Saatchi

The Top 10 Most-Shared Tech Ads Of The Year

Source: http://www.businessinsider.com/the-top-10-most-shared-tech-ads-of-the-year-2012-12

Google employees, Googlers, holding balls

2012 has been quite the year for technology and its advertising.

Over the past 12 months, we’ve witnessed both Samsung and Apple release major products, and dueling commercials to go along with them.

As usual, Unruly Media created a list of the most-shared tech ads in social media of the year.

You may be surprised to find that Samsung made the list, while Apple wasn’t included at all.

Google wins for having the most spots on the list, with some of their April Fool’s ads being featured.

10. Google: Gmail Tap — 170,043 shares

Facebook shares: 137,232

Twitter shares: 32,532

Percent of shares in English: 83 

Ad Agency: In-house

Google released this April Fool’s Day ad introducing a fake new keyboard that uses Morse code. It even features LL Cool J, referred to by his real name, as the product lead.

9. Google: Valentine’s Day Doodle — 197,073 shares

Facebook shares: 97,534

Twitter shares: 99,183

Percent of shares in English: 62

Ad agency: Saatchi & Saatchi

Google outdid itself this year with its doodle for Valentine’s day. The minute-long cartoon is a cute depiction of a boy trying his hardest to impress a girl he likes.

8. Microsoft: Surface — 316,777 shares

Facebook shares: 294,74 9

Twitter shares: 21,063

Pecent of shares in English: 66

Ad agency: In-house

Microsoft was praised for being more innovative with its ads this year, but unfortunately increased creativity has not (yet) led to a significant increase in sales. 

See the rest of the story at Business Insider

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Wednesday, December 12th, 2012 news No Comments

Saatchi Where’s The Creativity?

 

T-Mobile Royal Wedding, created by Saatchi & Saatchi

Launched April 15, 2011

 

JK Wedding Dance, Original

Posted July 19, 2009.

 

 

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Thursday, April 26th, 2012 digital No Comments

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"
In-house

CARS.COM

Cars.com: 'Neck'
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

GoDaddy.co: 'Body Paint'
GoDaddy.co: "Body Paint"
In-house
GoDaddy.com: 'Cloud'
GoDaddy.com: "Cloud"
In-house

H&M

H&M.com: 'David Beckham'
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Innocean
Hyundai: 'Cheetah'
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

Skechers: 'Go Run'
Skechers: "Go Run"

TELEFLORA

Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

<a href='http://adage.com/directory/toyota-motor-corp/286' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


Augustine Fou, PhD
646-867-0826 Google Voice

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Sunday, February 5th, 2012 news No Comments

P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook (PG)

Source: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1


old spice

Reality appears to have finally arrived at Procter & Gamble, the world’s largest marketer, whose $10 billion annual ad budget has hurt the company’s margins.

P&G said it would lay off 1,600 staffers, including marketers, as part of a cost-cutting exercise. More interestingly, CEO Robert McDonald finally seems to have woken up to the fact that he cannot keep increasing P&G’s ad budget forever, regardless of what happens to its sales.

He told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.

This is coming from the man who increased P&G’s adspend by a staggering 24 percent over the two years through October 2011, even though sales rose only 6 percent in the same period.

Note that P&G’s revenues were up 4 percent to $22 billion in the quarter but the company’s costs for sales, general and administrative work were flat.

P&G’s staggering ad budget has become a bit of an issue among analysts. On the call, McDonald and his crew were asked about ad costs three different times! . McDonald eventually said:

As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent. Actually, I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we’re quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available.

In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available.

P&G’s Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn’t doing it. Check out Mr. Clean’s Twitter stream, for instance. Oh, right—he doesn’t have one.

McDonald’s recent discovery that digital media is free comes after the long-delayed launch of Tide Pods, now scheduled for a month from now but with only a limited supply. It was originally planned for July 2011. The ad budget for that campaign is estimated at $150 million and will come from agency Saatchi & Saatchi.

The problem is that while P&G has struggled to get a single U.S. pod out the factory door, several of its competitors have already launched competing laundry pod products.

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Join the conversation about this story »

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Monday, January 30th, 2012 news No Comments

Viral videos are cool and all, but most of them don’t drive sales.

Samsung LED Sheep – how do I even buy an LED from Samsung, if I wanted one?

T-Mobile Dance – not sure exactly what it means or how it is related to cell phone service, but it SURE was cool!

Cadbury Eyebrows – cool, and forwardable video. but what does Cadbury make again? So I can go buy some of whatever they make?  😉

etc. etc.  you get the point…

the only videos (below) that actually have anything to do with the product are Filet-O-fish, condom bunnies doing their thing, and Denny’s banana on pancakes.


Source:
http://adage.com/digital/article?article_id=135717

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Samsung Extreme Sheep LED Art The Viral Factory 2,866,364 +39% Samsung: Extreme Sheep LED Art
2 2 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 876,946 -15% T-Mobile: Dance
3 4 Cadbury Eyebrow Dance Fallon 636,418 +27% Cadbury: Eyebrow Dance
4 New Geico It’s the Gecko/ Numa Numa The Martin Agency, Horizon Media 442,653 New Geico: It's the Gecko/Numa Numa
5 5 McDonald’s Talking Filet-O-Fish Arnold 378,488 -2% McDonald's: Talking Filet-O-Fish
6 9 E-Trade E-Trade Baby Grey, New York 323,100 +17% E-Trade: Baby
7 New Ray-Ban Never Hide Cutwater 304,970 New Ray-Ban: Never Hide
8 8 Durex Get It On Fitzgerald & Co., SuperFad 235,290 -18% Durex: Kama Balloon Animal Sutra
9 Back on chart Denny’s Nannerpuss Goodby, Silverstein & Partners 178,359 -3% Denny's: Nannerpuss
10 6 Vodafone Lewis Hamilton and the RC Office Grand Prix Outsider 171,123 -49% Vodafone: Lewis Hamilton and the RC Office Grand Prix

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Monday, July 6th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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