score

Google Is Erasing One Of Marissa Mayer’s Last Big Moves (GOOG, YELP)

Source: http://feedproxy.google.com/~r/businessinsider/~3/L1JdZtjvNLo/google-downplaying-zagat-scores-2012-10

Google is downplaying a confusing 30-point scale it’s given local businesses in search results.

It inherited the system from Zagat, the local guide business it bought last year to bolster its search results.

The Zagat acquisition was one of the last deals Marissa Mayer pushed through as head of Google’s local business before she left to run Yahoo.

Search Engine Land’s Matt McGee argues that adopting the Zagat system was a mistake, since Google’s own reviews and sites like Yelp have trained most Internet users to expect a system built around points or stars—usually on a scale of one to five.

Now Google is asking consumers to rate businesses as “Poor-Fair,” “Good,” “Very Good,” or “Excellent.” It’s still converting those ratings into a Zagat-style score, but it’s displaying the descriptive terms rather than the score on individual reviews.

The Zagat system is distinctive, but it’s really only useful to people who were familiar with it from Zagat’s printed guides.

Take it away, and one wonders why Google did the Zagat deal in the first place.

Here’s the new review interface, via Search Engine Land:

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Thursday, October 11th, 2012 news No Comments

It Seems That Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago

Source: http://feedproxy.google.com/~r/businessinsider/~3/bWwNmtwA7GE/target-brand-perception-2012-10

bullseye target

Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN Forward, which then supported a gubernatorial candidate who was anti-gay marriage. It resulted in calls for a national boycott.

Consumer recommendation levels have been steadily dropping ever since, according to brand perception firm YouGov.

[Target’s] customer loyalty seems to be still haunted,” writes YouGov BrandIndex SVP and managing director Ted Marzilli.

Marzilli explains:

“Once the political donation news broke in July 2010 and became a political flashpoint, the two brands took different paths: while Amazon went on to climb modestly from 53 to its current 56 score, Target’s score fell for more than three months, from 53 down to 44 at the end of October. Since that bottom point, Target’s highest recommend score was 50 in February 2011, but it is currently at 46.”

Here’s a chart of Target and Amazon on the YouGov BrandIndex:

target

NOW SEE: The Mega-Trends That Are Changing Retail Forever >

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p://www.businessinsider.com/target-brand-perception-2012-10#comments“>Join the conversation about this story »

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Wednesday, October 10th, 2012 news No Comments

Free Shipping On The Web Isn’t So ‘Free’ Anymore

Source: http://www.businessinsider.com/free-shipping-isnt-so-free-anymore-2011-11


shipping, trade, container

It’s no surprise why online shopping is so popular.

“You get the item quickly, you don’t pay for shipping, you often receive better prices, and you don’t have to leave your house,” said Andrew Schrage, founder of Money Crashers.

Perhaps in response to shoppers like Schrage, businesses have been giving away free shipping with a vengeance.

Some 93 percent of stores will offer at least one free shipping deal this year, which means a six percent increase from last year. Meanwhile 30 percent of store sites will offer free shipping on Cyber Monday, according to the National Retail Federation.

Experts like Kit Yarrow, a professor of psychology and marketing at Golden Gate University in San Francisco, Calif., told Smart Money that free shipping has become an expectation. However, things don’t always don’t always pan out for consumers.

Retailers may raise the price of their products to make up for shipping costs or bar consumers from using coupons. She also warns shoppers to consider the overall package, including whether or not you can combine discounts.

Besides analyzing the overall deal, Schrage advises shoppers to stick to Web-based companies when shopping online.

“Online sites like Amazon almost ALWAYS have as cheap, and usually cheaper, prices than these retailers who also provide free shipping,” he said.

He points out that companies like Amazon even offer two-day shipping for free, and maintain great return policies that prove to be better than those of bricks-and-mortar stores.

From time to time Schrage admits you will seen an online site offer a higher retail price with free shipping. But stay away—you can score a better deal.

Check out 10 FREE Black Friday apps to help you survive the mall >

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Join the conversation about this story »

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Sunday, November 27th, 2011 news No Comments

GameChanger Turns Your iPad into a Closet’s Worth of Board Games [Video]

Source: http://gizmodo.com/5855547/gamechanger-turns-your-ipad-into-a-closets-worth-of-board-games/gallery/1

You can tweak the rules to keep it interesting, but that copy of Monopoly sitting in your closet is always going to be Monopoly. The GameChanger, however, incorporates swappable skins and an iPad running accompanying apps so every game night it can be something completely different.

Instead of just using the iPad as a source for quiz questions or flashy animations, the GameChanger board actually serves as an iPad dock, allowing it to interact with the four included game pieces as they make their way around the board. Out of the box it includes two skins, The Magic School Bus and AnimalMania, with free downloadable apps that provide instructions, trivia, a virtual wheel and even automatic score keeping. But replay value isn’t its only advantage. The use of the iPad also eliminates the need for stacks of cards, dice, hotels, tiles and other accessories that can get bumped or even go missing, rendering a traditional board game unplayable. GameChanger’s available now for $80, while additional skins are promised to be released sometime in November. [GameChanger via Engadget]

GameChanger Turns Your iPad into a Closet's Worth of Board Games
GameChanger Turns Your iPad into a Closet's Worth of Board Games


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Wednesday, November 2nd, 2011 news No Comments

GameChanger Turns Your iPad into a Closet’s Worth of Board Games [Video]

Source: http://gizmodo.com/5855547/gamechanger-turns-your-ipad-into-a-closets-worth-of-board-games/gallery/1

You can tweak the rules to keep it interesting, but that copy of Monopoly sitting in your closet is always going to be Monopoly. The GameChanger, however, incorporates swappable skins and an iPad running accompanying apps so every game night it can be something completely different.

Instead of just using the iPad as a source for quiz questions or flashy animations, the GameChanger board actually serves as an iPad dock, allowing it to interact with the four included game pieces as they make their way around the board. Out of the box it includes two skins, The Magic School Bus and AnimalMania, with free downloadable apps that provide instructions, trivia, a virtual wheel and even automatic score keeping. But replay value isn’t its only advantage. The use of the iPad also eliminates the need for stacks of cards, dice, hotels, tiles and other accessories that can get bumped or even go missing, rendering a traditional board game unplayable. GameChanger’s available now for $80, while additional skins are promised to be released sometime in November. [GameChanger via Engadget]

GameChanger Turns Your iPad into a Closet's Worth of Board Games
GameChanger Turns Your iPad into a Closet's Worth of Board Games


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, November 2nd, 2011 news No Comments

Stop paying Kim Kardashian $10,000 per tweet – She’s NOT Influential if no one re-tweets

Source:  AdAge.com

Yahoo Scientist Questions ROI of Kardashian’s Sponsored TweetsDuncan Watts Explains His Model for Predicting Value of Influencers on Twitter

Ad Age Digital Conference

NEW YORK (AdAge.com) — Stop paying Kim Kardashian $10,000 per tweet. That’s the recommendation based on the work of Yahoo’s principal research scientist Duncan Watts, who presented his findings at Advertising Age’s DigitalConference.

“If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.”

But in looking at influencers, Mr. Watts found that it’s incredibly hard to predict who will be a major factor on Twitter, a conclusion that runs counter to the prevailing wisdom of social epidemics popularized by the book “The Tipping Point.” While he acknowledges there are certain personalities such as Kim Kardashian who can potentially trigger a larger cascade of re-tweets given her large amount of “followers” (“Tipping Point” enthusiasts call her a connector), close studies of social platforms reveal that influence is spread more efficiently and more reliably when done through many-to-many connections, rather than through a few highly connected individuals.

“Most of them will send tweets, and no one else re-tweets,” Mr. Watts said. “A lot of times, not that many people are listening on Twitter.”

More supporting details here: http://www.marketingcharts.com/direct/celeb-twitter-followers-have-low-authority-13297

Celeb Twitter Followers Have Low Authority

While celebrities have high numbers of Twitter followers, those followers usually have minimal reach and influence, according to social media consulting firm Sysomos.

Celebrity Followers Offer More Quantity than Quality
Celebrities seem to have large amounts of followers with low Twitter authority levels (see “About the Data” for more information on how authority levels are determined). Of five celebrities examined, the average follower of President Barack Obama had the highest authority rating on a scale of 0 to 10, 2.4. The most common authority score among Obama’s roughly 4.2 million followers is 1, held by 20%.

sysomos-twitter-celeb-june-2010.jpg

Interestingly, the celebrity whose fans had the second-highest authority score of 2.1, pop singer Lady Gaga, had the second-lowest following of about 4.5 million. The most common authority score of followers of all celebrities except Obama was 0.

Actor Ashton Kutcher had the highest number of followers (about 5.1 million), and the third-highest average authority score (1.8). Pop singer Britney Spears had the lowest average follower authority score (1.3) and second-highest number of followers (about 4.8 million).

Celebrities seem to have large amounts of followers with low Twitter authority levels. This could be because they attract everyone from all walks of life. Some people may only be on Twitter to see what their favorite stars have to tweet about. In addition, most celebrity followers tracked by Sysomos had few followers themselves, pushing down their authority scores.

Social Media Heavyweight Followers Have Most Authority
Social media heavyweights, private citizens who have made a name for themselves on Twitter, had the fewest followers but the highest average authority scores for their followers. Following the pattern seen with celebrity tweeters, the social media heavyweight with the fewest followers, Jason Falls (27,195), had the highest average follower authority score (4.8).

sysomos-twitter-heavyweights-june-2010.jpg

Conversely, the two social media heavyweights with the most followers, Chris Brogan (139,693) and Jeremiah Owyang (64,775), tied for the lowest average follower authority score of 4. The most common authority score for all social media heavyweight followers was either 4 or 5.

Online Media Beats Traditional Media
On the whole, the five news/media sources tracked by Sysomos show more variety among their scores than the celebrities or social media heavyweights. However, online media sources attracted fewer followers with higher average authority scores than traditional media sources.

sysomos-twitter-newsmedia-june-2010.jpg

Online media source Read Write Web, with about 1 million followers, had an average follower authority score of 3, which was also its most common follower authority score (19%). This tied online media source Mashable in average authority score, most common authority score and percentage of followers with the most common authority score. Mashable has more followers with about 2 million.

Online media source Tech Crunch ties traditional media source Time.com with an average follower authority of 2.4 and most common follower authority score of 2, at virtually the same percentage. However, Time.com has significantly more total followers (2.1 million) than Tech Crunch (1.4 million).

Traditional media source New York Times has the highest total number of followers (about 2.5 million) and lowest average authority score (2.2). It also has by far the lowest most common authority score of 0 (22%). Not surprisingly, sources that specialize in social media attract users that are more active on Twitter.

Facebook Fans More Valuable Customers
While there is variation in the value of different types of Twitter followers, on the whole Facebook fans of a brand provide more value as customers than non-fans, according to a new study from digital consulting firm Syncapse Corp.

The average value a Facebook fan provides a brand is $136.38, but it can swing to $270.77 in the best case or go down to $0 in the worst. This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity and earned media value.

On average, a Facebook fan participates with a brand 10 times a year and will make one recommendation. Value can differ significantly by individual brand. For example, in the case of Coca- Cola, the best case for fan value reaches $316.78 but is $137.84 for an average fan. In the worse case scenario, a fan is worth $0.

About the Data: Using its social media monitoring and analytics platform, Sysomos looked at the authority rankings of five celebrities, five social media heavyweights and five media organizations. Rankings were based on the kind of Twitter users following these celebrities, social media heavyweights and media organizations. Each Twitter user is assigned an authority ranking between 0 to 10 – with 10 signifying someone with very high reach and influence. This authority ranking is based on the number of followers, following, updates, retweets and several similar measures used by Sysomos.

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Tuesday, May 4th, 2010 analytics 1 Comment

ClickZ articles by Augustine Fou, PhD

Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.

Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.

Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.

He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.

Recent articles by Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply, Part 3
Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part (3 comments) Apr 1, 2010

The 22 Immutable Laws of Marketing No Longer Apply, Part 2
Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part (1 comments) Mar 4, 2010

The 22 Immutable Laws of Marketing No Longer Apply
The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part (14 comments) Feb 4, 2010

10 Commandments of Modern Marketing
A list of the 10 rules every marketer should follow to meet consumer needs in (18 comments) Jan 7, 2010

Is Believing in Behavioral Targeting Like Believing in Santa?
Should we have grown out of our naïve belief in behavioral (25 comments) Dec 17, 2009

What’s Wrong With the Net Promoter Score
Three reasons why the Net Promoter score is a waste of (19 comments) Nov 19, 2009

How to Do Social Marketing in Heavily Regulated Industries
Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here’s (11 comments) Oct 22, 2009

A New Definition of ‘Digital’
Defining ‘digital’ as the collection of habits and expectations of today’s consumers — and what that means to (7 comments) Sep 24, 2009

Metrics, Metrics Everywhere
Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business (3 comments) Aug 27, 2009

Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent
Brands must act on real-time consumer feedback to continuously develop awesome (51 comments) Jul 31, 2009

Advertising Does Not Create Demand, But…
It may help fulfill demand. Understand the (18 comments) Jul 2, 2009

Consumers Have Changed, So Should Advertisers
Five ways that consumers have irreversibly altered their expectations online and (7 comments) Jun 4, 2009

Social Media Benchmarks: Realities and Myths
Benchmarks to avoid and others to embrace. (5 comments) May 7, 2009

The ROI for Social Media Is Zero
If social marketing’s done right, the potential ROI could be infinite. Five tips to get you (51 comments) Apr 9, 2009

How to Use Search to Calculate the ROI of Awareness Advertising
Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on (4 comments) Mar 12, 2009

Social Intensity: A New Measure for Campaign Success?
A look at two metrics that online marketers should pay attention to today. And they are not frequency and (4 comments) Feb 11, 2009

Beyond Targeting in the Age of the Modern Consumer
Three tips for using “missing link” marketing to solve targeting’s Jan 15, 2009

Experiential Marketing
Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than (1 comments) Dec 18, 2008

Search Improves All Marketing Aspects
Search is much more than just an opportunity for marketers to push out another Nov 20, 2008

Social Commerce: In Friends We Trust
How to integrate social networks into your marketing (1 comments) Nov 6, 2008

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Sunday, April 4th, 2010 digital No Comments

Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?

My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to go do).

Read More about Net Promoter Score Challenges

Thanks for all the retweets!

ZebraBites@adamferrier Another one for the NPS collection; http://www.clickz.com/3635696 (via @jhenning and @acfou)

acfouIt’s an “it is what it is” metric (which isn’t actionable) – #netpromoterscore #netpromoter #NPS – http://bit.ly/6EYyc

spiralsThought provoking Net Promoter article http://www.clickz.com/3635696 -Good idea to use search as an indicator of customer satisfaction

VirtualMRRT @berniemalinoff: RT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3

seangibRT @glenngabe: What’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w …

glenngabeWhat’s Wrong With the Net Promoter Score http://bit.ly/84Jh2P via @acfou on ClickZ – some interesting comments as usual w/Dr. Fou. 🙂

MetriclyWhat’s Wrong With the Net Promoter Score – http://bit.ly/8U3VVD

christinet6dOh snap… RT @lizapost What’s the value of the Net Promoter score? According to @acfou, not much. ‘http://bit.ly/6EYyc

lizapostWhat’s the value of the Net Promoter score? According to @acfou, not much. ‘What’s Wrong With the Net Promoter Score’http://bit.ly/6EYyc

berniemalinoffRT @JHenning @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 || healthy debate pros/cons of #NPS

contactjrFrom @acfou: What’s wrong with the Net Promoter Score? http://bit.ly/17ahJC

Noakesi@holycow RT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot#measure

acfouNet Promoter Score (NPS) like brand sentiment scores are oversimplified averages that are not actionable – http://bit.ly/6EYyc

ju2ltdRT @jonnylongden: RT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure

jonnylongdenRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?

Adtraction_RAJ_What’s Wrong With the Net Promoter Score http://bit.ly/17ahJC (mmm)

KarmaMediaLabs#NetPromoterScore not all it’s cracked up to be? Decide for yourself: http://bit.ly/17ahJC

EricheadRT @rj_berg: Great article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail – why use this?

PeteHealyNet Promoter Score = useless; replace w/ search volume. Augustine Fou @acfou http://www.clickz.com/3635696 Your thoughts? #in

helena_chariRT @mrnews: #NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn

makingcjcAn it is what it is” metric…debate on the Net Promoter score. http://www.clickz.com/3635696

DannyGavinRT @EstherSteinfeld Interesting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.”http://bit.ly/1ojkfk

ZaliciousRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

hellosmalldogArticle about NPS is interesting – thanks to @mjayliebs for CCing us! We’re reading it now. (via @acfou, @wimrampen)http://tr.im/Fgv3

bigmacherRT @kevinertell: This is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

DavashRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]

BobbleHeadGuruRT @rj_berg: Gr8 article: problems w/Net Promoter Score (#NPS) (http://bit.ly/2h5jot ) #measure [A grad of stats 101 could see all of this]

EstherSteinfeldInteresting read: “What’s Wrong with the Net Promoter Score?” @acfou says, “So many things.” http://bit.ly/1ojkfk

kevinertellThis is an excellent article on ClickZ: What’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

rj_bergGreat article on some of the problems with Net Promoter Score (NPS) http://bit.ly/2h5jot #measure #retail

mjayliebsRT @wimrampen: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 (cc @hellosmalldog)

jestodcWhat’s Wrong With the Net Promoter Score http://www.clickz.com/3635696

jonathanmendez“NPS is what I call an “it is what it is” metric — it tells you the obvious” http://bit.ly/6EYyc

mrnews#NPS ‘tells you the obvious, isn’t predictive, doesn’t answer the “So what?” question.’ http://bit.ly/1DqmgD (via @DavidPenn1@jhenning)

DavidPenn1RT @jhenning RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Maybe we need to take it less literally?

wimrampenRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3

NicoPeruzziPhDRT @JHenning: RT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 – the emperor has no clothes…

JHenningRT @acfou: Net Promoter Score (NPS) is synonymous with “useless” http://tr.im/Fgv3 Builds on my criticisms with some of his own.

acfouNet Promoter Score (NPS) is synonymous with “useless” (is based on bad math, is not actionable) – what say you? http://bit.ly/6EYyc

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Friday, November 20th, 2009 digital No Comments

Design Principles for the modern digital world

Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.

You can start with a site that has:
1) javascript and AJAX
2) no script version
3) mobile version

When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.

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Saturday, July 4th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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