Roundup

Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free Shipping

source: http://www.marketingcharts.com/wp/topics/e-commerce/showroomers-and-price-elasticity-intriguing-results-suggest-impact-of-free-shipping-35311/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

parago-Showrooming-Price-Elasticity-July2013A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to leave aside exact percentages as surveys often turn up different results. (Here’s a roundup of some data on showrooming behavior – and here’s one study that argues that it’s over-hyped). The more intriguing snippets of the parago study come in the discussion of price elasticity and in some of the behaviors of low- and high-income respondents that appear on the surface to be counter-intuitive.

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Friday, July 26th, 2013 news No Comments

Galaxy Note, Hulu Plus, Best Buy and more

Source: http://www.engadget.com/2012/02/06/super-bowl-2012-commercials/

Super Bowl 2012 Ads Roundup: Galaxy Note, Hulu Plus, Best Buy and more
By now, we’ve become accustomed to the circus of elite advertising that takes place during America’s biggest game, and this year was no exception. Last night’s Super Bowl made room for over 50 commercials during its air time, some of which included the likes of Samsung’s whopping Galaxy Note, the usual Go Daddy domain teasers, a bit of Best Buy “innovation” and the Hulu Plus Mushy Mush campaign, just to mention a few. Needless to say, we put together a small collection of some we believe you might enjoy, so take a virtual jump past the break to catch the big-ticket advertising in action. You can also find the rest of the ad pack at the source link below.

Continue reading Super Bowl 2012 Ad Roundup: Galaxy Note, Hulu Plus, Best Buy and more

Super Bowl 2012 Ad Roundup: Galaxy Note, Hulu Plus, Best Buy and more originally appeared on Engadget on Mon, 06 Feb 2012 12:21:00 EDT. Please see our terms for use of feeds.

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Monday, February 6th, 2012 news No Comments

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