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Only 40% Of Web Ads Use Adobe Flash (ADBE)

Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6

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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.

Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.

Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.

chart of the day, Display Advertising Creative by Format, may 2010

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Monday, July 5th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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