rise
Cybercrooks Target Social Networks
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/16mASWhC9kU/
Cybercriminals are turning their attention to users of social networks such as Facebook and Twitter, according to a new report [pdf] from IT security and data protection firm Sophos.
Spam, Malware Attacks on the Rise Sophos’ Security Threat Report: 2010 indicates criminals have increasingly focused attacks on social networking users in the past 12 months, with a [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/16mASWhC9kU" height="1" width="1"/>
What viral videos look like; what non-viral videos look like — by the stats
The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.
Viral video examples – notice the asymptotic curve towards the max on the total views chart.
Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009. ”Other/viral” gave it its first big boost and embedded views gave it another big push.

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

NON-viral video examples – notice the straight line of the total views chart.


Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.
Twitter hit a ceiling?
after a meteoritc rise, is reality (actually being useful – or not) catching up to Twitter?
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