search traffic

Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best

source: http://www.marketingcharts.com/wp/topics/e-commerce/search-still-king-of-e-commerce-referrals-in-q2-but-email-traffic-converts-best-36704/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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These trends have held for some time, with search easily besting the other sources for traffic in Q1 and Q4 2012, and email sporting the best conversion rates. The latest data suggests that conversion rates are declining for search traffic, while remaining generally steady for email and social. In terms of e-commerce visits, Q2 marked the lowest share in at least 5 quarters for both social and email.

Meanwhile, search continues to have a leg-up on email and social in one other metric: average order value. During Q2, average order value for search traffic was $111.18, its highest point in several quarters, ahead of email ($99.93) and social ($86.80). While social trailed in this regard, it should be noted that its result this past quarter represented a significant 13% hike from an average value of $76.59 in Q1.

Other Findings:

  • The add-to-cart rate was significantly higher for traffic referred by email (1! 0.73%) th! an search (6.81%) and social (3.37%).
  • Average page views was slightly higher for email than search traffic (8.84 and 8.71, respectively), both close to double social’s average (4.82).

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Tuesday, September 17th, 2013 news No Comments

Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic

source: http://www.marketingcharts.com/wp/topics/e-commerce/online-merchants-seeing-greater-dividends-from-paid-than-organic-search-36114/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MarketLive-Online-Merchants-Search-Traffic-Aug2013The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.

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Friday, August 23rd, 2013 news No Comments

More Than One-Quarter of Organic Search Visits Came From Mobile Devices in Q2

source: http://www.marketingcharts.com/wp/direct/more-than-a-quarter-of-organic-search-visits-came-from-mobile-devices-in-q2-34932/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RKG-Mobile-Share-Search-Visits-Q2-2012-Q2-2013-Jul2013The influence of mobile devices on paid and organic search continues to grow. According to the latest quarterly report from RKG, smartphones and tablets combined accounted for 26% of organic search traffic in Q2, up from 15% a year earlier. Most of that traffic (18%) came from iOS devices, fairly evenly split between the iPad and iPhone, as Android devices contributed another 7% of traffic. While Google has traditionally seen a greater share of mobile traffic than Yahoo, this past quarter saw Yahoo pulling even, with each generating close to 28% of traffic from mobile devices.

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Friday, July 12th, 2013 news No Comments

Yandex passes Bing to become fourth largest search provider according to comScore

Source: http://www.engadget.com/2013/02/09/yandex-passes-bing-to-become-fourth-largest-search-provider/

Yandex passes Bing to become fourth largest search provider according to comScore

Bing, Microsoft’s attempt to take on Google directly. When it first launched there was quite a bit of fanfare and its market share grew quickly. It didn’t exactly hack away at Mountain View’s dominance, but it certainly made a small dent. Since then, things have slowed down and other players have asserted themselves in the global search battlefield. While Baidu has been riding high for quite some time, Yandex is a relative new-comer to the leader board. And, somewhat surprisingly, has already surpassed Microsoft for global market share according to stats provided to us by comScore. Though the margin is small, the Russian company saw more searches performed through its site than Microsoft in both November and December of 2012. The difference is small enough that those positions could swap again but, where as Bing has seen its numbers plateau over the last six months, Yandex has continued to grow. Of course, neither is anywhere near challenging Google which accounts for roughly 65 percent of the search traffic according to comScore’s numbers and both only see about half the traffic of the number three competitor, Yahoo. Microsoft can still claim one victory over Yandex in the number of unique searchers, though. If you’re curious for more we’ve put the entire chart after the break.

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Via: DailyTech, Search Engine Watch

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Saturday, February 9th, 2013 news No Comments

This Stat Reveals The Incredible Potential Of Pinterest

Source: http://www.businessinsider.com/this-stat-reveals-the-incredible-potential-of-pinterest–and-why-amazon-google-or-facebook-should-buy-it-2012-7

Pinterest image two

If online retailers invest the time to develop a presence on Pinterest, the site can become a source of traffic that converts Web users into new customers at an incredible rate.

That’s according to data from Bloomreach, which helps online stores optimize for social and search.

Bloomreach put together a nice infographic on this topic that we have pasted below.

Even if online stores do not invest in their Pinterest presence, the conversion rate on traffic from Pinterest (1.02%) far outstrips traffic from Google Image Search (.54%) and Twitter (0%).

Pinterest traffic does not convert as well as regular Google search traffic. 1.62% of visits from Google search result in sales.

But, Bloomreach marketing boss Joelle Kaufman says that low conversion rate is mostly due to the fact that, so far, ecommerce sites are ignoring the potential of Pinterest.

She says that an online store putting “manual effort and investment” into Pinterest can get a 9% conversion rate on traffic coming from the site.

9% also beats the conversion rate on traffic from Facebook – 1.13%.

Kaufman says it takes a some amount of work for an online store to get the most out of Pinterest. She says one store that is a Bloomreach client has actually hired a full-time “pinner.” 

The other important caveat: Pinterest – and all social sites – still send a very little amount of traffic to online stores. 

If Pinterest can keep growing – it just hit 19 million users – it could turn into an incredibly valuable commerce engine, something Amazon, Facebook, or Google should buy.

Here’s the Bloomreach infographic:

Search and Social conversion and volume

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Wednesday, July 11th, 2012 news No Comments

Bing is bigger than CNN, Digg, Twitter? Not so fast!

Compete shows that Bing’s unique users in June 09 is bigger than Twitter, CNN, and Digg.

This is not because people are voluntarily going to Bing.com.  It is because Microsoft redirected all traffic from live.com and search traffic (results pages) from msn.com to bing.com.

bing-twitter-cnn-digg-unique-visitors

This is what it looks like when a site changes domain names and redirects all rtraffic from the old site.  By next month Compete will show the same “X” for Live.com vs Bing.com

dailymakeover-makeoversolutions-unique-visitors

Already starting to see the decline of traffic from live.com which is entirely redirected to bing.com

live-search-vs-bing-unique-visitors

bing-compete

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Thursday, July 9th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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