Room
How Mobile Is Waging Battle For The Multi-Screen Living Room
For over a decade, big tech companies, including IBM, Apple, and Microsoft, have been promising to take over the living room.
But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices.
In a new report from BI Intelligence, we examine the distinct scenarios via which mobile devices will wage their battle for the living room, analyze what happens when screens collide and how the new multi-screen living room will actually function, and detail the opportunities being presented to mobile developers, advertisers, and device manufacturers.
Access the Full Report By Signing Up For A Free Trial Today >>>
Here’s an outline of how mobile devices are waging the battle for the living room:
- Source: The ability to relay high-quality video (including online video and games) wirelessly places mobile in competition with a whole galaxy of devices. Wireless TV connections are becoming increasingly common, and with them, the ability to bring smartphones and tablets more easily into the mix.
- Selection: When hand-held mini-tablets and smartphones are able to send signals to audiovisual equipment and home theaters, consumers gain more flexibility with a remote control based on a smartphone or tablet. Many apps, with attractive displays and intuitive touch-screen interfaces, are being developed for TV. As Time Warner CEO Jeff Bewkes recently said, competition in the TV int! erface s pace is heating up, and we’re going to see “as many interfaces as you can get.”
- Synchronization: In the US, 85% of U.S. tablet owners use their tablet while watching TV. In order to leverage the second screen as a companion to what’s happening on the TV, media companies must successfully migrate consumers from self-initiated use of the second screen to a programmed experience.
In full, the special report:
- Analyzes what happens when screens collide and how the new multi-screen living room will actually function
- Examines the distinct scenarios via which mobile devices will wage their battle for the living room
- Explores the opportunities for mobile developers, advertisers, and device manufacturers.
- Is full of illustrative charts and data
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This post originally appeared at Newser.
PepsiCo’s plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. “They themselves add water before drinking OJ,” a PepsiCo exec tells Bloomberg. “So why not add the water ourselves and charge for it?” Tropicana lost market share to Coca-Cola Co.’s Minute Maid and Simply Orange brands after PepsiCo repackaged its juice three years ago.
Now, instead of continuing to compete in the 100% juice category, PepsiCo will focus on different products with higher profit margins. One such product—Trop50, which contains 42% orange juice and uses a low-calorie stevia-based sweetener—has already been successful. Says the exec, “We have lost perspective here on the primary reason we are in business, which is to make money.” Consumers will always know what they’re getting, thanks to strict FDA juice labeling guidelines.
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See Also:
- Pepsi Learns The Hard Way That Indians Don’t Like Diet Soda
- Check Out Pepsi’s Latest Coke-Bashing Ad Campaign
- The REAL Differences Between Coke And Pepsi People
Executive compensation is one of the most ironic hotly-debated topics out there. It’s hotly debated because people often complain that CEOs are overpaid. It’s ironic because most of the people who complain about excessive pay have the capacity to do something, yet they do nothing.
You see, every year shareholders of a company are mailed a Form DEF 14A, also known as the proxy statement. In the proxy are the details of the company’s executive compensation plans, and they are typically written plain English. If shareholders don’t like the plan, they vote it down.
But many shareholders will receive the proxy in the mail and throw it right into the trash. And by default, they vote in favor of whatever plan is recommended by the Board.
Anyways, research firm Obermatt (via The Economist) computed the excess pay of CEOs of the S&P 100 companies. Excess pay is calculated as deserved pay less actual pay. Deserved pay is measured considering earnings growth and shareholder return and the compensation practices of peer group companies.
On the top of the “Most Overpaid” list is Occidental Petroleum’s Ray Irani. Irani is widely considered the poster child of excessive pay.
On the bottom are fan favorites Steve Jobs and Warren Buffett.
Here’s a chart of Obermatt’s rankings courtesy of The Economist:
SEE ALSO: These CEOs Were Paid $100+ Million To Quit >
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See Also:
- INFOGRAPHIC: It’s Not Easy To Be A CIO
- Apple Might Lose A $1.6 Billion Lawsuit For Using The Word ‘iPad’
- DOUG KASS: SELL EVERYTHING! EVEN ROUBINI IS BULLISH!
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Source: http://lifehacker.com/5882209/five-best-ways-to-stream-live-tv
Whether you’re looking for a way to catch the big game this weekend when you’re away from your living room, or you just like to catch live television when you’re trapped somewhere without either cable or a television, you have plenty of options to help you catch a broadcast on your mobile phone or your computer. Here’s a look at five of the best ways to tune in when you’re on the go.
Earlier in the week we asked how you tune into live television that you’re subscribed to on your mobile device or when you’re not in front of the big screen. You responded, and now we’re back to take a look at the top five, based on your nominations.
Photo by IK’s World Trip.
Orb/Orb Live
When you need to stream audio or video around the house, to your mobile device, or across the globe when you’re away from home, Orb can certainly deliver. We mentioned Orb several times, and it’s still a great way to stream your media from your computer to other devices in your home, or, if you’re willing to pay for an Orb appliance to connect to your cable box or HTPC, stream live TV or recorded TV to any other device on or off of your home network. Orb supports video up to 720p, and gives you the flexibility to watch live sports, prime time TV shows, or anything else that’s currently airing in your living room on your mobile phone, tablet, or laptop over Wi-Fi, 3G, or 4G when you can’t be in the living room to enjoy it. Pricing varies depending on whether you need hardware (between $79-$99 for the set-top box) to connect to your TV and home network, or you already have a TV tuner in your HTPC (the Orb Live and Orb Caster software are both free, but the mobile apps are $9.99.)
Slingbox
Where other live TV streaming solutions offer complexity, Slingbox offers elegant simplicity. The Slingbox from Sling Media is a set-top box that connects to your TV and your cable or satellite receiver that makes it easy for you to effectively log in to your TV at home and watch live TV on your computer or mobile device as though you were sitting in front of your TV. You can change channels, browse TV listings, and even set your home DVR to record TV that you won’t make it home in time to watch. The Slingbox comes in two flavors, the Slingbox Solo and the Slingbox Pro-HD (which predictably supports HD and additional devices connected to it) and will set you back $179.99 to $299.99 (not including extended support options). You’ll also need to drop $29.99 for the SlingPlayer app to control your Slingbox from your smartphone or tablet, but the price buys you one of the most feature-rich and hassle-free live TV streaming solutions on the market.
EyeTV
Elgato’s EyeTV line of TV tuners and live TV software were, for a long time, the only option for Mac users who were looking for an easy way to use their Macs as TV tuners or HTPCs. They’re not the only options anymore, but they’re certainly one of the best, and if you plug a TV source in to an EyeTV and then the EyeTV into your Mac via USB, you want watch live TV right there on your computer screen. Combine an EyeTV tuner or DVR with the EyeTV app on your mobile device, and you can stream live or pre-recorded TV on your mobile device when you’re out of the house. The EyeTV app will set you back $4.99 in the iTunes App Store for any iOS device, and the tuners vary in price from $99 to $199 depending on whether you need a DTV tuner, a DTV and HD tuner, a tuner with a DVR inside, or a Wi-Fi enabled tuner that can wirelessly stream TV to other devices in your home.
Vulkano Flow Box
The Vulkano Flow may not be one of the most well known set-top tuners on the market, but it’s definitely one of the most powerful. For $99.99, the Vulkano Flow is an easy to install and set up device that connects to your cable or satellite tuner, supports HD video, and your home network to allow you to wirelessly watch live TV on your iOS or Android device on your home network or when you’re away via 3G or 4G. You get complete control over your home TV, so you can switch channels, browse a built-in programming guide (that you don’t have to pay extra to view), and even connect to other video inputs like a DVR or HTPC and control that as well. Vulkano offers desktop players for Mac OS and Windows (Free), and mobile players for iOS, Android, and BlackBerry ($12.99.)
Hauppage WinTV
Hauppage is an old name in TV tuners, and the company is still going strong by offering a range of products to HTPC enthusiasts who want to build their own devices to stream, save, and watch live and recorded television and to people who would rather buy a set-top box to handle the streaming for them. Those of you who nominated the WinTV mentioned that you can easily install a WinTV tuner in your HTPC and download the WinTV application on your HTPC and iOS or Android device to stream TV from your HTPC to your device. Pricing varies depending on which tuner you’d like, whether you want HD video, and whether you want an internal or USB tuner to install at all or you’d just prefer a set-top box like the Hauppage Broadway ($199), but the WinTV Extend app you’ll need to stream from your Tuner will set you back $9.95, and the mobile apps are free (although they only support Wi-Fi.)
Now that you’ve seen the top five, it’s time to put them to an all out vote for the winner.
What’s The Best Method to Stream Live TV?
Honorable mentions this week go out to streaming TV sites like Justin.tv, which many of you said you use to stream your own TV shows to the web so you can catch them when you’re away from home, and to The NFL’s website, which many of you noted is indeed streaming the big game on their own. Finally, since we mentioned that the Department of Homeland Security had shut down FirstRowSports‘ primary domain, many of you made note of the fact that the site is still up and running on a different URL.
Have a favorite method that didn’t get the nominations needed to make the top five? Want to make a case for it, or for your favorite of the nominees above? Sound off in the comments below.
Source: http://gizmodo.com/5882173/the-dominos-super-bowl-pizza-war-room-oozes-pepperoni-cheese-and-sadness
On Super Bowl Sunday, 55 IT specialists will huddle together in a dark room to keep their company’s website afloat on the biggest day of its entire year, since it’s going to be bombarded by millions of ravenous fans. But the company they work for isn’t the NFL.
Here’s how Domino’s social media specialist explained the roles of who’s in the room to The Atlantic:
* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defense, or “line backers”… who react to every situation on the “field.”
* Those observing the network will jump in and “cover” if anything looks dicey on a larger scale, serving as our “cornerbacks.”
* In case someone tries a “Hail Mary” play to hack into part of our system, we have our Security team there as our “safeties” – our last line of defense!
Which is about the caliber of sports metaphor you’d expect from a social media specialist. But it doesn’t make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]
RIM’s Twitter Campaign Goes Horribly Wrong #BeBold
Source: http://www.businessinsider.com/rims-twitter-campaign-goes-horribly-wrong-bebold-2012-1
RIM’s latest marketing campaign is based around a squad of cartoon characters called the Bold Team, accompanied by the #BeBold hashtag on Twitter. It wasn’t a good idea.
Why? Because the campaign is blowing up in RIM’s face. Spectacularly.
The vague hashtag, plus the cheesiness of the cartoon characters, prompted the masses to hijack #BeBold. So now, just one week after McDonald’s reminded marketers everywhere how NOT to do a Twitter campaign, RIM makes the same mistake. It’s getting ripped on by its own hashtag (via Gizmodo).
Take a look at what people are tweeting. It entirely consists of folks railing on either the cartoon, or the company as a whole:
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See Also:
- McDonald’s Immediately Follows Its Epic #McDStories Fail With Another Twitter Campaign
- This Burrito Joint Got Robbed, And Now It’s Trying To Catch The Thieves By Posting The Surveillance Video On Facebook
- H&M Is Getting Slammed For Allegedly Copying An Artist’s Design On A Bunch Of Its Own Products
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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