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drag2share: ALERT: Your ‘Secret’ Snapchat Relationships Aren’t So Secret

source: http://feedproxy.google.com/~r/businessinsider/~3/0LUQ-S7jNRw/alert-your-secret-snapchat-relationships-arent-so-secret-2013-9

Snapchat is a smartphone app you can use to send a picture or video of yourself to a friend.

It’s big with the kids, and increasingly, the rest of us.

 

Snapchat’s key feature is that those pictures and videos will always self-destruct after, at most, 10 seconds.

This means that you can use Snapchat to send people all sorts of videos and photos you would not ordinarily send. Maybe that’s super silly photos and videos. Maybe it’s super sexy photos and videos, if that’s what you want.

But be careful!

While your photos and videos can’t be seen by anyone but the person you are sending them to, everyone you are friends with on Snapchat can, in fact, see who you are sending most of your photos and videos to.

In Snapchat parlance, any of your “friends” on Snapchat, can go to their friends list in the app, tap on your name, and see who you are “BFFs” with. “BFFs” are the people you communicate most with.

If my Snapchat friends were to do this, they’d see I chat most with some guy named Jay Yarow and my wife, Anna.

Check it out:

snapchat bffs.PNG

This is a weird feature for Snapchat to include. Maybe! it help s juice the apps “network effects.” Maybe it’s helpful for new users to see who their friends chat with, so they know who to chat with.

But can’t you imagine the feature causing problems for some teenage (and more adult) romances out there?

Also, isn’t it just weird for a communications platform to publish who its users are communicating most with? For example, as a reporter, I wouldn’t want anyone to see my most frequently dialed list.

Anyway. Heads up!


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Saturday, September 14th, 2013 news No Comments

Why The Lingerie Industry Can’t Compete With Victoria’s Secret

Source: http://www.businessinsider.com/victorias-secret-will-beat-competition-2013-9

victoria's secretVictoria’s Secret is facing a deluge of competition from lingerie start-ups that seek to challenge the brand.

Brands like AdoreMe, Intimint, and True & Co. are trying to seduce Victoria’s Secret customers with lower prices and more tailored selections.

AdoreMe offers direct-to-consumer lingerie at about half of Victoria’s Secret prices.

Intimint asks customers to take a quiz and sends them new lingerie selections every month, based on their preferences. True & Co. sends women five bras a month, giving them the option of keeping what they like and sending back what they don’t.

While these brands are consumer-friendly and creative, their business models ignore exactly what makes Victoria’s Secret so successful.

In the ’90s, Victoria’s Secret used to focus on value. But the brand floundered because there was nothing to set it apart from other price-friendly brands like Hanes and Maidenform.

Victoria’s Secret didn’t start dominating lingerie until it stopped being cheap and began focusing on the customer experience.

Stores were redesigned with soft, pink wallpaper and inviting fitting rooms. Friendly, attractive associates were trained to greet customers and measure their bra sizes.

Women were willing to pay $50 for bras because the luxury experience made their lingerie purchases feel like investments.

This attention to customer service helped Victoria’s Secret overtake competitors like Frederick’s of Hollywood and ! post rec ord sales even during an economic downturn.

AdoreMe CEO Morgan Hermand-Waiche told Business Insider that “people are so tired of high prices and slow-fashion from Victoria’s Secret.”

But Victoria’s Secret’s sales suggest differently: The brand recently reported a 6% increase in the second quarter, on top of a 10% increase last year. That’s among the best in the retail industry.

Women don’t line up at Victoria’s Secret because it’s cheap or has an ever-changing assortment of merchandise.

They trust the brand and feel like a trip to a Victoria’s Secret store is a treat.

Victoria’s Secret offers an experience that e-commerce retailers simply can’t compete with.

 

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Monday, September 2nd, 2013 news No Comments

Gamers Chipping Away At Digital Cube Are Promised ‘Life-Changing’ Secret

Source: http://www.popsci.com/gadgets/article/2012-11/gamers-not-taking-amazing-social-experiment-seriously

This is how the just-released game Curiosity: What’s Inside The Cube? works: Anyone with an iPhone or iPad can download the iOS app. With the app, the players connect on the Internet, furiously tapping on their screens to remove pixely chunks of a single, gigantic cube. The one player lucky enough to remove the final pixel from the cube gets to see what creator Peter Molyneux calls a “life-changing” secret. So naturally, the gamers have already worked together to chip out pixels that form swear words. But still. Pretty neat game idea. [Kotaku]

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Friday, November 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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