Proof The iPad Is Affecting Consumer PC Sales (AAPL, MSFT)


Microsoft’s consumer PC sales growth has pretty much never declined. Not even when Microsoft released Vista. Not even when the economy went in the toilet.

But suddenly, the growth of sales is about to go negative, says Citi analyst Walter Pritchard. Take a look at the chart below, and consider what changed in the last year.


chart of the day, consumer pc growth, may 2011

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Sunday, May 29th, 2011 news No Comments

iPad Magazine Sales Tank

CHART OF THE DAY: iPad Magazine Sales Tank

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Steve Jobs’ magic touch isn’t spreading to sales of magazine applications for the iPad, John Koblin at WWD reports.

As you can see in this chart, iPad sales of Wired, GQ, Vanity Fair, and Glamour are all down or flat for the last six months. Over that same stretch, Apple has sold millions more iPads.

So what’s the problem? For one, as Choire Sicha points out, it makes little sense to pay $3.99 for an iPad magazine when you can get a year’s subscription to the print version of the magazine for $8-$10.

Another problem, in our opinion: iPad magazines are currently mixed up with all iPad apps.

Imagine going into a GameStop and looking for magazines. But instead of seeing $40 Xbox games and $4 magazines, you see $0.99 Xbox games and $4 magazines. Which are you going to buy?

Apple is reportedly working on a digital newsstand where magazines and newspapers could have a chance to stand out, and set up recurring subscription billing. If that doesn’t do the trick, then magazine publishers better come up with a new solution to what ails them.

chart of the day, digital magazine sales, dec 2010

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Saturday, January 1st, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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