share photos

Here’s The Big Problem With Facebook’s New E-Commerce Effort (FB)


facebook gifts

Yesterday, Facebook announced that it will sell gifts users can send to their friends.

Chris Dixon, a successful serial investor and one of New York’s most visible startup investors is skeptical it’ll work.

“Getting users to switch ‘modes’ from online to offline (& vice versa) has historically yielded very low conversion rates,” he tweets.

His point is that when people go to people go to Website for one reason, it’s hard to get them to do anything else.

Users go to Amazon to shop, for a date, and Craigslist for a free sofa. Users go to Facebook to share photos and maybe read news, not buy things.

Just because a new feature from Facebook appears, doesn’t mean users are going to suddenly start going there to use it.

“It’s all about the mental state. Are you sharing photos online [or] giving something offline? The numbers show it’s hard to switch.”

Other cases in which getting users to switch “modes” from offline to online or back again, that hasn’t worked include “showing URLs in TV ads or magazines” or “trying to sell anything on [a] social network.”

Please follow SAI on Twitter and Facebook.

! Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, September 28th, 2012 news No Comments

Here’s The Biggest Threat To Facebook, And What Facebook Is Doing About It


Kevin Systrom and Mike Krieger

The biggest threat to Facebook isn’t Google or Twitter.

It’s the out-of-nowhere startup that allows people to do what they like to do on Facebook easier and faster.

What people like to do on Facebook is share and view photos of friends and family.

Facebook is popular because it is the easiest way to do that over a computer.

Where Facebook has a huge blindspot, however, is that it is not the easiest way to share photos of your friends and family over your phone.

It’s too slow. 

Already, startups backed by millions of dollars in venture capital are attacking Facebook’s weakness in this area.

The current leader of this insurgency is an iPhone app called Instagram, which grew from 1 million users in January 2011 to 15 million in December 2011.

Instagram isn’t perfect.  You can’t label your photos with your friends’ names like you can on Facebook, for example.

But what’s great about it is that it is very fast – especially compared to Facebook.

Mary Meeker chart on Mobile versus desktop

With the Facebook iPhone app, there are 6 screens a user has to go through before a user can actually take a picture. With Instagram, there is one.

This is a long term problem for Facebook. 

According to Mary Meeker, sometime in the middle of 2013, there will be more people on the Internet via their mobile devices than desktops.

If Facebook doesn’t figure this problem out, it will go the way of Friendster. Friendster lost to Facebook because users found they could do what they wanted to do on Friendster on Facebook with much more speed and simplicity.

Facebook is aware of this problem.  A source familiar with Facebook’s photos team tells us one of its top priorities is “reduce the friction to uploading content” through mobile devices.

They have a lot of work to do. 

Instagram Step 1: Tap on the Instagram app.

Instagram Step 2: Tap the camera icon in the middle bottom.

Instagram Step 3: Take a photo.

See the rest of the story at Business Insider

Please follow SAI on Twitter and Facebook.

See Also:

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, February 6th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips:
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing