rise
Source: http://www.engadget.com/2010/07/04/inexplicable-rise-in-iphone-devs-app-store-sales-connected-to-i/
We’ve received a handful of tips this morning claiming something’s rotten in the state of the iTunes App Store, namely via the Book category. As of this writing, 42 of the top 50 books by revenue are from the seller Thuat Nguyen, whose company website (“mycompany”) leads to parked site www.home.com. A vast majority of these book apps were released in April, have little to no customer ratings or reviews, appear to be in Vietnamese (despite claims in the side bar that the supported languages are English and Japanese), and may or may not be infringing on copyrighted work — we’re noticing a lot of Dragon Ball art here. To give sales a sense of scope, Twilight series conclusion Breaking Dawn is hovering only at 34 right now.
So, how did these books hit the top of the charts? The other half of this story has to do with a claimed rise in iTunes account hacking, with a number of people reporting up to hundreds of dollars being spent unwillingly from their account to these specific books. Coincidence? Let’s not mince words here, something is definitely amiss, and it’s not looking good. Just to be safe, might wanna check your purchase history under Apple Account information. We’ve reached out to Apple and will let you know as soon as we hear back.
[Thanks to everyone who sent this in]
Inexplicable rise in iPhone dev’s App Store sales connected to iTunes account hacks? originally appeared on Engadget on Sun, 04 Jul 2010 14:01:00 EDT. Please see our terms for use of feeds.
Permalink
In Depth with Tech, Mac Stories, Twitter |
iTunes | Email this | Comments
Tags: account, app, Apple Account, apps, April, Art, ball, bar, Book, book category, breaking dawn, category, check, Coincidence, com, company, conclusion, customer, customer ratings, dawn, devs, Dragon, dragon ball, dragon ball art, Engadget, English, hacks, half, handful, history, home, information, iPhone, itunes, lot, Mac Stories, majority, morning, mycompany, nbsp, Nguyen, number, purchase, purchase history, revenue, rise, scope, seller, sense, series, side, site, something, Source, specific books, State, store, story, Thuat, top, top of the charts, Twilight, twilight series, vietnamese, Wanna, website, Work, writing, www
HP Mini 311 Nvidia ION Netbook Hackintosh’ed
Facebook advertising metrics and benchmarks
Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
How-To View Gmail for iPad on Your Regular Computer – Chrome and Safari
A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming
What is Web 3.0? Characteristics of Web 3.0
social media benchmarks
Apple vs Microsoft vs Sony [Graphs]
The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
Tags: advertising, Amazon, apple, benchmarks, bubble, Characteristics, Chrome, Clip, computer, contextual, dictionary, dictionary thesaurus, effect, Facebook, fall, Gmail, google, graphs, Hackintosh, How, hp, ion, iPad, jkweddingdance, MANUFACTURED, meteoric rise, metrics, microsoft, mini, netbook, nvidia, post, rise, Safari, Sign, sony, thesaurus, Translate, trouble, video, view, Web, wikipedia
Facebook Suicide is on the rise (people leaving Facebook and not coming back)

Source: http://www.businessinsider.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems-2010-5
According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How’d you manage that one?
Zuck: People just submitted it.
Zuck: I don’t know why.
Zuck: They “trust me”
Zuck: Dumb fucks.
Source: http://gizmodo.com/5537408/the-devolution-of-facebook-privacy

Google Suggest — top searches starting with “how do i… “

Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.

NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.

Source: http://www.businessinsider.com/what-diaspora-should-do-with-their-newfound-fkyoufacebook-money-2010-5#ixzz0oFA1oSKT
Charlie O’Donnell: “By the time of this post is done, Diaspora, the web decentralization play from four NYU/Courant students in New York, will undoubtedly have $100,000 raised on Kickstarter. Over and above that, it seems like they’re on a clear path towards a million dollars. Think I’m poking the bear? I’m dead serious. You watch. A week from now, they get to seven digits. Why? Because the ire over Facebook’s privacy issues, platform aggression, etc. is real. If you’re concerned about Facebook, these guys are your heroes.”
AdAge Poll from May 19, 2010.

My Previous article: Facebook is going down in unique users, visits, and time spent
Tags: adage, aggression, Anyone, apps, article, bear, charlie o donnell, Charlie O'Donnell, chart, clear path, Courant, decentralization, devolution, Diaspora, digits, dorm, dorm room, Dumb, dumb fucks, Ecosystem, exchange, F**kyoufacebook, Facebook, facebook privacy, facebook privacy chart, facebook privacy diagram, Facebook Suicide, friend, google, Harvard, ims, info, iPad, ire, Kickstarter, Mark, Mark Zuckerberg, May, name, New York, NYTimes, NYU, nyu courant, path, Platform, play, poking the bear, poll, post, privacy, privacy issues, privacy options, privacy problems, Redacted, rise, Room, SAI, search, search volume, SNS, Source, Suggest, Suicide, time, trust, use, volume, Web, Week, Zuck
The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.
Viral video examples – notice the asymptotic curve towards the max on the total views chart.
Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009. ”Other/viral” gave it its first big boost and embedded views gave it another big push.

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

NON-viral video examples – notice the straight line of the total views chart.


Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.
Tags: advertising, advertising and promotion, blatant ads, blend, blogs, boost, case, Central ImprovEverywhere, curve, demo, dozens, example, Frozen, frozen grand central, godaddy, Grand, grand central viral video, homepage, improv everywhere, Jan, January, line, max, no pants subway, NON-viral, notice, Pants, Partay, Perfect, point, Product, product demo, promotion, push, Ride, rise, s grand central, shape, smirnoff, smirnoff advertising 2009, smirnoff tea partay, sony, straight line, stunt, Subway, superbowl, superbowl ads, Tea, tea partay, tea party, time, tipping point, total views curve, towarsd, video, video examples, view, Viral, viral video, viral videos, white guys rapping, YouTube
marketing misconceptions
- “behavioral targeting” – the belief that people’s surfing behavior will indicate what they are likely to buy — of all my surfing, only a small portion of it is related to doing product research before I buy something, and it is usually limited to the few days or weeks just before the purchase. What advertisers don’t know is how to distinguish this finite surfing behavior which IS related to upcoming purchases from the rest of my surfing behavior which is NOT.
advertising misconceptions
- “targeting” – of course some targeting is better than no targeting (e.g. after-shave ads targeted to men vs women) but even with targeting (e.g. daypart, demographics, specific TV show spot) ads are still “shot” at large audience “buckets” and do not take into account the dozens of other parameters which come into play between the awareness of a product and its purchase (e.g. I just bought a mini van and no matter how many or how accurate mini van ads are, I will not buy another mini van.)
- “reach and frequency”- reach is “how many people you beat over the head with an ad message” and frequency as “how often you do so.”
- gross rating points – an approximation of approximations of estimates of round numbers of probabilities which currently guide the spending of billions of dollars on push advertising — that’s why they call it “gross”
social media misconceptions
- “social media” – thinking that people’s conversations are a form of “media” that can be purchased or “generated” by advertising; and that there is enough of it to achieve the “reach and frequency” advertisers are accustomed to in traditional advertising.
- thinking you can appoint or delegate either by an agency or an intern your precrafted voice in to people’s conversations. (it should be you or someone with a control over issues in the company, it’s not just talk)
- thinking its just talk
- thinking people are there to listen to your marketing pitch
- thinking if you spent enough time chattering you can start selling (you have to add value or no one will buy your product just because you have good bedside manners)
SEO (search engine optimization; organic search) misconceptions
- thinking you can buy links and rise to number 1 in no time
SEM (paid search) misconceptions
- thinking people search for your advertising (people search for information)
Direct Marketing misconceptions
Contributor: Tugce ESENER
Tags: account, advertisers, advertising, advertising misconceptions, Agency, approximation, approximations, audience, awareness, bedside, bedside manners, behavior, belief, belief that, billions of dollars, buckets, com, company, Contributor, control, conversations, course, daypart, demographics, Direct, direct marketing, direct marketing misperceptions, dozens, engine, engine optimization organic search, ESENER, few days, form, frequency, Gmail, gross rating points, guide, head, information, intern, marketing, marketing misconceptions, matter, message, mini, mini van, misconceptions, misperceptions, NOT, number, number 1, optimization, parameters, people search, pitch, play, portion, probabilities, Product, product research, purchase, purchase advertising, push, Rating, reach, research, rest, ris, rise, round, search, search engine optimization, SEM, SEO, shot, show, small portion, social media misconceptions, someone, something, spending, Spot, spot ads, talk, time, traditional advertising, Tugce, tv show, value, van, voice