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drag2share: HTML5 vs. Apps: Where The Debate Stands Now, And Why It Matters

source: http://feedproxy.google.com/~r/businessinsider/~3/Yezl4tzEqus/html5-has-become-the-third-platform-2013-9

BII_HTML5_Mobile_NeedsAn HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple or Android devices, it does not need to be built from scratch for each operating system. The promise is that it can be “write once, run anywhere.”

It’s true: In many cases, HTML5 can work just as well as a native approach. HTML5 has established itself as the de-facto alternative “platform,” after Google’s Android and Apple’s iOS.

But it is not the silver bullet it is often made out to be, for several reasons. HTML5 faces a fragmentation issue of its own, since there are gaps in the range of HTML5 app features supported by the different mobile browsers. Backers of HTML5 are working furiously to fill those gaps.

So where are we in the HTML5 vs. native apps debate? The status of HTML5 is vital to decisions about where to invest mobile budgets. In an August 2013 reportBI Intelligence analyzes this very question.

In the report, we do a head-to-head comparison of the two, explain the specific reasons why HTML5 has some clear advantages over native apps for mobile development, look at adoption data, analyze the barriers to HTML5 as a development tool and explain how HTML5 is starting to overcome them, look at the current state of the performance advantage held by native apps, and explain why in a hyper-fragmented mobile landscape, HTML5 has emerged as the long sought-after “third platform,” allowing for mobile Web apps that cut across fragmentation.

Access The Report And Our Ongoing HTML5 Coverage By Signing Up For A Free Trial Today >>

Here are examples of where HTML5 is trying to close the performance and feature gap:

    • Graphics: Web apps are far along in allowing for scalable (users can enlarge them by zooming in) graphics that allow for “the creation of very advanced and slick user interfaces,” according to the W3C, the nonprofit that creates the HTML5 standard.

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  • Multimedia capabilities are improving. Video and audio playback has become a widely-supported and widely-used HTML5 mobile app feature. Other multimedia features are still in a more nascent stage.
  • Responsiveness: HTML5 apps can be written so that the device type is detected, and an appropriate app version is delivered. That’s important because of the variety of screen sizes out there. The layout, behavior and resolution are optimized for the screen.
  • User Data: Web apps are far along in their ability to store app data so that users can return to an app and pick up where they left off. Smooth offline usage is an area that needs more improvement.
  • Geolocation on Web apps is now basically a solved issue across mobile browsers, while integration with user calendars and address book data is still a work-in-progress.

 


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Tuesday, September 17th, 2013 news No Comments

I Don’t Think I Want Polaroid’s Android Point And Shoot Camera Yet [Cameras]

Source: http://gizmodo.com/5875014/i-dont-think-i-want-polaroids-android-point-and-shoot-camera-yet

I Don't Think I Want Polaroid's Android Point And Shoot Camera YetPolaroid is trying to stay relevant in the digital age with a camera that’s an Android mashup with a 3x optical zoom, 720p video, a 16 MB sensor and, well, a lot of head scratch.

The Android OS that powers the phone does have interesting capabilities—you’ll be able to edit photos on the fly, for example. And while it’s got WiFi and Bluetooth, there’s no always-on Internet connection, which makes it a little puzzling to me, as it’s not meant to replace your phone, and I’m not sure a 3x optical zoom is worth carrying two devices for, given how fantastic some of today’s phone cam capabilities are.

I Don't Think I Want Polaroid's Android Point And Shoot Camera YetBut. There was one really interesting thing about this camera that I’d love to see Polaroid is in talks with carriers to add data capabilities. It doesn’t have any yet, so this was really vague. But it’s likely going to have some sort of 3G capabilities at launch. I’d love to see that happen, and I’d love to see it get a speaker (right now while it has a microphone, it does not have a speaker). Combine data, a great camera, and Android and you’ve got a pretty great little go-anywhere VOIP phone that won’t force you to lock in a monthly minutes plan.

In any case, this thing will be out in the Fall, maybe with a data plan. No pricing. Could be interesting. Could be very much not so.


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Wednesday, January 11th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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