results are SOOOO Low

Facebook does not report actual views, just a relative percentage of paid versus regular views because the actual views are SO low, it’s embarrassing.

This also applies to big huge brands like @burberry too. Just because they have 14 million fans doesn’t mean all of them will see a particular post. In fact, if you consider the number of DAILY active users who actually go on Facebook, and then the percent of those who actually go on Burberry’s page and then the percent of those who actually caught a glimpse of a particular post, you can understand these are truly small numbers.
But, good for Facebook, they booked $7 of Promoted Post revenue from my credit card for whatever little actual number of views they actually sent to my post.
BUYER BEWARE
Inline image 2
NOW THIS IS CERTAINLY CURIOUS.  The result of the sponsored post is identical to the sponsored post screen shot from a prior sponsored post. Hmmmm.

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 5th, 2012 news No Comments

Google Translate gets new features, makes sure you choose the right words

Source: http://www.engadget.com/2012/11/02/google-translate-new-features/

Google Translate gets new features, makes sure you choose the right words

Google has added functionality to the web version of its Translate service, now making it even easier for us to use and understand foreign tongues. Instead of a single result, you’ll be presented with a list of the most common translations, ordered and labeled by how frequently each one is used. What’s more, synonyms are also displayed next to the assortment of results, but this particular feature only works when translating into English, although more languages are expected to be supported soon. We’ve had a quick play around with it, and suggest you head over to the Google Translate page and try out the new elements for yourself. Now, if only the website translator could make those Japanese pages a little easier to read.

Filed under: , ,

Google Translate gets new features, makes sure you choose the right words originally appeared on Engadget on Fri, 02 Nov 2012 05:19:00 EDT. Please see our terms for use of feeds.

Permalink www.engadget.com/media/post_label_VIA.gif” alt=”” />TechnoBuffalo  |  sourceGoogle Translate blog, Google Translate site  | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Friday, November 2nd, 2012 news No Comments

Apple’s Exploding Capital Expenditures (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-capex-big-spenders-2012-10

Apple’s capital expenditures for the last year were $8.3 billion, which is significantly above its rivals, as this chart from Horace Dediu at Asymco shows.

Dediu believes Apple’s capex is significantly above its peers because Apple is investing in data centers like Google, and process equipment like Intel. As a result, its quarterly spending is closer to Google plus Intel.

chart of the day, capex big spenders, oct 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, October 31st, 2012 news No Comments

Here Are The Major Players In Mobile Advertising

Source: http://www.businessinsider.com/bii-report-here-are-the-major-players-in-mobile-advertising-2012-10

m

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

In a new report from BI Intelligence on the mobile advertising ecosystemwe explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising ecosystem:

In full, the report:

To access BI Intelligence’s full reports on The Mobile Advertising Ecosystem, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, October 29th, 2012 news No Comments

Source: http://gizmodo.com/5952790/apple-forced-to-run-public-apology-in-14pt-arial

Apple Forced to Run Public Apology in 14pt ArialHaving lost its appeal against the UK High Court of Justice’s ruling, which decided Samsung’s tablet designs didn’t infringe on the iPad, Apple is being forced to make a public apology.

The best bit? The judge in question has described how it has to do it. Apple will have to post notices on its website, and in newspapers, explaining why it’s sorry. In Arial. With a font size no smaller than 14 pts. Brilliant.

The case in question had previously thrown out Apple’s complaints, when Judge Colin Birss explained that the Galaxy tablets “do not have the same understated and extreme simplicity which is possessed by the Apple design… They are not as cool.” As a result, Biriss judged that consumers were unlikely to confuse the two tablets, meaning that Samsung’s product didn’t infringe on Apple’s registered design. This particular legal battle just keeps getting better. [BBC]

Tags: , , , , , , , , , , , , , , , , ,

Thursday, October 18th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5944495/one-key-way-the-iphone-5-totally-destroys-the-competition

One Key Way the iPhone 5 Totally Destroys the CompetitionWe got hints from an early Geekbench result that the iPhone 5 was going to be flying. It seems that Apple’s really has worked some magic, both with iOS 6 and its custom silicon, to make the iPhone 5 absolutely blazing at crunching Javascript. Browsing on the iPhone 5 is going to be lightning quick.

AnandTech managed to grab an iPhone 5 review sample to run some quick SunSpider Javascript benchmark tests, and well, you can see for yourself below. Not only does the iPhone 5 destroy Android’s best, but it beats Intel’s Atom chips too.

A couple of caveats here, though. This browser test uses the default browser on each platform, so those of you using Chrome on Android could see faster results (let us know in the comments if you get a chance to run it). According to Intel, as this kind of processing relies heavily on the memory interface of the SoCs, its Atom could easily best chips based on the Cortex A9 spec because of memory speed issues. It seems Apple’s custom silicon has removed these kinds of memory problems, making the iPhone 5 the fastest mobile Javascript cruncher ever seen.

One Key Way the iPhone 5 Totally Destroys the Competition

Hopefully the rest of the system is absolutely blazing too, because no one likes to wait around for things to happen. We all suffer from hourglass syndrome, right? [AnandTech]


One Key Way the iPhone 5 Totally Destroys the CompetitionOur newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.

Tags: , , , , , , , , , , , ,

Wednesday, September 19th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing