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Watch How Retweets Ripple Out Through the Internet

Source: http://gizmodo.com/5995388/watch-how-retweets-ripple-out-through-the-internet

Watch How Retweets Ripple Out Through the Internet A quick tweet can blast through Twitter like wildfire. All it takes is a click of a button and anyone can help push that 140 character shout just a little further through cyberspace, until everybody knows. This is what it looks like when that happens.

Where Does My Tweet Go” is a neat little Twitter analytics tool developed by France’s MFG Labs. It’s a very simple concept; instead of just telling you how many times one of your tweets (or someone else’s) got retweeted, it traces the viral spread from person to person to person, ever outward to Twitter’s furthest reaches.

Each graph starts with a dot in the center for the original tweet, with a ring around it for the first wave of retweets. Each concentric circle represents yet another wave, like ripples in a pond, while the pie-slices emanating from each tweet show the overall reach of every echo.

Watch How Retweets Ripple Out Through the Internet

For the moment, the service is still in beta, so your choice of tweets is rather limited. You can sign up and look at the spread of your own (if you’re popular enough) or browse through some of the (mostly French) accounts and trends the service currently supports. Eventually, it should roll out to the net at large, giving some color and shape to ever-increasing retweet frenzies. Too bad that hacked AP tweet isn’t loaded into the beta. That would be a tweetsplosion worth seeing. Maybe (but hopefully not) next time. [Where Does My Tweet Go via Wired]

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Friday, April 26th, 2013 news No Comments

Google Finally Admits That Human Editors Help Shape Search Results

Source: http://counternotions.com/2013/03/11/shifty/

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Tuesday, March 12th, 2013 news No Comments

Source: http://lifehacker.com/5887326/create-your-own-bokeh-camera-kit

Create Your Own Bokeh Camera KitBokeh refers to blurry effects in photographs—purposely out of focus shapes that are creamy and wonderfully fuzzy. You can make your own bokeh with just some inexpensive black cardstock.

Create Your Own Bokeh Camera KitThis DIY lens hood and cap, dubbed the Circle of Confusion Shape Modifier, is similar to a previous one we’ve featured before, except this one lets you change out the “slides” or bokeh shapes easily—so you’re not stuck with just one shape. The tutorial at DIYphotography is very detailed: It tells you how to set up the grid in Photoshop or Gimp, create the squares and cutouts, and assemble it all together.

Check out the original article and the reader comments for a discussion of the techniques used to create the effects in the photos, such as setting your camera to the lowest aperture value. Enjoy making dazzling, beautiful photos!

DIY: Circle of Confusion Shape Modifier | DIY Photography

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Wednesday, February 22nd, 2012 Uncategorized No Comments

Here Are The Winners And Losers

Source: http://www.businessinsider.com/super-bowl-ads-2012-here-are-the-winners-and-losers-2012-2


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

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Monday, February 6th, 2012 news No Comments

Google Quietly Invests Over $100 Million in Zynga, Readying Google Games

Source: http://gizmodo.com/5584118/google-quietly-invests-over-100-million-in-zynga-readying-google-games

Google Quietly Invests Over 0 Million in Zynga, Readying Google GamesWhoa. TechCrunch reports that Google has invested between $100 and $200 million in Zynga, the social gaming behemoth behind Farmville, Mafia Wars, and others, in preparation for the launch of Google Games later this year.

TechCrunch’s “multiple sources” say that Google itself, not its venture capital division Google Ventures, has invested between $100 and $200 million in Zynga, a huge power play presumably with the aim of eroding Facebook’s social media dominance.

It seems that Google sees Zynga as the best way to hit the ground running with Google Games, a social gaming service from the search company that’s set to launch later this year. TechCrunch points to this job opening for “Product Management Leader, Games” at their Mountain View campus as proof that we’ll be seeing a lot more about Google’s move into gaming in the near future.

With Google Me, the company’s purported Facebook killer, continuing to take shape, this major investment in Zynga is just further proof that Google is making a very serious effort to hit Facebook where it hurt, namely, the farms. [TechCrunch]

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Monday, July 12th, 2010 news No Comments

How to make a viral video – a 5-step guide

1. select a product that is a low consideration product (e.g. a song) whose primary missing link is awareness

2. create a funny and entertaining video that features that product or a key attribute of the product

3. [ contact us for the “secret sauce” of step 3 ]

4. continue to build the momentum and build further social amplification by real people (won’t happen if the content is not funny, entertaining, useful, or unexpected)

5. use analytics to determine how to further optimize the content itself to match what characteristics actually went viral (based on how people talked about it when they passed it along)

Examples of videos whose viral effects were successfully manufactured over time. Obama Girl; Lonelygirl15 Brea Olson; Notice the shape of the stats curve of the more recent lonelygirl15 video from 2008. It is much flatter, which is a characteristic of non-viral videos. This is after they revealed that the original lonelygirl15 was a fake; now they have to support the view count through traditional paid media and continuous PR to accumulate the views.

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lonelygirl15-brea-viral-video

lonelygirl15-recent-non-viral-video

How the JKWedding Viral Video was A Manufactured Success

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Wednesday, August 5th, 2009 SEO, social networks 2 Comments

Non-viral videos of funny wedding dances.

Notice the shape of the youtube stats curve – each of these has 8+ million views, but notice the straight line of views that were accumulated over almost a 2 year period.  Notice they each also got a bump in view count recently due to being listed as related videos on the #JKWeddingDance video.

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Wednesday, August 5th, 2009 digital No Comments

AdAge Top Viral Videos: all take 3 – 6 months to reach full viral effect

Samsung Sheep Viral Video – 2 months

samsung-sheep-viral-video

T-Mobile Dance viral video – 5 months

t-mobile-dance-viral-video

Cadbury Dancing Eyebrows Viral Video – 4 months

cadbury-eyebrows-viral-video

Geico Numa Numa Guy viral video – 3 months

numa-numa-guy-geico-viral-video

McDonalds Filet-o-Fish Viral Video – 5 months

mcdonalds-filet-o-fish-viral-video

etrade baby took 4 months to reach full viral

etrade-baby-viral-video

Super cameleon viral video took 3 months to reach full viral

super-chameleon-viral-video

Durex bunnies viral video took 3 months to reach full viral

durex-bunnies-viral-video

Dennys banana pancake viral video took 4 months to reach full viral

dennys-banana-pancake-viral-video

Lewist Hamilton Grand Prix took 2 months to reach viral

lewis-hamilton-grandprix-viral-video

the shape of the views curve is different for a NON-viral video — it just accumulates views over the years.

shape-of-a-non-viral-video-curve

link back to the original article showing 12 points that demonstrate why I think the JK Wedding video has a manufactured viral effect.

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Friday, July 31st, 2009 digital 1 Comment

What viral videos look like; what non-viral videos look like — by the stats

The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and promotion. It is a straight line that grows steadily over time. The 2 examples of non-viral videos were chosen simply to have similar view counts as the first and second examples.

Viral video examples – notice the asymptotic curve towards the max on the total views chart.

Frozen Grand Central ImprovEverywhere viral video – 18 million views – added on Jan 31, 2009.  “Other/viral” gave it its first big boost and embedded views gave it another big push.
frozen-grand-central-improveverywhere-viral

No Pants Subway Ride ImprovEverywhere viral video – 9 million views – uploaded January 13, 2009; got onto YouTube homepage and got a major boost from it.

no-pants-subway-ride-improveverywhere-viral

NON-viral video examples – notice the straight line of the total views chart.

corbin-bleu-non-viral-video

ashley-tisdale-non-viral-video

Perfect example of NON-viral video that had help with paid media – in this case, GoDaddy supported these videos with costly Superbowl ads — which led to nice bumps-up in total views.

godaddy-viral-non-viral-videos

In the case of Smirnoff’s Tea Partay, it was not supported by paid media so it took longer to grow and the shape of the curve is a nice blend between the straight line of a non-viral video and the asymptotic line of a viral video.

tea-partay-partially-viral-video

Finally, blatant ads don’t go viral – Sony’s grand central product demo stunt. And even if they are discussed in dozens of blogs it is not enough to get past the first tipping point.

sony-grand-central-stunt-video

How the JKWedding Viral Video was A Manufactured Success

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Friday, July 31st, 2009 digital 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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