senior vice president

drag2share: Yahoo Stretches Its Lead Over Google In Total Desktop Audience

source: http://feedproxy.google.com/~r/businessinsider/~3/OGkDb8gkSX4/yahoo-stretches-its-lead-over-google-in-total-desktop-audience-2013-9

Google’s U.S. desktop audience shrunk slightly in August, allowing Yahoo to stretch its lead as the largest desktop site, with more than 196 million monthly active users. 

Although Yahoo’s desktop audience has remained flat since July, other top Web properties such as Google, Microsoft, Facebook, and AOL have all seen a decline on desktop.

Facebook’s has seen one of the largest declines — 10% fewer monthly active users in August 2013 compared to one year ago. 

(Of course desktop audience leaves out the large gains on mobile many of these properties have made.)

So what’s driving Yahoo’s audience growth? 

We don’t credit Yahoo’s resurgence to any single event or acquisition, but rather its overall strategy.  but rather its overall strategy. Marissa Mayer is an accomplished product manager. She helped build some of Google’s most-used products, such as Search and Maps. And now, at the helm of Yahoo she has helped redesign Yahoo’s Weather, News, and My Yahoo. 

“When you look at the products that Yahoo has redesigned recently, you see a trend: they all involve the daily habits of users,” Lisa Giacosa, senior vice president and global director at Starcom MediaVest Group, told us over the phone. “I think Marissa is really smart and she understands people and how Web products touch on certain emotions.” 

In an interview with Charlie Rose earl! ier this week, Mayer said Yahoo’s new strategy is to focus on mobile, personalization, and partnerships. That strategy appears to be hitting a chord with users. 

Earlier this month, Mayer said Yahoo now has 800 million users worldwide (not including Tumblr traffic), a 20% increase since she was hired as CEO 15 months prior. For comparison, Facebook had 1.15 billion users worldwide as of July

Download the chart and data in Excel. 

bii top web properties august


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Thursday, September 26th, 2013 news No Comments

drag2share: How One Financial Advisor Landed A $70 Million Account Through LinkedIn

source: http://feedproxy.google.com/~r/businessinsider/~3/UKpAmJK30iA/financial-advisor-insights-september-3-2013-9

linkedin

FA Insights is a daily newsletter from Business Insider that delivers the top news and commentary for financial advisors.

A Morgan Stanley Advisor Lands A $70 Million Account Through LinkedIn (Think Advisor)

A financial advisor, Mitchell Rock, who heads the Rock Group at Morgan Stanley, got a $70 million account by reconnecting with someone on LinkedIn. From Think Advisor: “A Morgan Stanley senior vice president, Rock, previously with UBS and Oppenheimer & Co., had been on LinkedIn about seven months, when one night he spotted the profile of a man with whom he’d had business dealings 12 years before. The two had lost touch. Rock promptly shot him an e-mail, updating him on his current focus and directing him to his website, featuring The Rock Group brochure.

“‘Oh, my God! I have a friend in North Carolina who’s looking to work with a New York investment team just like yours,’ Rock recalls the man telling him. The friend had sold his company about six months earlier and wanted a New York money manager to invest the $70 million in proceeds. …An introduction was made, and thee weeks later, ‘we had a very large account,’ Rock says.”

Of course, Rock doesn’t think social media should replace other forms of marketing. He does however think they should be used in conjunction with one another.


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Tuesday, September 3rd, 2013 news No Comments

How B2Bs Are Working Social for Leads

source: http://www.emarketer.com/Article/How-B2Bs-Working-Social-Leads/1010162

B2B marketers know intuitively and anecdotally that social media brings them good leads. But when it comes to proving that social marketing shortens the sales cycle and delivers revenue, things get hazy; a proven formula for exactly how social helps close a sale is still elusive.

Nevertheless, marketers are so enthusiastic about social marketing’s effect on top-of-funnel engagement that they say social is here to stay. It has become a core element of their lead generation efforts. And they have hammered out a number of best practices that are worth sharing and emulating.

“Social media marketing is no longer a nice to have—it’s a must have,” said Mark Yolton, senior vice president of digital, social and communities at business software and services purveyor SAP. “Our customers expect it. Our competitors are all doing it. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”

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Monday, August 26th, 2013 news No Comments

Even Walmart Is Snapping Up Social Media Companies (WMT)

Source: http://www.businessinsider.com/even-walmart-is-snapping-up-social-media-companies-2012-1


Walmart shoppers

Walmart wants to transform itself into a social media retail mega player and it’s backing that desire by investing millions of dollars into its young, little-known development lab, @WalmartLabs.

Born in April with the $300 million purchase of Kosmix, @WalmartLabs today announced  its fourth acquisition, a mobile app company called Small Society known for writing apps for clients like the Democratic National Committee and Starbucks.

@WalmartLabs had previously bought mobile point-of-sale app maker Grapple. It also snapped up location-aware mobile ad company OneRiot.

The co-founders of Kosmix, Venky Harinarayan and Anand Rajaraman, are the leaders of Walmart Labs. Each has been granted the title of senior vice president of Walmart Global eCommerce and head of @WalmartLabs.

Their goal is to have Walmart create the next great shopping experience by melding physical stores with online search and social media input.

“We are at an inflection point in the development of ecommerce. The first generation of ecommerce was about bringing the store to the web. The next generation will be about building integrated experiences that leverage the store, the web, and mobile, with social identity being the glue that binds the experience,” said Anand Rajaraman in a blog post when @WalmarLabs was launched.

Using what it calls its “Social Genome” applications, it scans Twitter and other social sites to seek out and analyze consumer trends. The team is also writing mobile apps for shoppers. 

What’s interesting is that Walmart would rather build its own than use some of the many social media tools for retailers already on the market, even from big IT companies like Oracle and IBM.

So far the group has launched a classic iPhone and iPad shopping app and one called ShopCat for Facebook users. ShopCat scans Facebook friends’ profiles to recommend gifts for them from Walmart, RedEnvelope, Barnes & Noble, and ThinkGeek.

But the team clearly has bigger plans for changing the way everyday people shop for everyday items. And it looks like @WalmartLabs has only just begun: it’s got a career section 25 jobs long.

Please follow SAI on Twitter and Facebook.

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Wednesday, January 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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