series

The Massive Growth Of Facebook Ads Got This Startup $7 Million In Funding

Source: http://www.businessinsider.com/triggit-gets-74-million-in-series-b-funding-2012-11

zach coelius triggit

Triggit, the so-called “demand-side platform” that buys ads in real-time bidding exchanges for about 200 clients, won $7.4 million in series B funding from Spark Capital and Foundry Group, the company said.

The new investment came after explosive growth in the business Triggit is placing inside FBX, Facebook’s RTB ad exchange.

FBX works by allowing outside advertisers to drop tracking “cookies” on users’ web browsers. When those users sign into Facebook, the cookies triggers ads promoting those advertisers. Triggit’s clients include Hilton, Kmart and Lowes.

Spark Capital founder Santo Politi said Triggit is “on track to become very profitable.”

CEO Zach Coelius told us his company handled about 200 clients internationally, all of which spend upwards of about $10,000 a month on RTB ads. The company has grown from about a dozen staff at the beginning of the year to 32 employees today.

Triggit place ads in all the major RTB exchanges, but FBX is driving the growth, Coelius says: “We’ve seen 300 percent topline revenue growth[from Facebook ads] since FBX launched in June.”

SEE ALSO: ANALYST: Facebook Is Generating $1 Billion A Year From Its Ad Exchange

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Thursday, November 29th, 2012 news No Comments

Here’s What 8 Economic Cycle Theories Are Saying About The World Right Now

Source: http://www.businessinsider.com/economic-cycle-theories-2012-10

joseph schumpeter

Economic and market phenomena occur in cycles.

The basic business cycle can be loosely defined a series of economic expansions and contractions.

But how long are these cycles and how can they be applied?

We compiled eight “cycle” theories that tell us varying things about where markets and the economy are going.

Some have been around for decades, others are fairly new.

One is even based on sun spots.

The Kondratiev Cycle

Creator: Nikolai Kondratiev (1892-1938)

Duration: 50-60 years

Theory: Economic growth in capitalist countries comes in long waves and are determined by technological innovations.

What it predicts: Prices, interest rates, foreign trade, coal, pig iron production

Where we are now: The Kondtratiev cycle indicates we’re in a blank period and at least 30 years away from the next economic expansion period.

Source: Andrey V. Korotayev

The Schumpeter Cycle

Creator: Joseph Schumpeter (1883-1950)

Duration: 50-60 years

Theory: Shumpeter cycles actually revolve around periodic clusters of innovation”

What it predicts: Global economic paradigms

Where we are now: Schumpeter’s cycle says we’re on the ! downswin g from the most recent innovation cluster.

Source: Andrey V. Korotayev

The Kitchin Cycle

Creator: Joseph Kitchin (1861-1932)

Duration: 40 months

Theory: The market gets ‘flooded’ with commodities as growth accelerates. When demand declines, prices drop and the produced commodities get accumulated in inventories. But there is a delay between this and when entrepreneurs must reduce output.

What it predicts: Demand, prices, output

Where we are now: The Kitchin cycle indicates prices are in an upswing period, according toTimingSolution.com. 

Source: Andrey V. Korotayev

See the rest of the story at Business Insider

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Wednesday, October 24th, 2012 news No Comments

Lego For Girls Is A Gigantic Success Despite Huge Controversy

Source: http://www.businessinsider.com/lego-for-girls-2012-8

legos build

COPENHAGEN, Denmark (AP) — Danish toy maker Lego says a new series it created specifically for girls has proved popular despite being criticized for fueling gender stereotypes — and has made first-half profit jump 35 percent.

Net profit rose to 2 billion kroner ($336 million), from 1.48 billion kroner the same period last year. The family-owned company says sales rose 24 percent to 9.1 billion kroner.

The company, based in western Denmark, sold twice as many LEGO Friends sets as expected during the first six months of the year.

Chief Executive Joergen Vig Knudstorp said Friday that “sales (of the new sets) have been quite astonishing.”

When Lego Friends was launched earlier this year, it was met with petitions demanding to put an end to the sexualization of women and girls in media.

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Friday, August 31st, 2012 news No Comments

If You Miss Tweets Popping Up Automatically On LinkedIn, Startup IFTTT Has A 90-Second Workaround

Source: http://www.businessinsider.com/how-to-tweet-to-linkedin-2012-6

Yesterday, Twitter cut ties with LinkedIn; tweets will no longer appear on LinkedIn via status updates.

It’s part of Twitter’s effort to control tweet consumption.

If you miss your tweets popping up automatically on LinkedIn, there’s a 90-second workaround using startup IFTTT [via Monica Rogati].

IFTTT creates a series of “If. Then” statements for web applications, like glue that binds the Internet together.

If you want two applications that aren’t currently integrated to work together, like LinkedIn and Twitter, you can create a “recipe” on IFTTT that says,

“If I tweet, then it will appear in my LinkedIn status.”

You can do this by heading to IFTTT and selecting Twitter as the trigger application, and LinkedIn as the action application in your if/then statement.

In 7 quick steps, your tweets will reappear on LinkedIn.

ifttt

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Saturday, June 30th, 2012 news No Comments

Infinity Blade on iOS more profitable by the pound than any other game we’ve made

Source: http://www.engadget.com/2012/06/27/epic-games-infinity-blade-on-ios-more-profitable-by-the-pound/

Infinity Blade 1 on iPad

Traditional console makers have often sworn up and down that mobile doesn’t make money for game development. That might still be true for some developers, but you’ll get a very different answer if you ask Epic Games. Co-founders Tim Sweeney and Mark Rein have collectively described the currently iOS-only, Chair-developed Infinity Blade as the “most profitable game we’ve ever made” when considering the amount of money and time invested relative to the money coming back. Yes, that includes even the Gears of War series, which most consider Epic’s primary cash cow. Sweeney, like his long-time competitor Johh Carmack at id Software, is also taken aback by the power stuffed inside the latest generation of mobile devices — a 2012 iPad is nearer the performance of a PlayStation 3 or Xbox 360, he tells Gamasutra, and the pace is only picking up. Even more insights await in the interview with Sweeney; click below if you want a hint of what one of gaming’s pioneers has to say about where your tablets, phones and (yes) PCs are going.

Epic Games: Infinity Blade on iOS more profitable by the pound than any other game we’ve made! ori ginally appeared on Engadget on Wed, 27 Jun 2012 19:22:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGamasutra, Mark Rein (Twitter)  | Email this | Comments

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Wednesday, June 27th, 2012 news No Comments

Amazon Studios expands into TV series, looks to load up on content for streaming

Source: http://www.engadget.com/2012/05/02/amazon-studios-expands-into-tv-series-looks-to-load-up-on-conte/

Amazon Studios expands into TV series, looks to load up on content for streaming

Amazon has had a content development division for some time but today it’s announced plans to expand from just movies to developing (and distributing, via its Instant Video service) original comedy and children’s series. The new focus follows the competition like Netflix and Hulu which have both dived headlong into developing original TV show-style content that mirrors the content consumers seem to gravitate towards on streaming services. According to the press release Amazon Studios is willing to option one “promising project” per month for $10k and pay $55k to a creator if their series is selected for distribution. Submissions of 22-minute pilot scripts for comedies and 11-minute pilot scripts for children’s shows are being accepted, which Amazon will either option within 45 days or the creator can choose between pulling it back and leaving it up for community feedback. There’s more info at the site or in the press release after the break, but just remember: if we see any series picked up about dashingly handsome tech bloggers and the fast-paced lives they lead, we’re coming for our cut.

Continue reading Amazon Studios expands into TV series, looks to load up on content for streaming

Amazon Studios expands into TV series, looks to load up on content for streaming origin! ally app eared on Engadget on Wed, 02 May 2012 12:29:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceAmazon Studios, AS Hollywonk blog  | Email this | Comments

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Wednesday, May 2nd, 2012 news No Comments

Amazon Inflates Numbers To Make Its Streaming Video Library Seem Bigger Than It Really Is (AMZN)

Source: http://www.businessinsider.com/amazon-inflates-numbers-to-make-its-streaming-video-library-seem-bigger-than-it-really-is-2012-4

jeff bezos smiling

Amazon inflates the numbers about its streaming video library to make it seem larger than it actually is, reports Fast Company.

As it stands now, Amazon proudly declares that it offers “more than 17,000 movies and television shows.”

But Amazon arrived at that number by counting every episode in a television series as a “show.”

For example, 24 counts as 192 shows.

Power Rangers and all its offshoots constitute 715 shows in the streaming library, or 4.2% of the whole.

For some more accurate numbers, Fast Company says there are closer to 1,745 movies and 150 television series available through Amazon streaming service.

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Friday, April 13th, 2012 news No Comments

Mass Effect moaners kinda get their own way as people power strikes again

Source: http://www.engadget.com/2012/04/09/mass-effect-activism-kinda-wins/

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SPOILERS. Who can’t name a beloved TV series that didn’t end the way you wanted? BSG? Lost? Sapphire and Steel? Blake’s Seven? Quantum Leap? The Sopranos? All of which ended either with tear-inducing bum-notes or confusing conclusions that caused furious head scratching. Despite that, the traditional reaction is to say “Well, I didn’t enjoy that, but I respect the writer’s artistic decision.” Not so for gamers who felt short-changed by the intentionally devastating conclusion to Mass Effect 3. Fans of the game poured their outrage online, developer BioWare saying that the feedback it had received was “incredibly painful.” A fan campaign that raised $80,000 in under a fortnight for Child’s Play was enough to make the team behind the title concede defeat against the geo-political disruptor that is the internet with a cause. The company is now devoting all of its efforts to producing an “extended cut” DLC for the summer, but fans expecting a fourth ending where they can watch Commander Shepard on a sun-lounger, margarita in hand had better start complaining now — the new content will only offer more depth and an extended epilogue to those tragic scenes you’ve already witnessed. SPOILERS END

Continue reading Mass Effect moaners! kinda g et their own way as people power strikes again

Mass Effect moaners kinda get their own way as people power strikes again originally appeared on Engadget on Mon, 09 Apr 2012 08:49:00 EDT. Please see our terms for use of feeds.

Permalink BBC News  |  sourceBioware  | Email this | Comments

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Monday, April 9th, 2012 news No Comments

Can You Recognize These Products Without Branding

Source: http://gizmodo.com/5895567/can-you-recognize-these-products-even-without-their-branding/gallery/1

Can You Recognize These Products Even Without Their Branding?Some products are so ingrained into the mushy greyness of our brains that we can spot their branding on just the shape of the product alone. It’s kinda sick, isn’t it? Within half a second, you already knew that that packet above was Heinz ketchup.

Why is that? Is it because we use it everyday? No, when was the last time you used Wite-Out? It’s just funny to have this reserve of knowledge about brands and shapes and have the ability to immediately draw from that useless knowledge tank.

The stripped branding of brands series is the brainchild of Andrew Miller. His project, Brand Spirit, is to strip 100 different products of their brands (by painting them white) for 100 days, basically reducing the object to its most basic form. The idea is to see if we still see the brands without the, you know, brand. Check ’em all out here. [Brand Spirit via PSFK]

Can You Recognize These Products Even Without Their Branding?Obviously a packaged quarter (or Trojan)

Can You Recognize These Products Even Without Their Branding?Pencil thin vibrator (or Sharpie)

Can You Recognize These Products Even Without Their Branding?Bicycle grip (or Tabasco)

Can You Recognize These Products Even Without Their Branding?Har har, Wite-Out got whited out

Can You Recognize These Products Even Without Their Branding?I actually didn’t know this one and I live in New York (NYC Metro Card)

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Thursday, March 22nd, 2012 digital No Comments

Source: http://gizmodo.com/5891192/is-amazon-moving-into-original-tv

Is Amazon Moving Into Original TV?Original TV content is proving popular among the internet set right now, with Netflix, Hulu and YouTube all betting big on it. Now, it looks like Amazon might be jumping aboard the bandwagon.

What makes us say that? Two pieces of evidence. Let’s take them in turn.

First, and most importantly, Joe Lewis—a new executive with Amazon based in Los Angeles—briefly listed his title as Vice President of Original Television at Amazon yesterday. It’s since been changed to Vice-President, Production at Amazon Studios, but the original posting certainly suggests that his position is focussed on producing new, original content.

Is Amazon Moving Into Original TV?

Second, Wired reported last month that Amazon was “looking for television executives to develop original half-hour kids’ and comedy series for both online and traditional distribution”. At least, that’s according to a job advert that appeared online and was then passed around on Twitter. Is Amazon Moving Into Original TV?

Both scraps of evidence hint that Amazon is at least investigating the possibility of launching its own original content. Indeed, Joe Lewis sounds like just the man for the job: his Linkedin account points out that his previous experience includes stints as Director of Production at 20th Century Fox and Manager of Development at Comedy Central.

With so many online players deciding to take on the original TV challenge, it will be interesting to see what Amazon comes up with. Perhaps more importantly, it will be interesting to see whether it’s actually any good. [Fortune and Wired; Base Image: gothopotam]

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Wednesday, March 7th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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