rival

Amazon Launches An Ad Exchange To Rival Facebook And Google (FB, GOOG, AMZN)

Source: http://www.businessinsider.com/amazon-launches-an-ad-exchange-to-rival-facebook-and-google-2012-12

Jeff Bezos

Amazon has created a real-time bidding ad exchange, according to Adweek, putting it in a head-to-head battle with Facebook and Google for so called retargeting dollars.

Here’s how it will work: If you’re browsing on Amazon but decide not to buy that DVD of “Star Wars,” Amazon will drop a tracking cookie on your browser. When you go elsewhere in Amazon’s exchange network — which includes Amazon, IMDb, DPReview, and various ad exchanges and publishers that Amazon has a relationship with — you might see an ad pop up offering you another chance to buy “Star Wars.”

It’s pretty much exactly what Facebook has done with its FBX RTB exchange. Some analysts believe that Facebook may be able to generate $1 billion a year from FBX.

The advantage Amazon will have, however, is that it can use its vast trove of shopping data to target users with ads based on their purchase histories. Neither Facebook nor Google (which also does RTB retargeting via DoubleClick) can do that. Adweek says:

The self-serve RTB platform would hypothetically function similarly to Facebook’s Ads Manager in terms of how buyers could target their ads. Sources said Amazon is extremely protective of its data and wary of providing outside access, so like Facebook, Amazon’s platform would enable buyers to create targeting segments such as “men; aged 25-34; in Califo! rnia; in terested in high-definition TVs; who have purchased how-to books and home improvement tools.” But Amazon is not about to hand over its customer’s names or individual buying histories.

The three giants — Amazon, Facebook and Google — now face off in RTB like this:

Amazon: Owns the best database of actual shopping history and purchases. This type of data is like gold for advertisers. Clients have long awaited the day when “the sleeping giant,” as it is known in the ad biz, finally wakes up to advertisers. That day has dawned, it seems.

Facebook: Owns the best database of personal information about consumers. 1 billion users strong, with all their interests and friends, it’s terrifically useful stuff for marketers.

Google: Has traditionally dominated the “purchase intent” sector of the category. When people search for “Star Wars DVD” online, that’s a pretty good indicator they want to buy said movie. Google has been serving ads (and retargeting ads) against such requests for years. But its data on shoppers and their histories has never been as good as Amazon’s or Facebook’s.

Disclosure: The author owns Facebook and Google stock.

SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange

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Monday, December 17th, 2012 news No Comments

Apple App Revenues And Downloads More Concentrated in U.S. Than Google’s

Source: https://intelligence.businessinsider.com/welcome

Apple’s app downloads and app revenues are more concentrated in the U.S. than those of its primary rival, Google Play, according to data from App Annie

There are numerous app stores on Android, but Google Play is by far the largest. App Annie counted only free apps for its downloads figure. Paid apps are included in the revenue analysis, however.

A combined 53 percent of iOS app downloads come from the U.S., China, Japan, and the U.K., with the balance coming from the rest of the world. Google Play’s top four download markets are the U.S., Japan, South Korea, and India. They combine for 43 percent of Google Play downloads.

China was the second-largest iOS market for downloads, even though Apple’s operating system only controls a fraction of Chinese market device share. 

Interestingly, despite the fact that Google’s Android platform owns the massive Chinese smartphone market, Google offers very limited support for Google Play in China. Android apps are typically downloaded through third-party app stores. 

App Store Down

While downlo! ads are important, developers ultimately want to get paid too. 

App Annie defines app revenues as revenues flowing to developers “through the store, including revenues both from the price to download an app, as well as any in-app purchases (including subscriptions).”

We know that iOS app revenues historically dwarf Android revenues. App Annie found that iOS generates four times the revenues of Google Play, even as Google Play revenues have grown 311 percent this year. 

Although iOS revenues are more concentrated in the U.S. than Google Play’s, it turns out iOS revenues are more evenly distributed across markets.

iOS receives 40 percent of its revenues from countries outside its largest four markets. Google Play saw only 23 percent of its revenues flow from outside the top four. 

Google Play leans heavily on high monetization in Japan and South Korea, but has not effectively monetized its massive global user base.

app store revenues

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Friday, December 7th, 2012 news No Comments

Windows Phone Still Badly Lags Rival Platforms In App Development

Source: http://www.businessinsider.com/windows-phone-still-badly-lags-rival-platforms-in-app-development-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.

As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.

Total apps available by OS

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Wednesday, June 6th, 2012 news No Comments

Windows Phone Still Badly Lags Rival Platforms In App Development

Source: http://www.businessinsider.com/windows-phone-still-badly-lags-rival-platforms-in-app-development-2012-6

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Microsoft announced yesterday that just more than 100,000 apps have been now been published in the Windows Phone Marketplace. In comparison, Apple had over 725,000 apps in the App Store as of February (meaning its even higher now) and Google Play had more than 500,000 apps as of last month.

As we have argued before, the real network effect in the mobile platform wars is with developers, who create the apps that draw consumers to phones. On the one hand, Microsoft badly trails its rivals. On the other, it’s impressive that they have managed to convince developers to write 100,000 apps with such a small user base—at last mark, Windows Phone had less than 2% global market share, putting it in last place among major smartphone platforms. But while Microsoft lacks the “long tail” apps of these other platforms, at least it has been whipping out its check book to underwrite development of the most popular apps.

Total apps available by OS

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Wednesday, June 6th, 2012 news No Comments

AT&T reports ‘blow-out’ Q4, revenues up 3.6 percent, 7.6 million iPhones activated

Source: http://www.engadget.com/2012/01/26/atandt-q4-2011-revenues-up-3-6-percent-7-6-million/

AT&T is all smiles again, as it announces a quarter in which it managed to sell 9.4 million smartphones. It nearly doubled handset sales from Q3 and managed — perhaps unsurprisingly — 7.6 million iPhone activations, with the majority being Apple’s latest flavor of phone. It looks like the loss of its exclusivity tag hasn’t hurt its sales, with Ma Bell quick to note that it sold far more iPhones than its Big Red rival. Total consolidated revenues were up $1.1 billion from last year, that’s a 3.6 percent increase and it’s up just over $1 billion from last quarter. However, due to the failed T-Mobile acquisition (and the subsequent pay-off) net income was a loss of $6.7 billion, with $4.2 billion of this going to its previously potential partner. Aside from bumper smartphone sales, AT&T’s attributed its revenue increases to a year-on-year increase in wireless subscriptions in all their forms — including wireless internet. An additional 208,000 AT&T U-verse TV subscribers has tipped the viewer count to 3.8 million. See AT&T’s own take on its results below.

Continue reading AT&T reports ‘blow-out’ Q4, revenues up 3.6 percent, 7.6 million iPhones activated

AT&T reports ‘blow-out’ Q4, revenues up 3.6 percent, 7.6 million iPhones activated originally appeared on p://www.engadget.com“>Engadget on Thu, 26 Jan 2012 08:07:00 EDT. Please see our terms for use of feeds.

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Thursday, January 26th, 2012 news No Comments

ZTE pays Microsoft around $27 for each Windows Phone made

Source: http://www.engadget.com/2012/01/19/zte-pays-microsoft-around-27-for-each-windows-phone-made/

How much does it cost to license Microsoft’s latest and greatest mobile OS? A fair bit it seems. While numbers have been bandied around before, this is the first time a per-handset figure was to an internal employee — this time, the portfolio manager for ZTE UK, no less. Pegged at $27 per ZTE smartphone, TrustedReviews managed to get those licensing beans spilled at the glitzy London launch of the company’s first Windows Phone, the ZTE Tania. The fee flies in the face of open-source Android, which requires no price to install on handsets. Microsoft, however, is still keeping an eye on its Google rival, collecting patent licensing fees from several major phone manufacturers. ZTE hasn’t yet commented on the figure.

ZTE pays Microsoft around $27 for each Windows Phone made originally appeared on Engadget on Thu, 19 Jan 2012 19:23:00 EDT. Please see our terms for use of feeds.

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Thursday, January 19th, 2012 news No Comments

Jesus Is Now More Popular Thanks To Tim Tebow

Source: http://www.businessinsider.com/nfl-chart-jesus-is-now-more-popular-thanks-to-tim-tebow-2012-1

Below is a look at the popularity (based on Google search volume) of Tim Tebow since the end of the NFL lockout in July. The first thing you will notice is that after the Denver Broncos playoff run, Tebow is now more popular on the internet than Jesus.

But if you look closer, you can see an even more telling trend. As Tebow’s popularity has increased, so has that of Jesus. And everytime we see a peak in Tebow’s popularity, we also see a peak in the popularity of Jesus. In fact, since the onset of Tebowmania, the popularity of searches for Jesus on Google have increased by approximately 50 percent.

No matter what anybody thinks of Tebow, it cannot be denied that he is one of those rare athletes that transcends sports.

Jesus vs Tim Tebow

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Thursday, January 19th, 2012 news No Comments

The Smartphone Is Becoming A Goliath In The Retail Industry

Source: http://www.businessinsider.com/how-smartphones-are-revolutionizing-the-shopping-experience-2011-11


cuba mobile phone

A study by the Times finds many retailers–including major ones like Best Buy, Nordstrom and Amazon–offer the most promotional deals for smartphones, which generate millions, if not billions, in revenue.

Amazon, for example, will make $5.37 billion in sales through mobile devices by year’s end, according to a recent survey by Internet Retailer.

Flash deal and group-buying sites are also jumping on board with mobile-exclusive deals of their own. Gilt Groupe, for example, started offering special holiday promotions on Friday, November 25 at 6 a.m.

Surprisingly, it’s bricks-and-mortar stores who will be making the biggest mobile-deal push. One of the main reasons is because they must compete against the growing consumer trend of using price comparison apps, says Time Moneyland’s Brad Turtle. These apps let you scan an item, compare retailers’ prices and read product reviews, which have become increasingly popular in the last year.

What’s funny, though, is how many retail stores started arming their salespeople with the same equipment. Reuters reports that companies like Lowe’s, Best Buy and Toys R Us gave their people smartphones of their own to research products, check rival’s prices and even make purchases.

More than 40 percent of retailers now have a policy of competing against lower online prices through mobile phones, according to the research firm RSR.

Lowe’s alone is using over 42,000 Apple iPhones and distributing them to 1,700 of their stores.

With the equipment, employees can engage customers more effectively by using iPhones to track down the same information consumers are tracking. They’ll also be able to quickly see if products are in stock, or still available on the website or at another nearby store.

Some companies are also allowing their employees to either match or beat prices that a consumer finds somewhere else on their phone—good news for the consumer.

Check out 8 amazing and free phone apps to help you save >

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Monday, November 28th, 2011 news No Comments

The Ads Won Awards for Crispin; But Did Nothing for Client BurgerKing – Whoa! Big Surprise

What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s

Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap

CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.

5-bksamestore-062209

Source: http://adage.com/article?article_id=137472

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Monday, June 22nd, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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