self destruct

drag2share: ALERT: Your ‘Secret’ Snapchat Relationships Aren’t So Secret

source: http://feedproxy.google.com/~r/businessinsider/~3/0LUQ-S7jNRw/alert-your-secret-snapchat-relationships-arent-so-secret-2013-9

Snapchat is a smartphone app you can use to send a picture or video of yourself to a friend.

It’s big with the kids, and increasingly, the rest of us.

 

Snapchat’s key feature is that those pictures and videos will always self-destruct after, at most, 10 seconds.

This means that you can use Snapchat to send people all sorts of videos and photos you would not ordinarily send. Maybe that’s super silly photos and videos. Maybe it’s super sexy photos and videos, if that’s what you want.

But be careful!

While your photos and videos can’t be seen by anyone but the person you are sending them to, everyone you are friends with on Snapchat can, in fact, see who you are sending most of your photos and videos to.

In Snapchat parlance, any of your “friends” on Snapchat, can go to their friends list in the app, tap on your name, and see who you are “BFFs” with. “BFFs” are the people you communicate most with.

If my Snapchat friends were to do this, they’d see I chat most with some guy named Jay Yarow and my wife, Anna.

Check it out:

snapchat bffs.PNG

This is a weird feature for Snapchat to include. Maybe! it help s juice the apps “network effects.” Maybe it’s helpful for new users to see who their friends chat with, so they know who to chat with.

But can’t you imagine the feature causing problems for some teenage (and more adult) romances out there?

Also, isn’t it just weird for a communications platform to publish who its users are communicating most with? For example, as a reporter, I wouldn’t want anyone to see my most frequently dialed list.

Anyway. Heads up!


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Saturday, September 14th, 2013 news No Comments

HOW FADS START: One High School In California Is Responsible For A Mobile Craze 3.4 Million People Use

Source: http://www.businessinsider.com/how-fads-start-one-high-school-in-california-is-responsible-for-a-mobile-craze-34-million-people-use-2013-2

raise hand student

When Evan Spiegel, 22, and Bobby Murphy, 24, launched Snapchat in September 2011, they shared it with 20 friends.

Snapchat is a mobile app that lets users take and send mobile photos to others. Messages can be drawn or typed on top of the photos and the images self-destruct moments after they are viewed.

Today Snapchat has about 3.4 million users and 60 million images are swapped daily. That’s one-tenth the volume Facebook sees.

It may be a fad like DrawSomething proved to be last year. But how do you go from obscurity to mobile virality?

For Snapchat, the answer was a high school in California.

According to The New York Times, the first traffic spike the founders saw occurred a few weeks after launch. There was a flurry of activity between 8 AM and 3 PM that originated in Orange County, California.

Spiegel’s mother had told Evan’s cousin about Snapchat, and he started using it with friends as a way to pass notes in class. Users grew quickly from there.

From NYT:

Snapchat has its origins at Stanford, where Mr. Spiegel and Mr. Murphy first met as fraternity brothers. Mr. Spiegel presented a prototype of Snapchat in spring 2011 to one of his classes, but it was greeted as impractical and silly by his classmates.

…A few weeks in, they started seeing an influx of new users, paired with unusu! al spike s in activity, peaking between 8 a.m. and 3 p.m.

It turned out the activity was centered around a high school in Orange County. Mr. Spiegel’s mother had told his cousin, who was a student at the school, about the app, which then spread throughout the school.

Other high school students in Southern California picked it up, with the number of daily active users climbing from 3,000 to 30,000 in a month in early 2012. Mr. Spiegel took a leave from Stanford last June and Mr. Murphy quit his job and the pair raised a small round of financing and moved to Los Angeles to work on the application full time.

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Saturday, February 9th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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