go-Digital Blog on Digital Marketing

Interesting Search Observations – chocolate covered cherries vs chocolate covered strawberries

Chocolate covered cherries are more popular (more searched) at Christmas; but chocolate covered strawberries are more popular at Valentines.  By observing what people pull for, we can derive insights that are useful in business strategy, inventory planning, and marketing (by ads around chocolate covered strawberries for valentines but cherries for christmas)

Source:  Google External Keyword Tool – Search Volume Trends

via Niall McKinney, uTalk Marketing. At Valentines, women need more help picking gifts (search volume for “gifts for guys” consistently higher every February for the past 5 years). But “gifts for girls” shows dramatically higher volume every Christmas.

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