sequential
This Horrific Media Spend Data Says There WILL Be A Global Recession In 2013 (OMC, IPG, WPPGY, HAVFP, AGSL, MDCA, PUB)
Source: http://www.businessinsider.com/advertising-and-media-numbers-say-recession-in-2013-2012-10
The four largest ad agency companies have all reported their Q3 numbers, and all of them agreed on one thing: The economics of media spending and the macro-economic picture generally don’t look good
The pattern is ominous: Revenue growth at Interpublic Group just went negative for the first time since the last recession. All the other companies are trending down. GDP growth is anemic — and that number isn’t the government’s final estimate. The final number may be worse.
This chart plots “organic” (like for like, year-on-year) revenue growth at the four largest ad agency holding companies and compares it to sequential growth in U.S. GDP.
Those companies are WPP Group (which owns Ogilvy, Y&R and JWT, among others), Omnicom (BBDO, DDB and TBWA), Interpublic Group (DraftFCB, McCann and Deutsch) and Publicis Groupe (Saatchi & Saatchi, Leo Burnett and Digitas).
We believe it is interesting because advertising revenues are a good proxy for economic growth globally. They represent a broad range of companies with revenues that come from both the U.S. and foreign countries, and companies signal their optimism via their willingness to spend on ads.
The obvious caveat: The sequential vs. y-o-y numbers are apples vs. oranges.
So is this anecdotal trend real, or a mi! rage? Le t’s examine the evidence.
This is Interpublic’s ‘Powerpoint From Hell.’ We’re basically right back at 2008, according to IPG’s numbers.
It doesn’t matter where you look at IPG, everything is trending negative.
Publicis Groupe’s Q3 earnings contained these grim surprises: It expected 6.6% growth in September but got -1.6% instead. Its clients appear to be frozen in the headlights. (Red emphases added.)
iPhone grew to 34 percent US share in a pre-iPhone 5 world, Android still on top at 52 percent
Source: http://www.engadget.com/2012/10/02/comscore-iphone-moved-up-to-34-percent-us-share-in-august/
Apple is all too used to the rumor cycle affecting its sales: the company just saw a dip in sequential iPhone shipments this spring as customers waited for what would ultimately become the iPhone 5. If you believe ComScore’s US smartphone market share estimates, though, Apple wasn’t the worse for wear this August. While the iPhone was in the doldrums this spring, it jumped almost a whole point versus an already positive July to hit 34.3 percent; we’re wondering if last-minute discounts played a part in keeping iPhone 4S sales healthy. Google didn’t have much to fear and saw Android climb to 52.6 percent, even if its ascent wasn’t as rapid as that of its Bay Area neighbor. RIM took the brunt of the losses and dipped to just 83 percent of the market in what’s increasingly a two-horse race, although Microsoft’s Windows Phone held its ground at 3.6 percent.
The wider US cellphone market tells a familiar story, with Samsung on top. There’s signs that the narrative is very close to changing, however: LG and Apple are now close enough, at one point’s difference, that Apple could seize second place by the time we see ComScore’s figures for September. Before interpreting Apple’s performance as some sign of a wider reversa! l of for tune, just remember that most of its challenges are on the world stage. There’s no guarantee that the Android-focused markets beyond American borders have been as receptive to iPhone price drops and updates.
Filed under: Cellphones, Mobile
ComScore: iPhone grew to 34 percent US share in a pre-iPhone 5 world, Android still on top at 52 percent originally appeared on Engadget on Tue, 02 Oct 2012 12:59:00 EDT. Please see our terms for use of feeds.
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More Proof That Apple Is Crushing Android In The Platform War (AAPL, GOOG)
Source: http://www.businessinsider.com/apple-beating-android-in-platform-race-2012-6
Here’s more proof that Android, despite having a huge lead in marketshare, is still losing the platform war to Apple.
As you can see in this chart, 69 percent of new apps started by developers in the first quarter of the year were for iOS, as opposed to 31 percent for Android. The data comes from Flurry, which is a mobile analytics company working with thousands of developers.
What this means is that for every 10 new apps started by a developer, seven are for the iPhone, and just three are for Android.
What is the “platform war”? It’s a battle to get the best software from the best developers on your platform.
As we explained earlier this week, marketshare only matters if it means developers are focused on your platform first. If developers choose Android first, then Apple has a big problem. It misses out on the best software. If it misses out on the best software, consumers are more likely to choose Android.
For whatever reason, despite Android’s huge lead in marketshare, developers still choose Apple’s iOS first. Until this changes, Apple’s smaller share of the market is not a big problem.
Android defenders might look at this chart and note its share of the new project starts are growing on a sequential basis. However, Flurry says, “While Google made some gains in Q1 2012, edging up over the 30 percent mark for the first time in a year, this is largely due to seasonality, as Apple sees a spike in developer support leading up to the holiday season.”
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Groupon’s Growth Bounces Back (GRPN)
Source: http://www.businessinsider.com/chart-of-the-day-groupons-growth-bounces-back-2012-2
Groupon’s sequential growth had been screeching to a halt, but the company managed to bounce back a little in the fourth quarter. That’s good news. Even better news, which is not shown here, the company turned an operating profit.
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See Also:
How NOT to design a web page
a great technique to use to see if your website design is too cluttered or busy is to shrink it down to a thumbnail (like below). You will quickly see that your eye is trying to find something to focus on in each case. If you can’t find the thing to focus on, then you need to go back and simplify the design. Only in rare and specific circumstances should your site deliberately have multiple points of focus. Even then, there should be a sequential order to what the user is led to see.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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