go-Digital Blog on Digital Marketing

This Amazing Chart Shows What Happens When A Tumblr Post Goes Viral

Source: http://www.businessinsider.com/this-amazing-chart-shows-what-happens-when-a-tumblr-post-goes-viral-2012-10

Union Metrics and Tumblr announced today they are cooperating on the “first full-fidelity” Tumblr analytics platform for marketers.

The dashboard allows brands who use Tumblr blogs to make sense of the 75 million blogs and 32 billion posts currently on the network.

To illustrate what it can do, Union Metrics sent over this graphic of the way it can chart what happens to a Tumblr post once its starts being reblogged by followers. Although users could always see this information underneath each of their own individual posts, analyzing it was inconvenient.

Here’s what a viral campaign post for President Obama looks like once it takes off inside Tumblr:

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There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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See Also:

• VOTE HERE: For The Best And Worst Super Bowl Ads
• SUPER BOWL ADS LIVE BLOG: Instant Reaction From Our Man With The Nachos!
• Here Are All Of This Year’s Super Bowl Ads

Ever have the joy of describing the winning touchdown of the big game to that one friend who missed out on the broadcast? According to the NFL, such descriptions are a violation of copyright. Listen closely right before the commercials and you will find yourself being told that not only are unauthorized reproductions a no-no, but so are “…descriptions and accounts of the game.” What?? Apparently talking about something is akin to stealing it in the eyes of some broadcasters. Fortunately, according to the folks at publicdomainsherpa.com, media owners exaggerate copyright claims all the time, and alas, “facts aren’t copyrightable.” The gods of common sense prevail.

Tags: big game, broadcast, broadcasters, com, commercials, common sense, copyright, friend, game, Joy, NFL, no-no, publicdomainsherpa, right, sense, something, super bowl, time, Touchdown, unauthorized reproductions, violation, winning