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For Driving Engagement, B2B Marketers Put a Premium on Content – eMarketer

source: http://www.emarketer.com/Article/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content/1009790

Segmented, personalized content and more of it are top content marketing strategies

Since the days of company newsletters sent via snail mail, business-to-business (B2B) marketers have used content marketing as a lead generation and customer relationship technique.

Digital makes content marketing easier—but not easy, according to a new eMarketer report, “B2B Content Marketing: Best Practices for 2013.” eMarketer defines content marketing as using content that is not, at its core, promotional material, but which is interesting or valuable for its own sake. B2B marketers should add one qualifying sentence: It is content geared to help businesspeople do their jobs better.

An August 2012 Content Marketing Institute (CMI) and MarketingProfs survey, sponsored by online video platform Brightcove, found that more than nine out of 10 B2B marketers in North America used content marketing. CMI is a consultancy that walks marketers through the process of content marketing.

And surveys of B2B marketers suggest content marketing is only getting more investment. For example, the CMI and MarketingProfs study also found that the majority of respondents had planned to increase content marketing spending for the last two years. Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting! the same in 2011.

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Thursday, August 22nd, 2013 news No Comments

People Are Googling "Who Is Running for President" Right Up to the End

Source: http://gizmodo.com/5958141/america-people-are-googling-who-is-running-for-president-right-up-to-the-end

America: People Are Googling "Who Is Running for President" Right Up to the EndAmerica, the Great Republic, is holding her elections today. And her voters, you voters, are, uh, still frantically Googling to find out who’s running for President.

That’s a Google Trends chart above, showing how often people in the United States have searched for “who is running for president”. As you can see, it’s spiked heavily in the past month, and again, higher still, in the past WEEK. The election is today, for god’s sake. “Does anyone know who is running for president? I HAVE TO GO VOTE ON IT TODAY.” Et cetera.

Others are taking to Twitter:

So whose running for president this year?

— Austin Moylan (@moylanator41) November 6, 2012

The orignal graphic floating around is even more horrifying, but it demonstrates the search term’s popularity over 8 years, worldwide. Of course traffic is higher in a more digitally integrated world in 2012, and people will search for the term more than in 2008 and 2004. Google’s just bigger now. But still. STILL. Look at the US-only, 12-month chart here. It’s still pretty damn insane. Maybe the Onion has it right. [Atlantic, BGR]

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Tuesday, November 6th, 2012 Uncategorized No Comments

What Square’s Starbucks Deal Might Look Like

Source: https://intelligence.businessinsider.com/welcome

Square announced yesterday that it will handle all of Starbucks’s U.S. credit- and debit-card sales.

According to Yahoo Finance, analyst consensus for the calendar quarters ending September and December are $3.38 and $3.81 billion, respectively. This doesn’t quite align with Starbucks’ fiscal schedule, but we will assume revenue distribution is similar.

Historically, Starbucks generates about 75 percent of its revenue from the Americas. For the sake of simplicity, we’ll also assume Square is handling Starbucks’s Q3 sales even though the system probably won’t be rolled out for a while.

According to SAI’s Owen Thomas, 25 percent of its sales go through its prepaid Starbucks cards. His assumption of 50 percent credit card sales also seems fair to us.  

Additionally, Square’s annualized run rate for transaction volume has organically been growing by $1 billion every other month. Square last announced they were handling transactions at a $6 billion-a-year rate in June. If this growth rate continues, Square will handle the annual equivalent of $7 billion this month, $8 billion in October, and $9 billion in December.

Combining the expected Starbucks sales and its organic growth, Square would be handling $28.6 million of payments a day at the end of the year at an annual run rate of $10.4 billion. With a 2.75% take of transactions, it would be generating revenues of $787,000 a day—for an annual revenue run rate of $287 million.  

Square Starbucks     

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Wednesday, August 8th, 2012 news No Comments

Pixelated Crayons are Retroriffic

Source: http://gizmodo.com/5900371/pixelated-crayons-are-retroriffic-in-every-way

Pixelated Crayons Are Retroriffic In Every WayToday’s high-resolution displays mean we don’t see pixelated images that often anymore. And let’s face it, once the colored pencil enters your life, you rarely pick up a crayon ever again. Except for nostalgia’s sake, which these pixelated crayons have in spades.

For $15 you get a set of six multi-colored crayons which can be used for drawing technicolor rainbows when dragged across a page. Or, if you happen to have a shred of artistic talent, these colored cacophonies can also be used to quickly add shading and depth to an image bound for the fridge door. Just move that important grocery list out of the way, your spose won’t mind.

Pixelated Crayons Are Retroriffic In Every Way

[AssistOn via The Fancy]

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Monday, April 9th, 2012 news No Comments

Creepy – Dynamically Targeting Display Ads Based on Items and Pages Viewed

The 3 business projectors I viewed yesterday on NewEgg.com and the one I added to my shopping cart to check the “special” price now appear in a display ad on news site The Guardian.

Where’s “the line?”  When will consumers rise up and say enough is enough and stop allowing advertisers to buy and sell their personal information without their permission for the sake of “targeting” them with more ads.

See also – The Power of Social Media: The Voice of the Consumer Expressed Rapidly and Vigorously Through Social Media. 

 

targeting based on products viewed

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Tuesday, April 3rd, 2012 display advertising, trends No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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