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The 2012 Academy Awards In Charts And Data

Source: http://www.businessinsider.com/the-oscars-for-quants-the-2012-academy-awards-in-charts-and-data-2012-2


oscar charts

Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?

As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.

The data show that the real Oscar winners were the iPad, Pinterest, Sacha Baron Cohen and Twitter. Losers included Ryan Seacrest, Facebook and Billy Crystal.

 

This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.

Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.

Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.

See the rest of the story at Business Insider

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Tuesday, February 28th, 2012 news No Comments

Switching to Private Label Products is Accelerating and Irreversible

See the charts below from comScore, Nielsen and Symphony/IRI.  The percent buying branded products of past has dropped to 43%.  The percentage switching (2nd graph) is most in OTC drugs and apparel. And even if the economy improves, consumers would continue to buy private label. Whole Foods has been offering their 365 “house brand” for many years and Trader Joe’s also has great private label products that are often equal to or arguably higher quality than branded alternatives.

Brand Loyalty is Declining

 

 

 

 

 

 

 

willingness to switch to generic or private label versus branded product

 

 

 

 

consumers will continue buying private label even when economy improves

 

 

 

Related Article:  Spend Polarization – consumers save money in the down economy by buying more from Costco, Sam’s Wholesale, and BJ’s but when they splurge, they buy ultra-high-end.

 

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Monday, November 28th, 2011 Branding No Comments

How The NBA Lockout Is Killing Businesses

Source: http://www.businessinsider.com/nba-lockout-infographic-2011-11


nba lockout infographic

The NBA lockout a bummer for a fans, but a back-breaker for businesses.

Jane Hendrick put together a nifty infographic for G+ on who the lockout is hurting, and how badly.

It’s pretty concise, and does a nice job illustrating the collateral damage of the dispute.

The NBA lockout, where nobody scores and everybody loses. Let’s take a look at how bad…

Here are the five players who are losing the most: more than $1.5 million per bi-weekly paycheck

Cities are getting hammered too, especially small ones where NBA teams have a huge impact on the local economy

See the rest of the story at Business Insider

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Tuesday, November 22nd, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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