search engine optimization

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

source: http://www.emarketer.com/Article/Nearly-Half-of-B2Bs-Expect-Marketing-Budget-Bump-2014/1010238

More use video sharing

Business-to-business (B2B) marketers are already looking ahead to 2014, and the outlook for the year seems positive. The Sagefrog Marketing Group surveyed US B2B marketing and management professionals from a cross-section of industries in the summer of 2013 and found that 45% of respondents expected to see an increase in budgets in the next year, while 52% thought their outlays would remain the same.

The top four most popular marketing channels for B2Bs were all digital, according to the survey. Websites were the most uniformly employed technique, used by 85% of those polled. Email marketing was second at 72%, followed by social media (67%) and search engine optimization (56%). Just under half of respondents relied on trade shows, while four in 10 used direct marketing.

Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year. Photo sharing also saw a precipitous decline over the last year. Video sharing, however, continued its growth trend, in use by 37% of surveyed B2B marketers.

In September, B2B Magazine released an analysis of data from Kantar Media, which found that ad spending among t! he top 50 B2B advertisers in the US had increased by 4.8% between 2011 and 2012 for a total of almost $4.3 billion. However, the only channels that saw ad spending growth were television, outdoor and consumer magazines. Online display ad spending dropped by 1.3%, according to B2B Magazine. Still, online display ads accounted for 10.5% of US B2B ad spending, behind only television (59.6%).

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Tuesday, September 24th, 2013 news No Comments

Benefits of Social Media Marketing According to Small Businesses

source: http://www.emarketer.com/Article/How-B2Bs-Working-Social-Leads/1010162

While tried-and-true B2B marketing techniques such as search engine optimization (SEO) and email still bring plenty of prospects to the door, social media entices them to enter a dialogue, pick up some information of value and step into the sales funnel. Social provides an environment where salespeople can develop a relationship with potential purchasers. Moreover, according to a January 2013 survey of both business-to-consumer (B2C) and B2B marketers at small- and medium-sized businesses (SMBs) worldwide by Social Media Examiner, it provides a host of other benefits as well.

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Monday, August 26th, 2013 news No Comments

Job Applications – Eliminate Resumes, Applications, Keywords

Inspired by tweet from @CathleenRitt
“@CathleenRitt Could one of you tech geniuses please “disrupt” job application forms. What an odious and useless process.”
This jobs industry is ripe for complete disruption. I predict it will be the first great example of the “waning” of search. Resumes and applications all come from the applicants themselves. Some are better at keyword stuffing than others. But all of this is meaningless without context. And searching through thousands of resumes that contain particular keywords is equally as useless. 
“Don’t send me a resume. I won’t read it anyway. The only candidates I will consider are ones that come referred. And even then, they have 1 chance to prove they were worthy of that recommendation.”
Don’t TELL me you’re an expert in SEO. SHOW me evidence that you can do search engine optimization by showing me the keywords you rank for. 
In the interim, a great recent feature is LinkedIn’s Endorsements. These come from other people, rather than the applicant themselves. While this can still be gamed, it is much harder to game (by having dozens of people fake endorsements) than writing your own resume. (It’s just like Google discounts links from discussion boards, forums, and sites like Wikipedia because anyone can post a link to their own site.”)

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Friday, January 4th, 2013 news No Comments

Google’s gunning for web spammers, bans us from mentioning Bieber

Source: http://www.engadget.com/2012/04/26/google-targets-seo-spam/

Image

Google’s changing its search algorithm to punish sites that emphasize search-engine optimization over quality. Mountain View’s data centers will exclude sites that offer no useful content, have articles written in keyword-sprinkled gibberish or only link to sites within a cluster. If the computers find it, the site’s pagerank will be demoted, with the company expecting to affect around three percent of all English language queries when it goes live later this week. The company isn’t providing more details (lest it help those trying to game the system), so just get all of those gratuitous Justin Bieber references out of your system before Friday, okay?

Google’s gunning for web spammers, bans us from mentioning Bieber originally appeared on Engadget on Thu, 26 Apr 2012 04:58:00 EDT. Please see our terms for use of feeds.

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Thursday, April 26th, 2012 news No Comments

Digital Orchestration

digital orchestration means helping clients orchestrate and coordinate the activities of agencies that have particular specialties — search engine optimization (SEO), search engine marketing (SEM), website design and build, analytics, social marketing, etc. Too often, clients are not comfortable asking about digital or don’t know enough to tell if the agency specialists are recommending the correct strategy or tactic.

search consultants typically help individual clients find individual agencies that are good at a particular area — e.g. TV agency, digital agency, SEO agency, etc.  Today, this is no longer as effective because the different disciplines and specialities need to work closely together and feed off of each other to work properly.

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Thursday, July 30th, 2009 digital, integrated marketing, SEM, SEO No Comments

personal SEO done right

friend and colleague Greg Verdino

greg-verdino

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Thursday, February 5th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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