September

US Tablet Owner Demographics as of September 2013

source: http://www.marketingcharts.com/wp/online/us-tablet-owner-demographics-as-of-september-2013-37557/

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Pew says that its latest survey contained enough English-speaking Asian-American respondents to allow them to be included as a separate, statistically-significant sample. And the results are certainly interesting: 50% of Asian-Americans aged 16 and over reported owning a tablet, far above the corresponding rates for Hispanics (37%), whites (35%), and blacks (29%).

Given that this latest survey looked at Americans aged 16 and up, rather than the prior survey’s 18+ range, it also contains some data concerning smartphone ownership among 16-17-year-olds. This group also claims high rates of tablet ownership: at 46% penetration, it’s above all other age groups in the study, with the 30-49 demo next (44%), followed by the 18-29 (37%), 50-64 (31%) and 65+ (18%) groups.

Unsurprisingly given the earlier research, there remains a large disparity in tablet ownership when sorting by education attainment and household income. Looking first at education, the survey reveals that 21% of respondents with no high school diploma own a tablet, with that figure rising all the way to 49% among those with a college degree. As for household income (HHI) level, adoption is at 22% for those with less than $30,000 per year, climbing to 65% among those with H! HI of at ! least $150k.

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Tuesday, October 22nd, 2013 news No Comments

This is why Google’s profit margins are going down

They sent me a 4-fold mailer to tell me that I got 167 visitors from my Adwords campaign in September and suggestions for how to make improvements.

Inline image 1

 

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Monday, November 5th, 2012 news No Comments

Source: http://gizmodo.com/5887555/google-street-view-is-coming-to-the-great-barrier-reef

Google Street View Is Coming to the Great Barrier Reef Australia’s Great Barrier Reef is the largest natural coral formation on Earth and you’ll soon be able to see it in all its glory—from your desk.

The Catlin Seaview Survey, a collaboration between Google, the University of Queensland, and the Caitlin Group, will perform a diagnostic on the reef system’s health via a panoramic underwater photographic and video survey. The program has already taken some preliminary surveys, though the group plans to undertake the projects main component—three surveys begin at 20 points around the reef—in September.

Images will be captured by a 360-degree camera (actually four conveniently positioned fish-eye lens SLR’s) affixed to the front end of an Diver Propulsion Vehicle (DPV) for shallow surveys, and robotic subs for surveys between 30 and 100 meters. The group hopes to also study how and if the migratory behavior of tiger sharks, green turtles and manta rays has been affected by global warming.

Starting today Internet users should be able to access these images via Google Street View and will also be able to watch video of each study section on YouTube. [University of Queensland via New Scientist]

Image: Caitlin Seaview Survey

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Thursday, February 23rd, 2012 Uncategorized No Comments

Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next?

Source: http://www.engadget.com/2012/02/21/samsung-blockbuster-video-streaming-deal/

We know Samsung’s been ramping up its home entertainment arsenal. Now, recent intel acquired by the folks at SmartHouse suggests that the Korean outfit’s about to dive into deeper waters, after reportedly striking a deal in Australia. The pact, that’s yet to become official, would give the manufacturer access to the plethora of films available from your favorite blue-and-yellow video store, which could then be streamed to your beloved Galaxy handset or Tab, as well as Sammy-branded Smart TVs, Blu-ray players and laptops. Furthermore, the report claims Samsung’s got a friendly billing system in the works that’d allow easy access to the content on your devices. It’s expected to hit US and Euro shores “as early as September.” Until then you’ll have to stick with the good ol’ Redbox kiosks.

Samsung / Blockbuster reportedly sign streaming deal in Oz, US and Europe next? originally appeared on Engadget on Tue, 21 Feb 2012 18:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, February 21st, 2012 news No Comments

NYC opening its first public high school dedicated to software engineering

Source: http://www.engadget.com/2012/01/17/nyc-opening-its-first-pubic-high-school-dedicated-to-software-en/

NYC Department of Education

There are plenty of specialized public high schools in New York City and in September of 2012 that roster of educational institutions will grow by one more when the Academy for Software Engineering opens its doors. The school will greet its first class of incoming freshman at the beginning of the next school year and become the first NYC public school dedicated to pumping out programers. Beyond filling our desperate need for more engineers the school will be special in several respects. For one, it will be a “limited, unscreened” institution, which means grades and attendance records are not considered for admission — only interest. Secondly, this isn’t a vocational school that simply teaches kids to live and breathe in C++ and JavaScript. While the focus will be on software engineering, it will be accompanied by traditional college preparation academic classes. Check out the source and more coverage links for a few more details.

NYC opening its first public high school dedicated to software engineering originally appeared on Engadget on Tue, 17 Jan 2012 04:44:00 EDT. Please see our terms for use of feeds.

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Tuesday, January 17th, 2012 news No Comments

Facebook Will Have One Billion Users By September

Source: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1

Find out more out the future of disruptive technology and companies like Facebook, Google, Zynga, Disney, NBC and more at IGNITION West!

Facebook says it has 800 million active users. 

Building a chart based on previous user number announcements, iCrossings says Facebook will probably reach 1 billion users sometime in August 2012.

In the past, “active” has meant that these people log in once a month. What’s truly stunning is that Facebook says more than 50% of its users log in every day.

chart of the day, active facebook users, jan 12 2012

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Thursday, January 12th, 2012 news No Comments

Will Groupon Thrive Or Tank In Q4? This Chart Holds The Key (GRPN)

Source: http://www.businessinsider.com/this-chart-tells-you-whether-groupon-will-thrive-or-tank-in-q4-2011-12


groupon girl

Groupon’s Q4 2011 couldn’t be more crucial: Will it see the revenue bump it needs from holiday shoppers to justify its business model? Or will sales collapse following CEO Andrew Mason’s promised pullback on marketing and customer acquisition spending?

The Wall Street Journal reports that gross billings at the company rose just 1.5 percent from September to October, and not 22 percent as previously estimated.

Has the company reached a plateau before falling of a cliff? Or is it merely taking a pre-Thanksgiving breather before continuing its climb up the Christmas sales ladder?

The company could go either way. Until recently, the company has been dependent on a cash float (and the money it raised in its IPO, of course) to stay in business. Groupon generally makes a loss each quarter. It funds its operations by taking revenues from customers’ credit cards immediately and then delaying for 30 days or so the share of those sales it owes to the merchants who made the offers. As long as there is a greater amount of new money coming in than old money owed, Groupon continues to function.

But what happens if Groupon enters a period in which its revenues decline? At most companies that isn’t too problematic — management can cut expenses to remain profitable. But at Groupon the company’s marketing and customer acquisition expenses are closely related to its revenues. It is not at all clear whether Groupon’s revenues will continue to rise if Mason cuts costs. ! Here’s a chart showing Groupon’s net revenues plotted against its total operating expenses:

groupon

As you can see, in Q3 Mason pulled back on expenses (the green line) in hopes of seeing a profit, but revenue growth (the red line) began to lose steam. The WSJ report suggests it hasn’t regained momentum since, but the October sales period doesn’t include the Christmas run-up.

In Q4, this chart is all you will need to understand whether Groupon can mature into a business that isn’t funded by stock sales. If Mason can get the red line above the green line, or if he can keep the red line moving upward, then he should be congratulated.

If he cannot, then the company — and its investors — will need to do some serious thinking about whether their daily deal business model is viable or not.

SEE ALSO: Groupon Allegedly Hacked Merchant’s Email To Alter Contract

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Monday, December 12th, 2011 news No Comments

This Bakery Had To Make 102,000 Cupcakes Because Of A Groupon Deal And Lost A Ton Of Money

Source: http://www.businessinsider.com/london-baker-makes-102000-cupcakes-groupon-deal-2011-11


need a cake bakery

A London bakery recently experienced the worst-case scenario of offering a Groupon for a small business, and it cost the owner thousands (via NBC Chicago).

Need a Cake bakery owner Rachel Brown decided to put up a 75% discount on a dozen cupcakes on the site, which dropped the price down to $10 from $40.

Apparently, people really love getting cupcakes cheap, because she was rushed by throngs of customers in a cupcake frenzy. 8,500 people signed up, and her crew of eight had to make 102,000 cupcakes to meet the orders.

Brown lost $3 per batch because she had to hire 25 extra workers to help, and she ended up losing $20,000 because of it, which a ton for a small biz. It wiped out her profits for the year, reports the Daily Mail.

“Without doubt, it was my worst ever business decision,” she told the BBC. “We had thousands of orders pouring in that really we hadn’t expected to have. A much larger company would have difficulty coping.”

This is just the latest in Groupon small business horror stories. A story popped up in September about a Portland cafe losing $8,000 because of a Groupon, which prompted a personal letter from founder and CEO Andrew Mason.

It brings up the always-present question about the daily deals site: does Groupon suck for small businesses?

Well, it looks like most small businesses think so. An overwhelming majority of 70% hate Groupon, if the latest survey from iContact is to be believed.

As for Brown and her bakery, the experience may have cost her 20 grand, but what about all the exposure she’s getting for her store? Great, right? It doesn’t hurt, but it probably wasn’t worth the cost.

Small businesses like this bakery thrive on relationships with their local customers, not crowds of outsiders coming in to snatch up a free lunch.

Getting new customers is great, but in this case, the bakery rewarded the wrong customers. Those 8,500 people that rushed for the Groupon probably won’t be coming back to pay for the same cupcakes at quadruple the price.

Only those the store has nurtured relationships with for a long time (in Brown’s case, 25 years), should be the ones rewarded. They’re the ones that keep coming back for more.

NOW SEE: The 10 Largest Family Businesses In The US >

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Tuesday, November 22nd, 2011 news No Comments

Why Does Amazon Need Its Own Voice Recognition Company? [Amazon]

Source: http://gizmodo.com/5857972/why-does-amazon-need-a-voice-recognition-company

Why Does Amazon Need Its Own Voice Recognition Company?Amazon has, apparently, ponied up for a speech recognition company called Yap, the Atlantic reports.

Yap was an iPhone and Android app voicemail transcription service that would turn your audio voicemails into text, somewhat similar to Google Voice. It had generally positive reviews. It was purchased by a mysterious suitor in September, which CLT Blog traced back to Amazon’s address. On October 20, it shut down.

The question, of course, is what will Amazon do with it. Is this headed to mobile? Is it a Siri competitor? Android, the OS underpinning the Kindle Fire, already has voice control. And of course the Kindle Fire doesn’t have a microphone. Is it planning to use it on the Web as well as (or instead of) mobile? Could it be bringing voice recognition to its product search?

Whatever the plans are, it’s unlikely to simply let it die on the vine.

[CLTBlog via The Atlantic]


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Wednesday, November 9th, 2011 news No Comments

Here’s What Groupon Insiders REALLY Think Of LivingSocial (GRPN)

Source: http://www.businessinsider.com/heres-what-groupon-insiders-really-think-of-livingsocial-2011-11


LivingSocial is a very close competitor to Groupon.

Unaiz Kabani, the data whiz at Daily deals aggregator Yipit, tells us that Groupon’s market share dropped to 54% in September, down from 57% in August. Meanwhile LivingSocial was up to 22% from 19% in August.

Despite this heated race, Groupon barely mentioned LivingSocial in its IPO roadshow. Can you even spot it on this slide from the presentation?

GRPN IPO

Ridiculous, right?

But what do Groupon execs really think of LivingSocial? While we were talking to sources for our story INSIDE GROUPON, we got a pretty clear picture.

Highlights:

  • “LivingSocial was discussed in every management meeting.  It always seemed liked Groupon was winning in the markets that mattered, except in D.C., which is LivingSocial’s home base.”
  • “I would say LivingSocial was the main driver behind the huge marketing expenses because the idea was always, lets have more subscribers and thus more sales, then them.”
  • “Internally, the company rhetoric to employees was we’re way better, way cooler. [It was] a pep rally approach – they’re the rival the team can beat. At the management level, I would say they were taken seriously.”
  • “LivingSocial had the biggest influence when they would do something before Groupon.  They launched their instant deals before Groupon Now got launched and that was kind of a blow.  They did their escapes before we had a travel channel and that was a blow also. “
  • “The perception was that they launched an inferior product so ours was better. Just as a consumer, their mobile platform is far inferior.”
  • “Having that first mover advantage was huge.  It just always seemed like Groupon maybe had deeper pockets and could take advantage of the scale they thought they needed, then LivingSocial could.”
  • “They think they’re a lot smarter than LivingSocial.  Andrew thinks about LivingSocial all night and all day.  He totally obsesses about them.”
  • The Whole Foods thing drove him crazy. Groupon was bidding on that too, and basically LivingSocial went in and fully subsidized the deal and said “we’ll pay the whole thing, we just want Whole Foods on our roster.’ And you saw the number, the LivingSocial thing really worked for them, it really lifted their top line.”
  • “They’re a great company, a great fast follower. I don’t know what they’re worth – maybe $3 billion to $6 billion dollars – which is amazing [since it] didn’t exist 3 years ago.”
  • “There’s scale advantage that they don’t have; they don’t have a global presence. “
  • “I think they get gobbled up by one of the big four – Apple, Amazon, Google, and Facebook. Or maybe they even get acquired by Groupon.”
  • “[If] Groupon is worth $15 billion or $16 billion then maybe LivingSocial is worth 4 or 5.”

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Tuesday, November 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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