go-Digital Blog on Digital Marketing

Mobile Accounts for 7 Percent Of The U.S. Digital Ad Market

Source: http://feedproxy.google.com/~r/businessinsider/~3/D4Haim_wFHI/chart-mobile-accounts-for-7-percent-of-the-us-digital-ad-market-2012-10

Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 percent of total U.S. digital ad revenues, up from 4 percent a year prior.   

Total 2011 U.S. mobile ad revenues were $1.6 billion, according to IAB. Half-year revenues of $596 million were about 38 percent of the year-end total. Holding all else equal, if the U.S. market grew at the same rate this year, 2012 mobile ad revenues would be $3.2 billion.     

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File this one under the “check back in 10 years” folder.  This is a stat that will blow your mind.  Apple’s market cap is now bigger than the ENTIRE U.S. retail sector.

Now, I wouldn’t short AAPL in a million years, but these are the sorts of crazy stats that make you think “hmmm, is this really sustainable?”  Here’s more via CultofMac & Jim Cramer:

“Add this to your list of things Apple is worth more than. As the Zero Hedge blog notes, “A company whose value is dependent on the continued success of two key products, now has a larger market capitalization (at $542 billion), than the entire US retail sector (as defined by the S&P 500).” Nuff said.”

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See Also:

• 10 Signs That China Is In A Bubble
• The Bull Case For JC Penney
• Bubble Watching: My Trip To The ‘Hawaii Of China’

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