search volume

Tor Project Reflects Increasing Awareness and Need for Privacy

Tor Project search volume and also site traffic – indicates public demand for privacy

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Wednesday, August 28th, 2013 digital No Comments

PSYs New Video is DETESTABLE and its views are FAKE

This is Google Trends search volume on YouTube video …  since virtually no one searched for it …  it is very unlikely those 150 million views are real.
gangnam style vs gentlemen
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You can buy 1,000 YouTube views for $5 — see below.

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Friday, April 19th, 2013 news No Comments

Jesus Is Now More Popular Thanks To Tim Tebow

Source: http://www.businessinsider.com/nfl-chart-jesus-is-now-more-popular-thanks-to-tim-tebow-2012-1

Below is a look at the popularity (based on Google search volume) of Tim Tebow since the end of the NFL lockout in July. The first thing you will notice is that after the Denver Broncos playoff run, Tebow is now more popular on the internet than Jesus.

But if you look closer, you can see an even more telling trend. As Tebow’s popularity has increased, so has that of Jesus. And everytime we see a peak in Tebow’s popularity, we also see a peak in the popularity of Jesus. In fact, since the onset of Tebowmania, the popularity of searches for Jesus on Google have increased by approximately 50 percent.

No matter what anybody thinks of Tebow, it cannot be denied that he is one of those rare athletes that transcends sports.

Jesus vs Tim Tebow

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Thursday, January 19th, 2012 news No Comments

Search as Research – Using Search for Continuous Consumer Insights

Chocolate Covered Cherries – every December
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Chocolate Covered Strawberries – every February
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Condos – search volume drops dramatically into the 3rd and 4th quarters
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Related search for COPD drugs Advair, Spiriva, and Symbicort. The related searches reveal what users were actually looking for when they searched the base term.

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Sunday, December 4th, 2011 analytics, news No Comments

An Interesting Search Mystery – Acetaminophen and Ibuprofen

These are 2 competing drugs, that work entirely differently. Yet, the search volume history is inextricably linked. I have noted the rare instances where one diverged from the other.

Can anyone think of another pair of competing products in ANY category where their search volumes are so closely linked?

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Monday, June 13th, 2011 news No Comments

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc.  And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event.  Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display”  is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

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Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Coke vs Pepsi vs Dr Pepper

regional differences in the interest (search volume) for coke, pepsi, and dr pepper

UPDATE: January 29, 2013 – Pepsi continues to trend down in search interest and market share. See Relative Search Volume Mirrors Market Share

 

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Friday, May 21st, 2010 analytics 1 Comment

A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming

Facebook Suicide is on the rise (people leaving Facebook and not coming back)

Source: http://www.businessinsider.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems-2010-5

According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:

Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS

[Redacted Friend’s Name]: What? How’d you manage that one?

Zuck: People just submitted it.

Zuck: I don’t know why.

Zuck: They “trust me”

Zuck: Dumb fucks.

Source: http://gizmodo.com/5537408/the-devolution-of-facebook-privacy

Google Suggest — top searches starting with “how do i… “

Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.

NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.

Source: http://www.businessinsider.com/what-diaspora-should-do-with-their-newfound-fkyoufacebook-money-2010-5#ixzz0oFA1oSKT

Charlie O’Donnell: “By the time of this post is done, Diaspora, the web decentralization play from four NYU/Courant students in New York, will undoubtedly have $100,000 raised on Kickstarter.  Over and above that, it seems like they’re on a clear path towards a million dollars.  Think I’m poking the bear?  I’m dead serious.  You watch.  A week from now, they get to seven digits.  Why?  Because the ire over Facebook’s privacy issues, platform aggression, etc. is real.  If you’re concerned about Facebook, these guys are your heroes.”

AdAge Poll from May 19, 2010.


My Previous article:  Facebook is going down in unique users, visits, and time spent

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Monday, May 17th, 2010 digital 1 Comment

Two recent beneficiaries of social amplification

from zero to 3 million unique visitors in 8 months – groupon.com

Lady Gaga has achieved sustained search volume in about 2 years

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Tuesday, April 27th, 2010 SEO 1 Comment

Comparing Watch Brands via Search Volume

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

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Thursday, April 22nd, 2010 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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