romance

Amazon’s Plague of Fake Books

Source: http://gizmodo.com/5902283/amazon-is-overrun-with-a-plague-of-fake-books

Amazon Is Overrun With a Plague of Bestseller KnockoffsIf you search for popular books on Amazon, it turns out you’ll turn up intentionally misleading knockoffs. Publishers obviously aren’t happy about about it, but some of these titles are hilarious. I Am The Girl With The Dragon Tattoo, anybody? Seriously, who falls for that? Apparently, a lot of people.

Fortune found a slew of these ripoffs on Amazon. Currently, the online retailer’s bestselling book Fifty Shades of Grey by E.L. James. If you’d been searching for the popular romance novel would you have been fooled by the very similar Thirty-Five Shades of Grey by J.D. Lyte? Maybe, actually!

Not only are the people who are putting these books up for sale reaping profits and ripping people off, Amazon is complicit in the whole affair:

It’s perhaps more shocking that Amazon (AMZN) not only sells the books, it’s also helping their authors create them. All of the apparent copycat books that Fortune found on Amazon were made through CreateSpace, which is a division of Amazon. Authors can use CreateSpace’s system to design and self-publish their own books. The books then go on sale on Amazon and other sites. Amazon splits the proceeds with authors. It’s a different relationship than most publishers have with their authors, but there is no way for consumers to know that. On Amazon and other sites, CreateSpace is listed as the publisher of the books.

Amazon Is Overrun With a Plague of Bestseller KnockoffsUnfortunately some of the best knockoffs are no longer available as far as we can tell. According to Fortune, Steve Jobs by Isaac Worthington was tearing up the charts on Amazon at one point, but we haven’t been able to find it.

Obviously, book publishers have wised up to the scam and are getting some books pulled down when they’re discovered. But this problem isn’t going anywhere fast. Amazon is just too big. Next time you’re searching for a book, be careful which one you buy. [Fortune]

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Monday, April 16th, 2012 digital No Comments

What Makes Us Spend On Valentine’s Day?

Source: http://www.businessinsider.com/infographic-these-things-make-people-spend-the-most-on-valentines-day-2012-2


 J. Lo’s love may not cost a thing — but she’s probably not your Valentine.

In our latest infographic, we break down the dollars behind Valentine’s Day romance: how much are people spending on flowers, candy, greeting cards and sparkly baubles? What should you buy for your Valentine this year? And what’s going on with Virginia Beach?

Pre-order a bouquet, chill a bottle of champers and start building your candy stash. VDay is on its way.

Click image to see a larger version.

Valentine's Day

This post originally appeared at HR Block’s Block Talk Blog.

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Wednesday, February 8th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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