rise

U.S. Mobile Content Use Keeps Treading Up

Source: https://intelligence.businessinsider.com/welcome

The rise of smartphones continues to push U.S. mobile content use higher. According to the latest comScore numbers, mobile apps and web browsers were the biggest winners, notching 12 and 10 percentage point gains in the past year, respectively.

As we discuss in our mobile usage report, much of this activity is additive. For example, while some mobile Internet use certainly cannibalizes desktop browsing, much of it would not have happened without smartphones.

However, smartphone penetration in the U.S. will begin to slow as we cross the 50 percent threshold, which means that growth in mobile content use will temper as well.  

Mobile Content Usage

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Thursday, October 4th, 2012 Uncategorized No Comments

The Rise of LinkedIn Spam

Beware the fake accounts that ask to "friend" you on LinkedIn… the fake job offers that require you to provide email address and phone number.  And has anyone else seen a dramatic rise in LinkedIn InMail spam in recent days and weeks?
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Wednesday, August 22nd, 2012 news No Comments

Source: http://gizmodo.com/5914577/did-this-sad-old-democrat-buy-his-facebook-popularity

Did This Sad Old Democrat Buy His Facebook Popularity?Campaign season is heating up, and in Michigan’s 3rd congressional district the Democratic primary battle pits an entrenched 60-year-old against a young social media upstart. Guess whose campaign has more Facebook Likes? Old man Steve Pestka’s. He’s got the best Facebook friends money can buy.

Eclectablog reports the curious rise of Steve Pestka’s Facebook popularity. Pestka has been running a pretty traditional campaign against Trevor Thomas, who’s running a “more modern campaign” that “involves heavy use of social media to create a buzz and appeal to a wider cross-section of voters.” Then a few weeks ago, Pestka’s Facebook popularity skyrocketed from just over 1000 likes to some 7500. Impressive! Er, except it’s pretty suspicious:

But what’s even stranger than the surge is the demographics of his followers. If you look at the screenshot above, you’ll see his “Most popular age group” is 13-17 year-olds and his most popular city is in Israel. In April, it was kids in the age range of 13-17 from the Philippines:

While this is hardly definitive proof that Pestka’s campaign went on a Facebook Like shopping spree, it’s hard to think of any other plausible explanation. Eclectablog spoke to the Pestka campaign, which claimed that the meteoric rise was due to nontargeted Faebook ads. Yeah, sure, right. Dear inexperienced social media people of the world: Don’t try to be sneaky. We will catch you. [Eclectablog via Sean Carlson]

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Thursday, May 31st, 2012 Uncategorized No Comments

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent

Source: http://www.engadget.com/2012/03/09/nielsen-report-finds-56-percent-of-us-households-have-a-modern-g/

Nielsen is out with its annual survey of video game use in the US today, and it’s found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared to the previous year (apparently due largely to increases in mobile and tablet gaming), and an increase in modern console ownership from 50 percent of households to 56 percent; that includes so-called 7th generation consoles like the Wii, Xbox 360 and PlayStation 3. It also found the number of cross-platform gamers be on the upswing, with 24 percent responding that they play on two or more of a console, PC, tablet or mobile device (compared to 17 percent previously) Looking at mobile gaming, specifically, Nieslen found that while iOS gaming tended to be distributed fairly evenly across all age groups, Android gaming proved to be far more popular among those aged 25-34 than any other group.

A few other tidbits: 65 percent of consoles are located in the living room, online shopping for games is up while other channels continue to decline, and streaming video continues to be a growing secondary use for game consoles (particularly on the Wii, where it accounts for 33 percent of console usage, compared to roughly 15 percent on both the Xbox 360 and PS3).

Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent originally appeared on Engadget on Fri, 09 Mar 2012 14:40:00 EDT. Please see our term! s for us e of feeds.

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Saturday, March 10th, 2012 news No Comments

‘App Economy’ has created 500,000 jobs since 2007

Source: http://www.engadget.com/2012/02/08/study-app-economy-has-created-500-000-jobs-since-2007/

It’s no secret that the rise of smartphones, tablets and social networking has fostered an entirely new market for app developers, but a freshly released study has now attempted to quantify this impact, in terms of real jobs. According to TechNet, a bipartisan network of tech execs, the so-called “App Economy” has created an estimated 466,000 jobs since 2007, when the iPhone was first unveiled. The report specifies that this estimate includes all jobs at Facebook-focused companies like Zynga, as well as dev gigs at Amazon, AT&T and Electronic Arts, in addition to the obvious heavyweights, Apple and Google. As far as geography goes, California leads the way as the most app-friendly state, though New York City tops the list of metropolitan areas. It’s not an entirely bi-coastal affair, though, with some two-thirds of all app-related jobs located outside of California and New York. TechNet acknowledges that the App Economy “is only four years old and extremely fluid,” so it’s likely that these numbers will fluctuate in the years to come, though the organization says these numbers underscore a fundamental principle: “Innovation creates jobs, and in this case, lots of them.” Read the full report at the source link below.

Study: ‘App Economy’ has created 500,000 jobs since 2007 originally appeared on Engadge! t on Wed, 08 Feb 2012 08:32:00 EDT. Please see our terms for use of feeds.

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Wednesday, February 8th, 2012 Uncategorized No Comments

Digital music finally outsells physical media, books look on in alarm

Source: http://www.engadget.com/2012/01/05/digital-music-finally-outsells-physical-media/

Nielsen

That sharp sucking of air you heard at the end of 2010, well, that was the record industry wincing as sales of CDs continued to tumble while digital media sales remained flat. The relieved exhale that you just heard echoing through the atmosphere? That was the collective sigh of executives who just picked up the latest Nielsen report indicating that digital music sales are on the rise again and, for the first time ever, have finally surpassed physical media. Sales as a whole were up, but while CDs were down 5.7 percent, digital track sales were up 8.4 percent and digital albums a stunning 19.5 percent (perhaps most interestingly, though, vinyl was up over 36 percent). CDs still outsell virtual albums by a factor of two, but it’s clear the trend toward binary media is back on track. It may be a narrow victory but, with 50.3 percent of the market, audio files are new king of the hill. Check out the full report at the source.

Digital music finally outsells physical media, books look on in alarm originally appeared on Engadget on Thu, 05 Jan 2012 18:02:00 EDT. Please see our terms for use of feeds.

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Thursday, January 5th, 2012 news No Comments

Digital music finally outsells physical media, books look on in alarm

Source: http://www.engadget.com/2012/01/05/digital-music-finally-outsells-physical-media/

Nielsen

That sharp sucking of air you heard at the end of 2010, well, that was the record industry wincing as sales of CDs continued to tumble while digital media sales remained flat. The relieved exhale that you just heard echoing through the atmosphere? That was the collective sigh of executives who just picked up the latest Nielsen report indicating that digital music sales are on the rise again and, for the first time ever, have finally surpassed physical media. Sales as a whole were up, but while CDs were down 5.7 percent, digital track sales were up 8.4 percent and digital albums a stunning 19.5 percent (perhaps most interestingly, though, vinyl was up over 36 percent). CDs still outsell virtual albums by a factor of two, but it’s clear the trend toward binary media is back on track. It may be a narrow victory but, with 50.3 percent of the market, audio files are new king of the hill. Check out the full report at the source.

Digital music finally outsells physical media, books look on in alarm originally appeared on Engadget on Thu, 05 Jan 2012 18:02:00 EDT. Please see our terms for use of feeds.

Permalink Gizmodo  |  source Nielsen  | Email this | Comments


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Thursday, January 5th, 2012 news No Comments

A Really Scary Chart For Yahoo (YHOO)

Source: http://www.businessinsider.com/chart-of-the-day-2011-11

This chart shows why Yahoo quickly needs to figure out a new path for itself.

For all of its success, at its core, Yahoo is still an email business. People use Yahoo email and then from there land on its other properties.

The rise of smartphones and iPads is a problem for Yahoo. On those devices, email is a native application that doesn’t encourage people to checkout Yahoo’s pages.

As you can see in this chart, web-based email usage is cratering for people aged 12-34. Unless Yahoo figures out a way to wean itself from email dependence, it’s going to be in trouble.

What is the future of Yahoo? Our own Nicholas Carlson has a bold idea

chart of the day, web-based email use by age year over year, nov. 18, 2011

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Saturday, November 19th, 2011 news No Comments

Most Valuable Pitchman

Source: http://blog.compete.com/2011/10/25/tom-brady-most-valuable-pitchman/

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks.

I loved the commercial, and not just because it made walking around aimlessly look incredibly cool. It brought a new dimension to a brand that I remember seeing only on girls walking around campus in the winter. Forgetting their origin as Australian surfers’ footwear, Uggs are now so tied to their classic boot look for the female demographic that I can’t imagine them breaking into the male market significantly.

Well after a month of walking around Boston seeing Brady’s image posted on buildings (and I’ve heard they’re in other cities, as well) I wondered what kind of boost the brand is getting from the campaign.

While the trend looks the same, with the traffic starting to pick up for the holiday season, uggsaustralia.com has a whopping 237,887 more unique visitors than it did in September last year, a 48% increase. There has been an overall increase in traffic year over year, but that difference was only 23% in July before the ad campaign started.

Also, more people online seem to be going to the site. The trend has steadily been on the rise, with some significant peaks since the commercial started airing in September.

The most important question, though, is what kind of effect is Brady having on driving the male demographic to the site? There isn’t a major increase during September, but it’s up 2% year over year in the male demographic. The beauty of the campaign is it may be targeting females just as much to get the shoes for their guys as gifts during the upcoming holiday season.

After all this, it’s still hard to tell if the campaign is having a significant effect—the next few months will give us a better idea.

But I think I might get a pair. If Tom wears them they must be cool, right?


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Friday, October 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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