Ride

Audi dealership lets you gesticulate your way to a new car using Kinect and multitouch

Source: http://www.engadget.com/2012/07/17/audi-showroom-customize-kinect/

DNP Audi dealership lets you gesticulate your way to a new car using Kinect and multitouch

If you’re shopping for your dream wheels, but hate poring over brochures, Audi’s got good news: you can now wave and touch to customize your prize ride. The experience starts at the Audi City showroom in London, where you kick off the process by choosing one of the German automaker’s 36 models. Then, you can browse the vehicle on a 210-inch HD display with a Kinect to read your gestures as you swipe around to take the tour. From there, a 32-inch 3M multitouch display helps you customize your machine, even letting you use physical RFID-equipped cloth and paint samples to dial in the specs. Once your Teutonic buggy is just so, you can save everything on a USB key, print out a custom brochure and even share the enthralling details on Facebook or Twitter. The company hopes to add 20 similar stores around the world, and if you’re near Picadilly Square you can try it out yourself — just keep one hand on that non-virtual wallet.

[Image credit: Wallpaper]

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Audi dealership lets you gesticulate your way to a new car using Kinect and multitouch originally appeared on Engadget on Tue, 17 Jul 2012 05:43:00 EDT. Please see our terms for use of feeds.

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Tuesday, July 17th, 2012 news No Comments

A False Groupon Offer Ruined Christmas In This British City

Source: http://www.businessinsider.com/groupon-uk-christmas-york-2011-12


york

A false Groupon offer for a Santa’s grotto in the English city of York has lead to the resignation of one of Santa’s elves, reports the Telegraph.

Groupon mistakenly sent out an email to parents saying that the grotto would be offering a festive train ride. It wasn’t, and when 2,000 families turned up with vouchers from the website and learned of no train ride, it wasn’t a pretty scene.

It is reported that the grotto’s staff received so much abuse from angry parents that one of Santa’s elves resigned, unhappy at the treatment he had been subject to.

It is thought that Groupon may have confused the grotto in York with another one in the nearby city of Hull, which did have a train ride.

The mistake comes as Groupon is under investigation by the British Office of Fair Trade with the company reportedly violating 50 advertising regulations this year.

The Telegraph reports that the company could be taken to court over the violations and may face both criminal and civil charges.

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Friday, December 2nd, 2011 news No Comments

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Related: The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

It was originally discovered and reported that while the jkwedding dance video was real, the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations poeple.

Chris Brown and Sony PR made an unconventional, but really really good, decision to promote a home video on YouTube to drive massive increase in sales and also polish Chris Brown’s tarnished image in the process.

See ReadWriteWeb’s initial article — http://bit.ly/KA3HI

The video of JKWeddingDance was funny and it used Chris Brown’s “Forever” song. Instead of suing them and issuing a take-down order, Sony’s PR department promoted it instead and added an overlay ad to purchase the single from Amazon MP3 or iTunes.


jkwedding-video-ad-overlay-itunes

http://www.youtube.com/watch?v=4-94JhLEiN0

jkwedding-video-ad-overlay-amazon

This case reads like a how-to guide to create a successful viral video that drives sales.  They (Chris Brown) did everything right.

By promoting the video (instead of suing to get it taken down), they got the video past the first tipping point of  X thousand views, after which the video remained on the front page of YouTube which gets about 30 million unique users in a day.  Most people don’t look through the ocean of videos on YouTube. Instead, they start with the ones listed on the front page as “most popular, top favorited, or most viewed.”

Then real people continued to amplify the snowball effect — social amplification — and passed along to their friends. This added a viral halo on top of the original promoted views. The viral halo is low to no cost to the advertiser so any profits derived from it is pure viral profit.

For a step-by-step guide to creating a viral video, see

http://go-digital.net/blog/2009/08/how-to-make-a-viral-video-a-5-step-guide

Viral hits can be manufactured. A group which has done this successfully and reproducibly is ImprovEverywhere (see their YouTube channel below). They have MANY YouTube videos which have hundreds of thousands of views, and their latest hit — No Pants Subway Ride – achieved 8 million views in 3 months.

http://www.youtube.com/user/ImprovEverywhere

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Sunday, August 2nd, 2009 digital 4 Comments

What viral videos look like; what non-viral videos look like — by the stats

The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

Viral video examples – notice the asymptotic curve towards the max on the total views chart.

Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009.  “Other/viral” gave it its first big boost and embedded views gave it another big push.
frozen-grand-central-improveverywhere-viral

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

no-pants-subway-ride-improveverywhere-viral

NON-viral video examples – notice the straight line of the total views chart.

corbin-bleu-non-viral-video

ashley-tisdale-non-viral-video

Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

godaddy-viral-non-viral-videos

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

tea-partay-partially-viral-video

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

sony-grand-central-stunt-video

How the JKWedding Viral Video was A Manufactured Success

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Friday, July 31st, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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