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Watch How Retweets Ripple Out Through the Internet

Source: http://gizmodo.com/5995388/watch-how-retweets-ripple-out-through-the-internet

Watch How Retweets Ripple Out Through the Internet A quick tweet can blast through Twitter like wildfire. All it takes is a click of a button and anyone can help push that 140 character shout just a little further through cyberspace, until everybody knows. This is what it looks like when that happens.

Where Does My Tweet Go” is a neat little Twitter analytics tool developed by France’s MFG Labs. It’s a very simple concept; instead of just telling you how many times one of your tweets (or someone else’s) got retweeted, it traces the viral spread from person to person to person, ever outward to Twitter’s furthest reaches.

Each graph starts with a dot in the center for the original tweet, with a ring around it for the first wave of retweets. Each concentric circle represents yet another wave, like ripples in a pond, while the pie-slices emanating from each tweet show the overall reach of every echo.

Watch How Retweets Ripple Out Through the Internet

For the moment, the service is still in beta, so your choice of tweets is rather limited. You can sign up and look at the spread of your own (if you’re popular enough) or browse through some of the (mostly French) accounts and trends the service currently supports. Eventually, it should roll out to the net at large, giving some color and shape to ever-increasing retweet frenzies. Too bad that hacked AP tweet isn’t loaded into the beta. That would be a tweetsplosion worth seeing. Maybe (but hopefully not) next time. [Where Does My Tweet Go via Wired]

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Friday, April 26th, 2013 news No Comments

Google Finally Admits That Human Editors Help Shape Search Results

Source: http://counternotions.com/2013/03/11/shifty/

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Tuesday, March 12th, 2013 news No Comments

Source: http://lifehacker.com/5887326/create-your-own-bokeh-camera-kit

Create Your Own Bokeh Camera KitBokeh refers to blurry effects in photographs—purposely out of focus shapes that are creamy and wonderfully fuzzy. You can make your own bokeh with just some inexpensive black cardstock.

Create Your Own Bokeh Camera KitThis DIY lens hood and cap, dubbed the Circle of Confusion Shape Modifier, is similar to a previous one we’ve featured before, except this one lets you change out the “slides” or bokeh shapes easily—so you’re not stuck with just one shape. The tutorial at DIYphotography is very detailed: It tells you how to set up the grid in Photoshop or Gimp, create the squares and cutouts, and assemble it all together.

Check out the original article and the reader comments for a discussion of the techniques used to create the effects in the photos, such as setting your camera to the lowest aperture value. Enjoy making dazzling, beautiful photos!

DIY: Circle of Confusion Shape Modifier | DIY Photography

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Wednesday, February 22nd, 2012 Uncategorized No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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