go-Digital Blog on Digital Marketing

The hardest thing to do in web 2.0 …

is keep your audience, keep them interested, or provide enough value to them to get them to switch or get them to come back.

Case in point, Wolfram Alpha.  In many ways it is superior (in a different way) than Google because it is a computational search engine — its results are focused on things that can be calculated — e.g. distance between NY and San Fran, etc.

Interest has waned (see search volume chart) and traffic has dropped (see Compete chart).

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