There was time, not so long ago, when the innovative RIM device dominated the business market, but in today’s mobile-drive world, the Blackberry is being pushed out by more advanced smartphones.
During our IGNITION 2012 conference, Grimshaw explained why switching to a Google-powered phone has convinced him that Google is well positioned to take over the business market that Blackberry once held.
“Google are placing themselves very well within the business market because the combination of the email services and the Android devices is really very powerful and it’s perhaps something that Apple doesn’t have to the same extent.”
He goes on to explain how this impacts the mobile market for publishers:
Produce by Business Insider Video
Source: Rubicon Blog
How did Zynga get so far behind in mobile?
Here’s one clue, from the Wall Street Journal’s report on CEO Mark Pincus’s troubled turnaround effort.
Until earlier this year, Pincus used a BlackBerry as his primary phone. He switched to the iPhone because that’s the primary phone that Zynga’s mobile users play its games on. (Zynga doesn’t make BlackBerry games.)
When Marissa Mayer took over as CEO of Yahoo, one of the first things she did was nix BlackBerrys as corporate devices. She got employees their choice of iPhones, Android phones, or Windows phones instead.
|As an attendee of Business Insider’s Mobile Advertising Conference, you are receiving a free, 2-week, email-only subscription to BI Intelligence. This subscription will end June 29, 2012.
If you like what you read, you can sign up for a full subscription (with website access, customizable alerts, and more) here. Unsubscribe from this email list here. Contact us at email@example.com.
RIM continued its downward slide yesterday. In the quarter ended May 31, it shipped shipped only 7.8 million smartphones, which was the same amount they shipped in the second quarter of 2009 three years ago. Global smartphone shipments have tripled over this same period.
Its market share, meanwhile, has slid from a high of 21 percent in 2009 to 7 percent in the first quarter. We don’t know what its market share will be in the second quarter yet, but given the huge slide in shipments we would expect it to drop farther.
Compounding its woes, Blackberry delayed the release of its latest smartphone platform until 2013. A sale or breakup of RIM seems inevitable at this point. While RIM is undeniably maimed, the sale of a company shipping 40 million smartphones per year will have a significant impact on the mobile industry.
As Microsoft Corporate VP for Windows Phone Terry Myerson and others from Microsoft and Nokia took the stage at the Windows Phone Summit in San Francisco, it’s certain that there were nervous eyes watching the video stream from somewhere in Waterloo, Ontario.
While Microsoft is clearly targeting Google and Apple as its primary competitors with the Windows 8 phone features announced today, the company that has the most to lose with Microsoft’s full entrance into the enterprise mobile business is Research in Motion. Now in fourth place behind Android, iOS, and Symbian in market share, and with Microsoft starting to catch up, RIM was laying off thousands of employees just as Microsoft announced the enterprise-readiness of its next phone OS. And regardless of how rapidly enterprises embrace Windows Phone 8, Microsoft’s other mobile moves could deliver a knockout blow to RIM’s dominance of the enterprise.
Android and iOS dominate the smartphone landscape in the U.S., but a lot of customers are not buying smartphones at all. In fact, 37% of phones sold during the first quarter of 2012 were feature phones running older platforms.
That’s according to comScore MobiLens, which released the figures as part of comScore’s state of the Internet report last week.
Android also made up 37% of all phones sold during the quarter, with iOS trailing well behind at 16%. RIM and Microsoft took up the rear. But with all those customers still buying feature phones, Microsoft and other competitors still have time to make up the gap.
Note that these are new phone sales during the quarter, not market share. Overall, non-smart phones are over 50% of the installed base.
Fans of the Lincoln-Kennedy coincidences can appreciate similarly contrived dynamics in comparing Nokia and RIM (neither of which, contrary to the occasionally expressed opinion, has been murdered despite “Apple and Android” consisting of three words and 15 letters). Both companies are former smartphone market share leaders — RIM in North America, Nokia globally. Both have had success in developing economies with efficient operating systems that they plan to support indefinitely. Both developed reputations for high build quality and good antenna design, and both were initially dismissive of the iPhone as they continue to see Android as the path to commoditization. And after precipitous market share declines, both hired new CEOs. Nokia, a European company, hired a CEO raised in Canada. RIM, a Canadian company, hired a CEO raised in Europe. These men now struggle with keeping their companies part of a viable alternative to the two dominant marketplace offerings.
Since embarking on their new operating system strategies, though, there have been many contrasts. While Nokia hired an outsider as a CEO, RIM hired an insider. Nokia decided to adopt a licensed OS; RIM decided to build its own (based largely on acquisitions). And now that both the 2012 Nokia World and BlackBerry World conferences have passed, there’s an opportunity to assess their comeback progress.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- The Top Endorsement Earners In Each Sport
- AOL's Plan To Steal TV Ad Dollars Is Totally Working
- 3G calling, no registration, and totally free
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Groupon launches Breadcrumb iPad app, vows to not be a typical POS
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
- May 2013 (65)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)