search market

drag2share: Search Is Still The Main Source Of Mobile Ad Revenue

source: http://feedproxy.google.com/~r/businessinsider/~3/EHS1OhWETXo/chart-of-the-day-search-is-still-the-main-source-of-mobile-ad-revenue-2013-7

Globally, mobile ad revenues were up an impressive 83% last year, according to a new report from IAB and IHS.

But the bulk of mobile revenue is still being driven by a desktop-based innovation, the search engine. Search accounted for 53% of global mobile ad revenues in 2012. That share is actually up slightly from 51% in 2011.

(On the desktop, search only accounted for a 46% share of ad revenue in 2012.)

In some regions the share controlled by search is even more pronounced. In the the most developed mobile markets, Western Europe and North America, search accounted for 60% and 56% of mobile ad revenue, respectively.

Practically speaking, this means that Google accounts for a plurality, if not an outright majority, of mobile ad revenue. According to StatCounter, Google had a 94% mobile search market share in June.

However, given the broader fast-paced expansion in the mobile ad market, the display portion is still experiencing robust growth, even as it slipped relative to search.

It’s worth noting that mobile hasn’t fully broken out as a separate, distinct ad market. Many mobile ads — including search ads and banner ads — are simply desktop ads that show up on your mobile device. These reflect changing consum! er usage habits, but not yet a mature market with a depth of native ad formats.

chart of the day mobile ad revenue


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Wednesday, July 10th, 2013 news No Comments

Google Completely Dominates Mobile Search

Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search share was 66.7 percent last month, according to comScore (and probably even higher overseas).

Given that Google is the default search engine on iOS and Android—which represent around 80 percent of the global smartphone market—its dominance is not surprising, but it also provides some insight into the mobile ad market.

The majority of mobile ad revenues come from search, which is really just an extension of the desktop. Many assume that mobile will be a huge new revenue stream for companies like Google, but advertisers may just be shifting their resources to meet changing consumer behaviors.

Mobile Search Market Share

 

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Friday, June 15th, 2012 news No Comments

Google’s CPC Growth Slumps

Source: http://www.businessinsider.com/googles-cpc-slump-2012-4

Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Google released solid financial results last week, meeting expectations on revenue and beating street consensus on the bottom line. However, tucked away in the earnings call was a troubling statistic: cost-per-click growth slumped 12 percent year-over-year. This follows an 8 percent drop in CPC in the prior quarter.

The drop is probably the result of a surge in mobile search queries with the growth of smartphones and tablets. While Google reportedly has an ~90 percent share of the mobile search market, mobile CPC is much lower. Conventional wisdom holds that they will eventually catch up, but we argue in a new note that this is not necessarily the case.

This is because Google’s revenue is determined by advertisers’ ROI, not the number of clicks on search ads. In other words, unless consumers start purchasing more goods because of their mobile devices, CPCs won’t rise.

Click here to read our note on Google’s quarterly results →

Google CPC Growth

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Monday, April 16th, 2012 news No Comments

Do We Need An Apple TV? People Already LOVE Watching (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-do-we-need-an-apple-tv-people-already-love-watching-2012-1


It’s easy to assume that Apple is going to change the game when it launches a TV later this year.

But remember one thing: People already LOVE television.

Look how much they’re watching compared to doing other things, according to this chart posted by Peter Kafka at All Things D:

How much people watch TV

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Friday, January 13th, 2012 news No Comments

Microsoft’s Share Of The Search Market Is Finally Bigger Than Yahoo’s (MSFT, GOOG, YHOO)

Source: http://www.businessinsider.com/chart-of-the-day-search-market-2012-1

Microsoft has poured billions of dollars into its search engine, and this is what it has to show for it.

It is now the second largest search engine in the U.S., just edging past Yahoo for the first time in December, according to the latest comScore data. That’s nice and all, but Microsoft is in a partnership with Yahoo, so it probably doesn’t want to be taking share from Yahoo.

It really wants to be taking share from Google. That’s not happening. The good news from Microsoft’s perspective is that Google’s search share has been stuck around 65% for years now.

chart of the day, sai, share of core searches us, jan 11 2012

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Thursday, January 12th, 2012 news No Comments

The End Of Google Search Is In The Palm Of Your Hand (GOOG, AAPL)

Source: http://www.businessinsider.com/the-end-of-google-search-is-in-the-palm-of-your-hand-2011-12


The funny thing about anti-trust cases against technology businesses is that technology businesses may sometimes monopolize a platform – but the platforms they monopolize are always on fire.

In the 1990s, Microsoft came under attack because Windows dominated the PC. 

But then the Internet made the operating system you use to access it from your PC irrelevant.

Now Google is getting scrutiny in Washington and in Europe because it owns so much of the search market.

But did you know that you hold the end of Google search is already in the palm of your hand?

Google makes money because people search the Web for stuff they want to buy (or for information about stuff they want to buy). Google brings them back a list of Web pages and ads. The ads are often as relevant to these commercial Web searches and the links, and so users click on them, ringing Google’s cash register.

But here’s the thing. I buy lots of stuff on the Internet, almost. I buy groceries. I buy movie tickets. I buy plane tickets. I book golf tee times. I order pizza. I buy Christmas presents from Amazon.

Google doesn’t take part in any of the transactions at all.

That’s because I do all this commerce not through the Web or through Google search; I do it through apps on my phone.

Check it out:

]iphone home screen

Now, at some point, I do search for these apps, just like I would search for Web pages. But I don’t use Google search to find them. I use Apple’s Apple Store.

My search results look like this. 

iphone home screen

Right now, Apple isn’t showing any ads in them, but that’ll change. When it does, it will mean less money for Google ads.

The good news for Google is that its mobile operating system, Android, owns a healthy slice of the smartphone market. It will be able to put ads in its own app store.

The bad news is that share is much smaller than its market share in search, where it also faces much weaker competition.

SplatF’s Dan Frommer made an awesome chart illustrating this:

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Monday, December 12th, 2011 news No Comments

Evidence for Increasing Online Use that is also Accelerating

If you sum up the total unique user sessions in Jan 2008, Jan 2009, and Jan 2010, you get

Jan 2008 – 285M

Jan 2009 – 337M

Jan 2010 – 413M

That is a year-over-year increase of 18% and 23% respectively. Assuming the population of the world does not change that much year to year, the change in total unique sessions leads to the conclusion that online usage continues to increase noticeably.

The Compete.com chart below shows nearly identical number if unique users monthly — Google at 148M uniques and Yahoo at 132M uniques. And Facebook alone achieved another 134M uniques. So while the unique visitors across these 3 sites are not mutually exclusive, there are 414M unique user sessions in the month of January 2010

facebook-yahoo-google-2-year

Well, this is strange. January 2010 numbers from Nielsen reveal Google has 66.3% of the search market, while Yahoo has 14.5% and Microsoft has 10.9% across its various properties. Google is 4x more than Yahoo and 6x more than Microsoft.

search-share-jan-2010


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Tuesday, February 23rd, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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