revenue
HTC quarterly profits improve by a third, beat even its own lofty expectations
Source: http://www.engadget.com/2010/07/06/htc-quarterly-profits-improve-by-a-third-beat-even-its-own-loft/
We were impressed with HTC back in April when it forecast a record $1.6 billion revenue for itself over the second quarter, but lo and behold, the Taiwanese superphone maker has gone and outdone that with a $1.88 billion income over the period between April and June. Reporting a very solid 33 percent improvement in profits year-on-year — $268 million versus $202 million 12 months ago — the company points to strong sales (no doubt catalyzed by Android‘s growing popularity) as the chief culprit for its newly increased tax bill. Guess that shows that having a wide catalog of high-end devices doesn’t preclude raking in the cash, provided they’re all desirable enough to garner mind and market share.
HTC quarterly profits improve by a third, beat even its own lofty expectations originally appeared on Engadget on Tue, 06 Jul 2010 06:19:00 EDT. Please see our terms for use of feeds.
On Facebook, A Wal-Mart Employee Is More Valuable Than A Goldman Sachs Employee
Source: http://www.businessinsider.com/chart-of-the-day-facebook-ads-2010-6
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In the real world, using salary as a measure, a Goldman Sachs staffer is worth much more than a Wal-Mart employee. An average Goldman Sachs employee is paid a bonus of $500,000, while the average Wal-Mart employee salary is $20,000.
On Facebook, the opposite is true. In the eyes of an advertiser, a Wal-Mart employee is worth nearly twice as much as a Goldman employee, according to Facebook’s suggested advertising bid prices.
Kim-Mai Cutler at VentureBeat looked at Facebook’s suggested advertiser bid price on per category basis. What she found is pretty interesting.
As you can see in this chart, the most expensive company to target is Facebook. The next most expensive is Wal-Mart. Goldman and Bain employees are duking it out for the cheapest.
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Only 40% Of Web Ads Use Adobe Flash (ADBE)
Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6
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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.
Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.
Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.
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iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6
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Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.
AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:
- iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
- iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
- There are probably more paid apps on a relative basis for iPhone than Android.
- The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)
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Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks?
Source: http://www.engadget.com/2010/07/04/inexplicable-rise-in-iphone-devs-app-store-sales-connected-to-i/
We’ve received a handful of tips this morning claiming something’s rotten in the state of the iTunes App Store, namely via the Book category. As of this writing, 42 of the top 50 books by revenue are from the seller Thuat Nguyen, whose company website (“mycompany”) leads to parked site www.home.com. A vast majority of these book apps were released in April, have little to no customer ratings or reviews, appear to be in Vietnamese (despite claims in the side bar that the supported languages are English and Japanese), and may or may not be infringing on copyrighted work — we’re noticing a lot of Dragon Ball art here. To give sales a sense of scope, Twilight series conclusion Breaking Dawn is hovering only at 34 right now.
So, how did these books hit the top of the charts? The other half of this story has to do with a claimed rise in iTunes account hacking, with a number of people reporting up to hundreds of dollars being spent unwillingly from their account to these specific books. Coincidence? Let’s not mince words here, something is definitely amiss, and it’s not looking good. Just to be safe, might wanna check your purchase history under Apple Account information. We’ve reached out to Apple and will let you know as soon as we hear back.
[Thanks to everyone who sent this in]
Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks? originally appeared on Engadget on Sun, 04 Jul 2010 14:01:00 EDT. Please see our terms for use of feeds.
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US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses
Source: http://www.engadget.com/2010/06/25/us-consumers-purchase-55-million-worth-of-3d-tvs-and-blu-ray-pl/
It’s early days yet, but NPD claims that revenue from US sales of 3D TVs and standalone 3D-capable Blu-ray players has exceeded $55 million in the first three months of availability. Mind you, this steady growth comes despite the absence of some major players. While that number might sound big, it’s tiny in comparison to the total number of TVs sold each month in the US and, according to our friend Ross Rubin, executive director of industry analysis at NPD, sales are expected to remain small throughout 2010. Regarding those much maligned 3D glasses, only 10% of those surveyed by NPD cited “looking silly” as a main concern. Instead, the biggest concern was not having enough glasses on hand for everyone looking at the set. A concern driven by cost, undoubtedly, and a dearth of survey participants from New York’s trendy Lower East Side.
Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.
US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses originally appeared on Engadget on Fri, 25 Jun 2010 06:58:00 EDT. Please see our terms for use of feeds.
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When ads invade license plates, you know the end is near
Source: http://gizmodo.com/5568729/california-license-plates-to-become-electronic-billboards
You probably paid a bit too much for your car, but you know what would really be the cherry on top of that upgraded paint job? A mini electronic advertisement that’s completely out of your control!
The California Legislature is considering a bill that would begin the research process of digital license plates—license plates that would replace age-old stamped metals. From what we can tell, the system would display your normal license plate number whenever your car was in motion. But stop for four seconds, and the plate switches over to advertise a service or product.
Of course, politicians are quick to remind the public, the ad revenue for a state that’s $19 billion in debt is only a small reason for turning every citizen’s car into a cheesy mobile billboard. Drivers will also be able to further customize the plates with personalized messages and support for their favorite sports teams.
It’ll be a tragedy when California eventually falls into the ocean, but I’ll tell you, the state is really taking proactive steps in shortening the mandatory 3-week mourning period. [MercuryNews]
Source: http://gizmodo.com/5534285/how-much-tech-companies-are-spending-on-advertising
Yahoo’s reportedly ponying up $85 million for an upcoming ad campaign—nearly twice as much as they spent on advertising in all of 2009. But as this chart shows, Yahoo’s wager looks puny next to Microsoft’s massive ad spending.
According to Kantar Media, who provided Silicon Alley Insider with numbers for total ad spending (print, online, radio, tv, and outdoor), Microsoft spent some $518 million on advertising last year, over twice as much as Apple did, with $249 million. And I’m not entirely sure they got their money’s worth—I’m having a hard time thinking of much recent Microsoft propaganda besides those “make a PC for under $1000″ commercials, which basically seemed like Best Buy spots anyway. Update: also, this.
Of these six companies, eBay spent the biggest chunk of their revenue on self-promotion, presumably trying to keep their name prominent even as they lose members to services like Craigslist. And equally interesting to how much money Microsoft and eBay spent is how little Google did. I guess life is good when you’re a verb. [SAI]
TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009
With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.
Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574
Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).
Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.
TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.
The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.
TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.
Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.
Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.
Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.
Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.
About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”
Proof That Apple Is Invading the Game Market
Source: http://gizmodo.com/5499467/apple-invades-the-game-market
One year and—barely—nine months. That’s what it has taken Apple to invade 19 percent of the total US portable game market, while the PSP sunk from 20% to 11%, and the Nintendo dropped 5%. And that’s only revenue.
Taking into consideration that games in the App Store are cheaper than in the PSP and Nintendo, and that 30,000 titles have been released since its July 2008 launch, I wonder if the actual unit sales figures are quite larger.
In the general gaming category, Apple has taken over 5% of the market, while the rest of the portables have increased to 24% from 20% and the home console market has dropped to 71% from 79%. Knowing about these sharp increases—and knowing that iPhone games are still in their infancy—it’s not surprise that game developer are choosing the iPhone en masse.
Another reason for Sony, Nintendo, and Microsoft to worry about the iPad. [Flurry]
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