sense

This Amazing Chart Shows What Happens When A Tumblr Post Goes Viral

Source: http://www.businessinsider.com/this-amazing-chart-shows-what-happens-when-a-tumblr-post-goes-viral-2012-10

Union Metrics and Tumblr announced today they are cooperating on the “first full-fidelity” Tumblr analytics platform for marketers.

The dashboard allows brands who use Tumblr blogs to make sense of the 75 million blogs and 32 billion posts currently on the network.

To illustrate what it can do, Union Metrics sent over this graphic of the way it can chart what happens to a Tumblr post once its starts being reblogged by followers. Although users could always see this information underneath each of their own individual posts, analyzing it was inconvenient.

Here’s what a viral campaign post for President Obama looks like once it takes off inside Tumblr:

Tumblr Obama

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Thursday, October 4th, 2012 news No Comments

Netflix Reportedly Talking to Cable Companies About a Package Deal

Source: http://gizmodo.com/5891082/netflix-is-actually-taking-to-cable-companies-about-joining-forces

Netflix Reportedly Talking to Cable Companies About a Package DealLast week, Netflix CEO Reed Hastings spoke vaguely of wanting Netflix to be part of your cable package. Now Reuters cites unnamed sources saying Hastings might actually be negotiating that deal under our noses.

Netflix joining forces with the very cable companies is a weird notion, but ultimately makes sense. Studios, networks, and even the cable companies have proven very hostile towards supplying consumers, and even the streaming video services, with a wide selection of on-demand content. And if they’re going to lose directly as a result of a lack of good movies, they might as well make it back through the cable companies as an added-value type of service. [Reuters via Techmeme]

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Wednesday, March 7th, 2012 news No Comments

The Popularity Of Linsanity Has Surpassed Tebowmania

Source: http://www.businessinsider.com/sports-chart-linsanity-has-surpassed-tebowmania-2012-2

If you want to get a sense of how popular Jeremy Lin has become in just a few days, check out this chart that measures the popularity of search terms on the internet.

In the last few days, Lin has surpassed even Tim Tebow in terms of internet popularity. And while it is the off-season for Tebow, consider that he made all the media rounds last week at the Super Bowl. And also notice that as Lin’s popularity is growing, Tebow’s numbers also peaked momentarily. This is likely due to comparisons between the two underdog athletes

Jeremy Lin versus Tim Tebow

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Friday, February 10th, 2012 news No Comments

Groupon Buys eCommerce Data Targeting Startup (And Angelpad Alumnus) Adku

Source: http://techcrunch.com/2012/02/06/groupon-buys-ecommerce-data-targeting-startup-adku/

Screen Shot 2012-02-06 at 1.22.09 PM

I love the smell of acquisitions in the morning! We’ve just heard that Groupon has acquired Adku, a stealth startup that uses big data in order to personalize the online shopping experience for people visiting eCommerce sites like eBay, Amazon and Zappos.

The company built their personalized targeting technology in three months, and have basically been in stealth since they launched at the Angelpad Demo day a year and a half ago. Adku is backed by Greylock Partners, Battery Ventures and True Ventures in addition to being an Angelpad startup.

Although CEO Ajit Varma and several members of the six person team are former Googlers, from what I’m hearing this wasn’t a talent acquisition or acqhire but a team + technology play  – with a price beyond $10 million. Varma would not disclose what the team will be working on when they get to Groupon.

While it’s not clear what the technology will be applied to, the acquisition makes sense on a lot of levels, especially because a personalized experience is where most of eCommerce is headed. Greylock VC David Thacker now runs product for Groupon, so that couldn’t have  hurt either.

Wrote Varma in a blog post, “We started talking to Groupon to bring our technology to more customers and quickly realized that we wanted to be a deeper part of a company that people love and is empowering merchants and customers in a way that’s never been done before.”

Stay tuned!

OK @adku (three former Google engineers) is a company that Techcrunch will slobber over. Dynamic content. Interesting company.—
Robert Scoble (@Scobleizer) November 11, 2010


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Monday, February 6th, 2012 news No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Monday, February 6th, 2012 news No Comments

Source: http://gizmodo.com/5880483/its-illegal-to-talk-about-the-super-bowl

Ever have the joy of describing the winning touchdown of the big game to that one friend who missed out on the broadcast? According to the NFL, such descriptions are a violation of copyright. Listen closely right before the commercials and you will find yourself being told that not only are unauthorized reproductions a no-no, but so are “…descriptions and accounts of the game.” What?? Apparently talking about something is akin to stealing it in the eyes of some broadcasters. Fortunately, according to the folks at publicdomainsherpa.com, media owners exaggerate copyright claims all the time, and alas, “facts aren’t copyrightable.” The gods of common sense prevail.

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Monday, January 30th, 2012 Uncategorized No Comments

VB+P Graphs

Source: http://www.mediabistro.com/agencyspy/vbp-graphs-super-bowl-and-the-digital-water-cooler_b28619

Super Bowl: The only day in America where TV viewers actually want to watch commercials. This year’s NFL championship, pitting the New York Giants against the New England Patriots, is in a sense a “rematch” of the 2008 edition of the big game. Due to this unfortunate match-up (blame Billy Cundiff and Kyle Williams for their failures), it’s possible that TV ratings could actually be lower than last year’s game. This would clearly be a total bummer for advertisers who spent $3.5 million for a 30-second spot. But, on the bright side, maybe people will be talking more about the ads than the actual game at the water cooler the next day, right?

Of course, the veritable “water cooler” has evolved in the digital age. The folks at Venables Bell & Partners have decided to provide a handy infographic that maps the who, where and how of post-game advertising conversation. Out of the bevy of stats they’ve given us, a few stand out. For example, “Almost one in five (19%) Americans searched for ads before the game in 2011, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of popular video sharing site YouTube, brand sites, and media sources as the lead destination to find ads.” In other words, Facebook is becoming a more popular video search engine than YouTube, a fact than is no doubt pissing off the powers that be at Google.

Also, “Americans are almost as likely to ‘like’ a brand on Facebook that advertises during the Super Bowl (20%) as they are to ‘like’ a team (29%), with 23% of young adults likely to ‘like’ a brand.” Not a bad way to measure social media ROI compared to TV ROI, is it? Well, at least it’s somewhat “believable.” Check out a full-size image after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

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Friday, January 27th, 2012 news No Comments

Layoffs Underway At Two Of New York’s Biggest Flash Sales Sites, Gilt Groupe and Lot18

Source: http://www.businessinsider.com/layoffs-gilt-groupe-lot18-2012-1


lot18

Last week BetaBeat’s Nitasha Tiku first reported impending layoffs at Gilt Groupe. We confirmed the rumor from a source who said 50-60 people would be let go in the next week or so.

Some of those cuts happened yesterday.  A source told Betabeat the experience was “super uncomfortable” and the “general atmosphere was terrifying.”

Gilt Groupe isn’t the only flash sales site that has been trimming some of its fat.  RueLaLa let go of many employees and Lot18, the one-year-old flash sales site for wine and gourmet food, also made cuts yesterday.

BetaBeat’s Adrianne Jeffries reported 15% of Lot18’s staff was let go after she spoke with co-founder Philip James. That comes out to about 14 people.

James called the layoffs “a natural part of the way a business grows and evolves.” James, like Gilt Groupe’s Kevin Ryan, indicated the layoffs were happening in places where the site was over-staffed, but said hiring would continue.  “We’re hiring heavily in areas that do make sense for us,” James told BetaBeat.

For Gilt Groupe, the layoffs seem to be a part of the plan to get to cash-flow break-even by Q2.  Best of luck to everyone at the companies.

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Sunday, January 22nd, 2012 news No Comments

Um, Google’s “Search, Plus Your World” Sucks So Far

Google’s “Search, Plus Your World” launched with some fanfare and with jilted partner, Twitter, crying foul.  But the real proof is in the “pudding” and so far, from my own taste testing, the “puddin’s not all that good.” In fact, it’s downright spoiled.

In theory, returning results based on my own activities, photos, shares, etc. plus the social sharing activities of my circles of friends seems to make sense. After all, my friends should share similar interests, etc. However, in reality, this appears to be far from the truth.

Either my friends all suck at what they are sharing OR what I search for has very little to do with (or very little overlap with) what I and my friends are sharing. And I think the latter is more likely the case, because my friends are all awesome and I usually find what they share to be super informative and I always learn something new from them and the insightful curation they do.

So what is wrong with Google’s new personalized search, flavored with +1? And will it ever get better with time and more usage?

My current hypothesis is NO .. it won’t get better with time.  Here are a few reasons why I think so:

– what I search for (what I need at this moment) is not necessarily what I share (what I think my followers would be interested in)

– news items and other cool information that is shared are things I “discover” through the curation of my circles of friends and I like to browse these things to learn; this contrasts with things that I search for at any moment in time, which could include things that I need now, gifts for other people, research for clients in other industries that I am not in. What this means is that those search terms and the sites that I visit don’t necessarily have any bearing on any future searches and what I am interested in.

– finally, among all my friends, I would probably only ask 1 or 2 of them for restaurant recommendations (in New York) because they live here and are known for their expertise in food; I would ask different friends for advice on digital cameras (@designerguy), keyword research platforms (@glenngabe), ad networks (@jonathanmendez), etc. you get the idea. So canvassing my entire social graph for keyword based ways to personalize search results is actually making the results worse (see examples below).

Search ( photos )

[Redacted] – I don’t need to see my own photos from my own Picasa, which I already know is there.

Search  ( italian restaurants in New York  – no quotes )

 

 

Search ( spend polarization – no quotes )

spend polarization search results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Wednesday, January 11th, 2012 SEM, SEO, social networks No Comments

Verizon posts Galaxy Nexus simulator, doesn’t cap your virtual data

Source: http://www.engadget.com/2011/12/14/verizon-posts-galaxy-nexus-simulator-doesnt-cap-your-virtual-d/

Want to be an Ice Cream Sandwich champ before you even have a Galaxy Nexus in hand? Big Red’s just opened the e-freezer, launching its Samsung Galaxy Nexus support simulator, complete with programed hands-on tutorials for navigating menus, launching apps, taking beautiful food pictures with creamy bokeh and browsing various single-page Verizon sites. The tutorial isn’t a full sim in the traditional sense — it’s merely a microsite with static pages and limited animations — but it’s the closest many of us will get to playing with the real thing; until tomorrow, at least. Clear your schedule for the next five minutes, and hit up the source link for the smoothest smartphone experience you’re likely to ever have.

[Thanks, Zedster]

Verizon posts Galaxy Nexus simulator, doesn’t cap your virtual data originally appeared on Engadget on Wed, 14 Dec 2011 15:44:00 EDT. Please see our terms for use of feeds.

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Wednesday, December 14th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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