rumblings

CHART OF THE DAY: Mobile Payments Are About To Explode

Source: http://www.businessinsider.com/chart-of-the-day-mobile-payments-growth-2013-6

This chart comes from Business Insider Intelligence, a research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

With renewed rumblings that Apple is thinking about breaking into the mobile payments space, it’s worth taking a look at how far it’s predicted to go.

According to analysis by BI Intelligence, mobile payments will make up $1.5 trillion of all transactions in the US by 2017. Last year, that number was just $120 billion.

mobile payments growth chart of the day

 

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Thursday, June 13th, 2013 news No Comments

Facebook Pay To Promote Feature

Source: http://gizmodo.com/5914226/facebooks-pay+to+promote-posts-feature-has-arrived

Facebook's Pay-to-Promote Posts Feature Has ArrivedWe’ve heard rumblings that Facebook was testing a system called Highlight that would allow people to pay to promote a post, and now obnoxiously enough, it’s starting to show up.

Chris Cantalini, who runs a music blog called Gorilla vs. Bear, tweeted that he was posting a track by Holy Balm when he was presented with the above prompt. It asked him if he wanted to pay as much as $100 so that just one post, one song, could reach an estimated 39,000 people. For the record, only 37,000 people already Like Gorilla vs. Bear on Facebook.

This is just one instance, and the feature is supposedly not just for brands, but individuals as well, so it means we might be seeing Highlight in more places soon. Now that Facebook’s IPO has tanked, perhaps it’s looking for some fresh cash. [@GorillavsBear]

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Wednesday, May 30th, 2012 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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