Santa

Santa crammed more tablets than smartphones into Christmas stockings

Source: http://www.engadget.com/2012/12/28/more-tablets-than-smartphones-activated-christmas/

Santa wedged more tablets than smartphones into Christmas stockings Flurry Analytics

Assuming you were a non-naughty-lister who didn’t get the proverbial coal lump, it looks like that gift under the tree was more likely a tablet than a phone this No

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Friday, December 28th, 2012 Uncategorized No Comments

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"
In-house

CARS.COM

Cars.com: 'Neck'
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

GoDaddy.co: 'Body Paint'
GoDaddy.co: "Body Paint"
In-house
GoDaddy.com: 'Cloud'
GoDaddy.com: "Cloud"
In-house

H&M

H&M.com: 'David Beckham'
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Innocean
Hyundai: 'Cheetah'
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

Skechers: 'Go Run'
Skechers: "Go Run"

TELEFLORA

Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

<a href='http://adage.com/directory/toyota-motor-corp/286' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


Augustine Fou, PhD
646-867-0826 Google Voice

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Sunday, February 5th, 2012 news No Comments

A False Groupon Offer Ruined Christmas In This British City

Source: http://www.businessinsider.com/groupon-uk-christmas-york-2011-12


york

A false Groupon offer for a Santa’s grotto in the English city of York has lead to the resignation of one of Santa’s elves, reports the Telegraph.

Groupon mistakenly sent out an email to parents saying that the grotto would be offering a festive train ride. It wasn’t, and when 2,000 families turned up with vouchers from the website and learned of no train ride, it wasn’t a pretty scene.

It is reported that the grotto’s staff received so much abuse from angry parents that one of Santa’s elves resigned, unhappy at the treatment he had been subject to.

It is thought that Groupon may have confused the grotto in York with another one in the nearby city of Hull, which did have a train ride.

The mistake comes as Groupon is under investigation by the British Office of Fair Trade with the company reportedly violating 50 advertising regulations this year.

The Telegraph reports that the company could be taken to court over the violations and may face both criminal and civil charges.

Please follow Europe on Twitter and Facebook.

Join the conversation about this story »

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Friday, December 2nd, 2011 news No Comments

Compete Holiday Insights

Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/

With Halloween behind us, retailers are now full swing into the Holiday shopping season.  And consumers aren’t too far behind.  By the end of October, a little more than half of consumers surveyed said that they have begun their Holiday shopping.  In fact, 1 out of 10 consumers have completed at least half of their expected Holiday shopping.

Toys and games, electronics, and gift cards were popular gift items to purchase last week.  And while 1 in 3 consumers bought books the week end Oct 16, only 14 percent purchased books last week.  Santa was in a part mood last week, as can be seen by the jump in event ticket purchases.

Overall spend increased, probably do to the increase in higher ticket value items.  The average consumer spent $190 dollar online and $264 dollars in-stores on Holiday gift and items.  At this point in the season, consumers are still favoring in-store purchasing.

And where are consumers spending all of those in-store dollars?  Walmart, Best Buy, and Kohl’s were the most popular retailers to shop at last week.  Macy’s saw a large jump in foot traffic, probably due to their Party & Holiday Home sale.

Compete Holiday Insights™ will be your source for tracking consumers’ online and offline holiday shopping, so stay tuned for more posts like this in the coming weeks.


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Wednesday, November 9th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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