search business

drag2share: Google’s ‘Bad Quarter’ Actually Wasn’t All That Bad…


Google Q2 2013The other big concern about the quarter is that Google’s “cost per click” in its search business continued to drop (see the purple bars in the nearby chart).

The concern here is that clicks on mobile search links are worth less than clicks on desktop search links and, therefore, that, as the world increasingly moves to mobile, Google is screwed.

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Friday, July 19th, 2013 news No Comments

Yahoo’s Search Business Is Imploding, Taking Yahoo’s Profits With It


Marissa Mayer

Pound the alarm!

In September, Yahoo’s search business shrank 25 percent from last year’s number.

That’s according to ComScore numbers analyzed by Ben Schachter of Macquarie Securities.

Yahoo’s share of search queries dropped from 15.5% in September 2011 to 12.2 percent last month. In August, its share stood at 12.2 percent.

Over the past year, Google has gone from 65.3 percent to 66.7 percent. Microsoft went from 14.7 percent to 15.9 percent. 

“[T]he downward trend remains very well-established and supports our view that the long-term trajectory of YHOO’s search share is a significant concern,” Schachter wrote. “Most importantly, and unfortunately for YHOO, we see no obvious structural bottom for YHOO’s search share.  This is a significant problem in our view given the fact that search is a very high-margin business for YHOO and likely represents the significant majority of the company’s EBITDA.” 

The ComScore numbers don’t include mobile, which is an area where Yahoo is likely even weaker than on desktop searches.

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Thursday, October 11th, 2012 news No Comments

Mark Zuckerberg Just Said Several Important Things… (FB)


Mark Zuckerberg

In Mark Zuckerberg’s interview at Disrupt yesterday, he said several things that Facebook investors should find encouraging.

Most importantly, he suggested that:

  • Facebook’s mobile opportunity is much bigger than people think
  • Facebook is going to go into the search business
  • Everyone is now “underestimating” Facebook

One of the big concerns about Facebook is that, as its users migrate to mobile, the company’s ability to monetize the users will drop precipitously, thus clobbering Facebook’s revenue. Zuckerberg said explicitly, for the first time, that he thinks Facebook will ultimately make money money per user on mobile than it makes on the desktop. If this proves true–and, importantly, if it happens because mobile revenue per user soars instead of desktop revenue collapsing–Facebook’s revenue growth should soon reaccelerate and then stay strong for years.

Zuckerberg also said that search is a huge opportunity for the company and that Facebook is “uniquely positioned” to go after it. A few weeks ago, we suggested that Facebook could quickly generate an incremental $3 billion of revenue if it jumped into the search business. If Facebook really does aggressively go after the search opportunity, therefore, this could create a major new growth engine.

Lastly, Zuckerberg made several comments about how everyone is now “underestimating” Facebook. Reading between the lines, this is encouraging both for the near-term and the long-term. With respect to the near-term, Zuckerberg knows exactly how Facebook is doing this quarter, and we suspect he would have been very hesitant to use the word “underestimating” i! f Facebo ok were likely to blow the quarter. Longer term, the word choice suggests that Facebook thinks investors are, in fact, underestimating Facebook’s revenue potential.

Now, of course, none of this changes the fact that Facebook’s stock is still expensive (~30X next year’s estimated earnings), which means the market is counting on revenue reaccelerating this quarter and remaining strong for the next several quarters. And none of it changes the concern that, in October and November, employee lock-up releases will likely lead to additional insider selling–possibly a lot of it.

But it does suggest that a new bull story for Facebook could start to emerge.

SEE ALSO: Dear Facebook Employees: Here’s The Truth About Your Stock Price

Here’s what a few smart Wall Street analysts had to say about Zuckerberg’s remarks:


  • We thought his comments regarding search over the longer-term were the most noteworthy of the presentation and will drive more discussion about a potential search revenue stream for FB while reigniting some concern about increased competition for GOOG

    1) FB’s long-term focus: Nothing new here, but FB is clearly focused on the longterm and creating value over nexthree-fiveyears.

    2) Mobile – Clearly wanted to publically highlight his belief that mobile is fundamentally good for FB. He discussed a number of interesting notions:
        – mobile is absolutely the key and focus for the company

        – on mobile they see more engagement and time spent per user versus desktop, mobile users more likely to be DAU’s and twice as likely to use it six out of seven days a week.
        – over time, he believes that they can make more money per mobile time spent than desktop
        – new iOS app already seeing much improved engagement
        – over time, thinks that mobile monetization is more tv-like than desktop.
        – mobile ads performing better than desktop already and new product on the way, highlighted a few times that mobile is a “huge opportunity”
        – have made mistakes on mobile. Most notably, too early a focus on HTML 5 as opposed to native apps. Correcting that now, though he did note that currently more time spent on mobile web FB than on apps.
        – talked about recent product for mobile app installs. (developers/publishers pay for an install) – not a full public launch, but testing. – intersection of platform and distribution…
    4) Search – Perhaps the most notable comments of the presentation were in regards to search and their long-term view that FB has unique assets to help answer questions.
        – already doing 1 billion search queries per day (and not even trying).
        – most searches are to find other people, but many! also fo r pages/brands and apps.
        – stated that search represents a “big opportunity” and that search is one obvious thing they could do in the future.
        – there is already a team working on search, but wouldn’t say how big or clarify if it is doing anything beyond the current search functionality. However, we thought his search comments were the most interesting of the presentation and that he clearly thinks that FB and its social graph are uniquely positioned to improve search in the future.    
    5) FB phone/hardwareStrongly stated that a FB phone is the wrong strategy and wouldnt move the needle. Wants to be on all phones…
    7) FB’s mission – Reiterated the long term mission is to connect everyone on the planet and make the world more open and connected. Stated that making money goes hand in hand with this mission and that they need to do both in order to do either.
    8) Company morale – When asked about company morale, stated that stock price doesn’t help, but focused on the fact that FB has always been controversial and that there is cyclicality in terms of how people think about FB. Right now seems to be on the downside, but he likes that, as he thinks it is when people underestimate the company.
        – When they are underestimated, it gives them latitude to take big bets.


  • Positive comments on Mobile. Zuckerberg indicated that ! Facebook and its mobile potential are being underestimated. Mobile users are spending more time per person on Facebook than desktop users and are 2x as likely to use Facebook in 6 of the past 7 days (L6/7). We also believe mobile DAUs are likely higher than web DAUs. In terms of mobile monetization, Zuckerberg indicated that Facebook can make more money from a mobile user per time spent than a desktop user, and that mobile ads in their early days are already performing better than ads on the right rail of the desktop. As published in our recent Facebook report from 9/4/12, we estimate Facebook’s mobile ad revenue could be more than $200M this year and above $900M in 2013 driven by higher CTRs and CPMs. Our analysis also suggests mobile ad revenue/user/month could ultimately be higher than on the web as higher engagement and pricing offset the lower number of impressions per visit. See page 2 for our proprietary model, which segments Facebook’s ad business into Mobile SS, Web SS, and Web Marketplace.

  • Search on Facebook’s radar. Facebook currently generates ~1B search queries a day—the majority attributed to people search, but also a meaningful portion related to brand pages and apps. In late August Facebook launched Sponsored Results—ads displayed in the search dropdown bar—to capitalize on this opportunity. However, Zuckerberg indicated that Facebook could do more with search in terms of providing users with direct answers to their questions, likely based on information derived from the social graph. This is likely more headline risk for Google than a real, near-term fundamental concern, but the two companies could ultimately overlap more in search down the line.


1) He’s working on Open Graph – this is very impt as it is the! revenue optty I’ve cited (subscription services, app center, gaming).  This is a big part of the potential revenues / upside
2) Search is impt and they are working on it.  Once again, this can be very lucrative if done correctly. New revs.
3) the reason they are behind on mobile was a wrong bet on technology.  They bet heavily on Html5 and it was a mistake, their mobile apps can be better when native (ie integrated with apple / android)
4) he’s very focused on mobile and realizes how impt it is.  Interestingly, he thinks it monetizes better than desktop.  
5) no phone – and I agree with his view they don’t need one
6) he alluded to a model where developers pay for app install as part of app center – once again, impt new revs
7) Instagram – he explained how  buying it sped up development of its platform and improved user experience
8) lastly, he seemed more poised than usually and that isn’t easy given the stock performance
9) also, I like the continued focus on the long term (much like Jeff Bezos of amzn)
10) I was disappointed that there was no discussion about the insider selling….

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Wednesday, September 12th, 2012 news No Comments


Since Microsoft’s Bing search engine launched last summer, it has gained market share at the expense of Yahoo. If the trends stay consistent, Bing could pass Yahoo in the U.S. by the end of November.

To be sure, some (most?) of Microsoft’s gains have come with an expense: The company is buying up toolbar deals to become the default search engine for more users — less-valuable, paid traffic that Yahoo seems happy to give up. And Microsoft has spent a lot of money advertising Bing.

But there’s no doubt that Yahoo’s declining search business, long term, is bad news for the company. Especially because its deal to farm out its search technology to Bing will only generate revenue for searches conducted through Yahoo, not through Bing, even though Yahoo is selling the ads on Bing.

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Friday, January 15th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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