Samsung
Samsung’s Massive Marketing Budget (AAPL)
Source: http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11
Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”
As you can see, Samsung is blowing all the companies away in advertising and marketing.
Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.
Please follow SAI on Twitter and Facebook.
Samsung Now Makes Much More Money On Mobile Than Google Makes Overall (GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-google-vs-samsung-2012-11
Pretty insane chart from Horace Dediu at Asymco. He compares Samsung’s mobile operating income to Google’s overall operating income.
As you can see, Samsung’s mobile operating income will soon be twice as much as Google’s overall operating income. Samsung’s operating income is almost entirely because of Google’s Android.
Follow the Chart Of The Day on Twitter: @chartoftheday
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
Digital Consigliere
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
Published Articles by Dr. Augustine FouPages
Archives
Prototype Web Services
