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Goodbye, Keyword Data: Google Moves Entirely to Secure Search – Search Engine Watch (#SEW)
The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in “(not provided)” data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners.
Encrypted Google searches don’t pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.
Most Americans Don’t Feel Like Marketers Understand Them
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China, according to recent research from Y&R. Part of the problem may be that consumers have “fluid” identities, according to the researchers, that see them a part of many seemingly disparate groups. Globally, 55% agreed that their age doesn’t define them, with a majority also agreeing that their identity is “a work in progress.”
The results suggest that one unifying characteristic among the consumers surveyed in the three countries is their strong view of individuality: 6 in 10 agree that people should be able to marry, live and work however they want; and about half agree that success is determined by the individual, not by others.
Complicating matters for marketers trying to segment individuals: what they say and what they feel may be different. The researchers conducted two studies to gauge conscious and unconscious attitudes: a quantitative online study, and an implicit measurement study measuring unconscious consumer attitudes.
More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly
source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
The audience for streaming TV and movies has grown significantly over the past few years, finds GfK in a new report. 51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week, according to the researchers, with those figures (predictably) highest for the youngest age group (13-33), of whom 62% stream weekly. Streaming video is popular among Gen Xers (34-47) too, at 46% of respondents, but less so among Boomers (48-54; 30%).
While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.
Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:
- 9% of TV households are using streaming-ready 7G game systems weekly to stream;
- 5% of TV households are using a streaming-capable HDTV to stream weekly;
- 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
- 4% of consumers are using a smartphone to do so.
15% Of Facebook Users Would Pay A Monthly Fee To See No Ads (FB)
Source: http://www.businessinsider.com/15-of-facebook-users-would-pay-a-monthly-fee-to-see-no-ads-2013-7
Facebook’s ad business might be doing well but according to a new poll by Greenlight, the social media platform is missing out on an untapped revenue stream.
Fifteen percent of Facebook users said they would pay a monthly fee to see no ads. And 8% asked even offered to dole out between $5 and $10.
With 1.15 billion active users a month, that’s a pretty big segment.
This survey comes after Twitter co-founder Biz Stone suggested that the competitor launches Facebook Premium, an ad-free network that would charge $10 a month. That would bring in about $1 billion in revenue.
Facebook, however, has consistently assured users that it would never charge for its service.
Furthermore, Facebook’s Q2 2013 earnings exceeded expectations with its mobile ad revenue skyrocketing to $656 million, up from $375 million in Q1. It probably won’t be jeopardizing its ad business any time soon.
Music licensing group BMI sues Pandora, deems radio station purchase a ‘stunt’
Source: http://www.engadget.com/2013/06/14/bmi-sues-pandora/
Music licensors didn’t waste any time in characterizing Pandora’s acquisition of an FM radio station as an underhanded attempt to cheat performers out of royalties, but the rhetoric has now hit the courtroom, as Broadcast Music Inc. has filed a lawsuit against the streaming service in the New York federal system. Key to the action — which casts Pandora’s move as “an open and brazen effort to artificially drive down its license fees” — BMI asks for a blanket determination of licensing rates for all music broadcast by Pandora. According to BMI logic, the lower royalty rates that terrestrial providers enjoy shouldn’t apply to the online segment of Pandora’s business. As the flip side to that argument, however, Pandora argues that it deserves equal footing with online competitors such as Clear Channel’s iHeartRadio service, which pays the terrestrial rates. It’s a murky decision, for sure. Hopefully the judge has a good supply of Advil.
Hybrids — the brave new world of personal PCs?
Source: http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs/
The Consumer Electronics Show kicked off on Tuesday giving everyone a preview of 2013’s biggest tech trends. One trend I am particularly interested in is the growth of tablets and tablet hybrids.
It’s clear that consumers’ appetites for portable computing is growing based on CEA data from the Compete/ Google 2012 Portable PC Shopper Study. Tablets are projected to drive the most growth in the portable PC segment.
Why Michael Kors Is Having A Blockbuster Year
Source: http://www.businessinsider.com/why-michael-kors-is-successful-2012-9
The Michael Kors brand has achieved unstoppable momentum even in the age of discount retailers.
The company recently raised its guidance again after blockbuster sales in the second quarter.
Meanwhile, other aspirational brands like Tiffany & Co. and Restoration Hardware are struggling.
Michael Kors succeeded because it was the first retailer to hit the market’s sweet spot: people with money to spend but who aren’t rich.
Luxury marketing expert Pam Danziger calls these people HENRYs, for “High Earners Not Rich Yet.” They are the people who make between $100,000 and $250,000, she says.
HENRYs are a growing segment, while the wealthiest people are making less than they used to.
Danziger explained the concept to us in a recent note:
Ultra-affluents (i.e. those at the top 2 percent of U.S. households with incomes starting at $250,000) cut their spending by nearly 30 percent from 2010, while the HENRYs (High Earners Not RichYet with incomes $100,000-$249,999) increased their spending on luxury by some 11 percent from 2009 levels. Even though HENRYs individually have a far lower spending threshold than ultra-affluents, there are nearly ten HENRY households for every ultra-affluent. That is why with a total of 21.3 million households, the HENRY segment is a critically important part of the consumer market.
With Michael Kors’ $450 handbags and $250 watches, HENRYs can show off their success without feeling like they’re going overboard.
Kors wisely chose the exact right audience, and now it’s pay! ing off.
DON’T MISS: The Real Reason People Line Up At The Apple Store >
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Stephen Colbert Argues That The Chick-Fil-A Controversy Is Really A Brilliant Business Strategy
Stephen Colbert discovered the true take-away from the Chick-Fil-A controversy when company president Dan Cathy “came out of the tolerance closet.” On a segment of The Colbert Report Monday, Colbert argued that it’s a brilliant new business strategy.
“I think Chick-Fil-A has stumbled on a new strategy to help struggling businesses in this down economy,” Colbert said. “Just associate your product with a divisive political position and just wait for the cash to roll in.”
Colbert added: “Hey, La-Z-Boy, why not run ads that say, ‘You know who’s lazy? Mexicans.'”
Watch the entire segment below:
The Colbert Report
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This Chart Shows Why Best Buy Should Be Particularly Terrified Of ‘Showrooming’ (BBY)
Source: http://www.businessinsider.com/showroomings-consumer-electronics-best-buy-2012-6
Brick-and-mortar retailers are scared of being reduced to a “showroom” where shoppers go to try items out before going online to make the final purchase. Some feel that the showrooming panic is totally overblown, but there’s one segment of retailers that’s particularly affected.
Consumer electronics retailers are experiencing more showrooming than any other category by far.
More than 6-in-10 customers who have used showrooming bought an item online in that category, according to a slide from comScore’s “State of the Internet in Q1 2012” presentation by senior director Tiffany Walker. No other product category came anywhere close to that number.
As the biggest consumer electronics big box store out there, Best Buy needs to do something about this fast.
Acting CEO Mike Mikan said as much at his company’s recent annual meeting. “[The customer’s] needs have changed,” he said. “We, unfortunately, have not.”
Here’s the chart:
NOW SEE: The Secrets Of The Apple Store’s Success >
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There’s One Segment Of Best Buy That’s Simply Getting Destroyed
Source: http://www.businessinsider.com/best-buy-entertainment-sales-collapse-2012-3
Today Best Buy announced layoffs and store closures, as results continue to disappoint.
None of the businesses are too hot, but there’s one are that REALLY stands out as bad.
Entertainment (which is games, DVDs, etc.) is getting crushed. After falling 14% YOY last Q4, it then fell another 20% this Q4.
One bright spot is actually a very bright spot for the total economy and that’s appliances. This is a sign of more housing activity, and everyone should be happy about that.
As to the key point, anyone who has ever been into a Best Buy knows how much floor space was devoted to entertainment media, and area that seems to be on the permanent decline.
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See Also:
- CITI: Trade In Your Best Buy Stock For One Of Their Cheap Big Screen TVs
- Citi: We Checked Out The Shopping Malls, And This Is What We Saw
- Best Buy Misses Q2 Estimates
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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