scenario

Jeremy Lin Is Causing Knicks Ticket Prices To Skyrocket

Source: http://www.businessinsider.com/chart-jeremy-lin-knicks-ticket-prices-skyrocket-2012-2

We have already seen what Jeremy Lin’s popularity means on a world-wide scale. But there has also been a huge impact at the local level. And one of those factors is the cost of going to see the Knicks play.

Courtesy of SeatGeek.com, is a look at how prices for last night’s game between the New York Knicks and Sacramento Kings on the secondary-market changed over the last week. In the six days leading up to the game, prices rose 245%.

So if you were hoping to see the Lincredible Circus, it is going to cost ya…

Knicks ticket prices

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Friday, February 17th, 2012 news No Comments

Twitter Just Acquired A Huge Anti-Spam Startup

Source: http://www.businessinsider.com/twitter-dasient-2012-1


Dasient

Twitter has acquired security startup Dasient, a company that specializes in fighting spam and malware.

The Dasient team will be plugged into Twitter’s “revenue engineering” group as Twitter monetizes with self-serve ads, reports TechCrunch.

In terms of the size of the team this acquisition was a large one, said TechCrunch’s sources.

It could be a match made in heaven — the most likely scenario seems that Twitter wants to protect its self-serve ad product from being used as a vehicle for spam.

With Dasient being well-versed in anti-spam and anti-malware efforts, it could be just what Twitter needs to maintain the product.

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Tuesday, January 24th, 2012 news No Comments

The Agonizingly Slow Decline Of Live TV

Source: http://www.businessinsider.com/chart-of-the-day-the-decline-of-live-tv-2012-1


It seems you can’t follow the tech industry today without being bombarded with reports heralding the impending death of television as we know it. While we believe the television model will eventually be disrupted, there’s no evidence of any imminent collapse. Instead, the likely scenario is of a very slow decline, with TV remaining an amazingly large and profitable business for many many years to come.

A new survey from Deloitte indicates viewers are engaging with that model in new ways, with bad implications for the network’s ad sales.  When asked how they watched their favorite show, 71% of respondents chose live TV, down from 87% three years ago.  Some of the biggest winners? DVR, on demand, and the show’s internet site.

What does it mean? Consumers are wising up that you’re no longer chained to a show’s air date and if you have the patience to wait 30 minutes you can skip all the ads.  The real big problem, however, is that these are engaged consumers with intent. In other words, exactly the kind of people advertisers want to be reaching.   

Deloitte: Live TV Decline


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Wednesday, January 11th, 2012 news No Comments

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11


need a cake bakery

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).

Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.

Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.

Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.

“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”

This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.

It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?

Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.

As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.

Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.

Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.

Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.

NOW SEE: The 10 Largest Family Businesses In The US >

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Tuesday, November 22nd, 2011 news No Comments

Father Of The Internet Says "Shoot The Patent Lawyer" (GOOG)

Source: http://www.businessinsider.com/father-of-the-internet-says-shoot-the-patent-lawyer-2011-11


Vint Cerf Google Atmosphere 2011

Vint Cerf, one of the inventors of the Internet and now a Google evangelist, still thinks open standards will win in the end.

He just finished speaking on stage at Atmosphere, the company’s cloud computing event at its headquarters in Mountain View.

The host presented a hypothetical scenario in which a young genius discovers the replacement for the Internet. Does she publish the spec immediately or call a patent lawyer?

“Shoot the patent lawyer,” he replied.

“Bob [Kahn] and I knew we would not succeed if we tried to protect the Internet’s design.” The only way they could be sure it would get widespread adoption was by publishing the technical standards it was based on. “I still think that’s good advice.”

His point echoes Google’s stand on the patent wars happening in the mobile space, but Google plays the patent game as well for key inventions like its search algorithms.

Cerf also talked about the importance of Internet governance, moving to IPv6 as the original IPv4 addresses are used up, and explained that idea of Internet-connected devices like refrigerators and lightbulbs used to be a joke, but is now becoming real.

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Monday, November 14th, 2011 news No Comments

"We Are Not Prepared"

Source: http://www.popsci.com/technology/article/2010-02/washington-war-games-simulate-crippling-cyber-attack-us

Washington insiders recently sweated out a real-time war game where a cyberattack crippled cell phone service, Internet and even electrical grids across the U.S. The unscripted, dynamic simulation allowed former White House officials and the Bipartisan Policy Center to study the problems that might arise during a real cyberattack emergency, according to Aviation Week’s Ares Defense Blog.

The Policy Center’s vice-president reports “”The general consensus of the panel today was that we are not prepared to deal with these kinds of attacks.”

The nightmarish scenario that unfolded represented a worst-case example. As former secretary of Homeland Security Michael Chertoff noted, many cyberattacks can be stopped if individual cell phone or Internet users simply follow the best practices and use the right tools. Similarly, another participant pointed out that private Internet companies would not sit idly by as a virus ran amok.

A collapse of power across the U.S. also only took place when the simulation brought in factors such as high demand during the summer, a hurricane that had damaged power supply lines, and coordinated bombings that accompanied the cyberattack and subsequent failure of the Internet.

Still, the war game highlighted crucial issues about the government’s own reliance upon communications that might go down during a real-life scenario. One of the biggest problems was how the President ought to respond to a situation that caused damage like warfare but lacked an immediately identifiable foreign adversary. Smaller-scale cyberattacks have already complicated real-world diplomacy, such as the alleged Chinese cyberattacks on Google and other U.S. companies.

Ares Defense Blog questioned a curious missing element from the simulation, in that there was no mention of what happened to phone or Internet service in the rest of the world. Surely a nation that decided to launch cyberattacks against the U.S. would take safeguards to protect its own crucial communication services, which would possibly help U.S. officials narrow down the list of suspects.

Another question seemed more mundane but equally important — how would the government activate the National Guard with cell phone service down?

The Pentagon’s DARPA science lab recently pushed for a “Cyber Genome Program” that could trace digital fingerprints to cyberattack culprits. But identifying whether a cyber attack came from individual civilians, shadowy hacker associations or government cyber-warriors has proven tricky in the meantime.

[via Ares Defense Blog]

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Friday, February 19th, 2010 digital No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes

LinkedIn.com

linkedin

Weather.com

weather

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew

Apple.com – computers, consumer electronics, iPod, music

apple

Godiva.com – chocolate

godiva

AnnTaylor.com – clothing, women’s

anntaylor

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent

Nucynta (J0hnson & Johnson) – pain drug

nucynta

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva

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Sunday, December 6th, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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