sales productivity

JC Penney Shares Are Collapsing After A Dismal Earnings Report

Source: http://www.businessinsider.com/jcp-shares-fall-after-earnings-2012-11

JC Penney

Shares of JC Penney are tanking over 11.5% this morning after the retailer reported earnings.

Revenue of $2.9 billion is way below estimates of $3.2 billion.

EPS of $-0.93 per share is well worse than the loss of seven cents that were expected.

And same-store sales are down 26.1%

CEO Ron Johnson offers up:

Ron Johnson, chief executive officer of jcpenney said, “While the quarter overall was challenging, the performance of jcp’s new brands and shops reinforces our conviction to transform jcpenney into a specialty department store.  Today, jcp is really a tale of two companies.  By far the largest part of our store is the old jcpenney, which continues to struggle and experience significant challenges as evidenced by our third quarter results.  However, the new jcp, centered around the shop concept, is gaining traction with customers every day and is surpassing our own expectations in terms of sales productivity which continues to give us confidence in our long term business model.”

Full report is here >

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Friday, November 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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