scheme of things

drag2share: CHART: Pinterest Has Exploded As An E-Commerce Player, Driving Nearly One-Fourth Of Social Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/ZObRfqdNFUY/twitter-and-pinterest-in-social-commerce-2013-9

It wasn’t so long ago that Twitter was thought to be a non-starter for retail, and many suspected Pinterest might not drive enough volume, but recent data has shown that they’re both driving significant e-commerce traffic.

During the second quarter of this year, Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook’s share was slightly higher, at 28%.

But a year ago the space looked extremely different. Pinterest was a blip, and accounted for just 2% of social commerce. Facebook dominated with a whopping 55% of social-mediated e-commerce sales.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are ! Converti ng Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

BII social commerce sales

This data was provided by AddShoppers, which relies on tracking code embedded on thousands of retailers’ websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site.

In the grand scheme of things, social still represents a small source of direct e-commerce traffic. However, we know that social does play a very important role in multi-touch attribution, as 74% of consumers rely on social networks to guide their purchases, according to Gartner.


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Wednesday, September 4th, 2013 news No Comments

Source: http://gizmodo.com/5884415/travelling-in-modern-china-requires-serious-secret-agent-skills

Travelling in Modern Day China Requires Cold War Era Secret Agent SkillsIf Kenneth G. Lieberthal were anything but a China expert at the Brookings institution, his travelling-in-China security procedures would read like the product of a paranoid mind that watched too many spy movies as a kid:

He leaves his cellphone and laptop at home and instead brings “loaner” devices, which he erases before he leaves the United States and wipes clean the minute he returns. In China, he disables Bluetooth and Wi-Fi, never lets his phone out of his sight and, in meetings, not only turns off his phone but also removes the battery, for fear his microphone could be turned on remotely. He connects to the Internet only through an encrypted, password-protected channel, and copies and pastes his password from a USB thumb drive. He never types in a password directly, because, he said, “the Chinese are very good at installing key-logging software on your laptop.”

Talk about overkill, right? Well he’s not alone. The Times reports that these seemingly paranoid precautions are par for the course for just about anyone with valuable information including government officials, researchers, and even normal businessmen who do business in China.

But what about the rest of us? I may not have any valuable state secrets or research that needs protecting but that doesn’t mean I want the Chinese government snooping on my internetting when I visit my grandparents (especially when the consequences can be so severe). In the past, I’ve relied on a combination of VPNs, TOR, and password-protecting everything I can, but now it sounds like even that isn’t enough. Or maybe it’s totally overkill given my general unimportance in the grand scheme of things. Dear readers, I ask you, how much security is enough when it comes to the average person on vacation? [NY Times]

Image credit: Shutterstock/Rynio Productions

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Sunday, February 12th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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