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drag2share: Global Smartphone Shipments Share

source: http://feedproxy.google.com/~r/businessinsider/~3/NfpWaDstbvg/what-the-5c-means-for-apple-2013-9

The global smartphone shipments share of handset makers, especially Chinese manufacturers, has been growing rapidly at the expense of Apple, and they’ve done so by undercutting the iPhone’s premium pricing with a barrage of low-cost handsets.

SmartphoneMarketShare

Most of these cheaper handsets run Android, and because of that, Google’s platform has been increasingly asserting its will over Apple. It now controls 80% of the global smartphone market. Meanwhile, Apple’s platform share keeps falling and is currently around 13%.


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Tuesday, September 10th, 2013 news No Comments

Facebook Sees Big Gains in Global Mobile Ad Market Share

source: http://www.emarketer.com/Article/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share/1010171

Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward mobile devices, is resulting in dramatic gains in mobile ad market share, according to eMarketer’s latest estimates of worldwide ad spending and revenues at significant players in the mobile and digital ad markets.

The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012, which was the first year that Facebook had any mobile ad offerings. eMarketer previously estimated Facebook’s share of mobile ad revenues worldwide would reach 12.9% this year.

eMarketer estimates that Google will grab 53.17% of the worldwide mobile ad market this year, up slightly over 2012—primarily a result of continued growth in mobile search usage and further mobile monetization of YouTube. The overall mobile ad market worldwide is expected to grow 89% to $16.65 billion in 2013, eMarketer estimates.

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Wednesday, August 28th, 2013 news No Comments

US Mobile Ad Spending, Search is Largest Share

source: http://www.emarketer.com/Article/Mobile-Gains-Greater-Share-of-Search-Display-Spending/1010148

Digital ad spending continues to shift from desktop to mobile devices, according to eMarketer’s latest estimates on US ad spending.

Search has already undergone a dramatic shift in spending toward mobile, which will continue into the future. In 2010, just 2.1% of all digital search ad dollars were spent on mobile devices. This year, that share will reach 22.1%, and by 2017, eMarketer expects, US advertisers will spend 59.6% of all digital search dollars on mobile.

Search is still king of the US digital ad spending market, but its hold on the crown is getting shakier each year. eMarketer’s latest forecast of US ad spending, including digital ad formats, pegs search ad spending at $19.6 billion this year. That includes search ads on desktop and laptop computers as well as mobile phones, tablets and other connected devices.

Digital display spending is still lower, at an expected $17.6 billion this year, including outlays on banners, video, rich media, sponsorships and other display formats, like Facebook’s Sponsored Stories or Twitter’s Promoted Tweets. Next year, combined spending on display formats will reach $20.6 billion, close to search’s expected $21.6 billion in spending, and by 2015 display will pull ahead.

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Thursday, August 22nd, 2013 news No Comments

drag2share: Mobile Display Ad Market Share

source: http://feedproxy.google.com/~r/businessinsider/~3/aZBT5JGk9Ss/with-jumptap-acquisition-millennial-media-is-going-after-google-2013-8

USMobileDisplayAdMktShare

Here’s an alternative look at the data, showing full mobile display ad revenue figures and growth. In 2013, after the Jumptap acquisition, Google and Millennial Media will combine for over $700 million in U.S mobile display ad revenue.


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Thursday, August 15th, 2013 news No Comments

Mobile Continues To Eat Up Media Consumption Share

Source: https://intelligence.businessinsider.com/welcome

Mobile has tripled its share of U.S. consumer’s media consumption since 2009. According to eMarketer, mobile’s share jumped from four percent in 2009 to 12 percent this year.

Mobile’s gains came at the expense of traditional mediums like TV, radio, and print. Online’s share held steady.

Meanwhile, mobile advertising revenues are only about 1 percent of U.S. ad spend. Many observers take this disparity as evidence that mobile ad revenues are set to skyrocket. However, mobile doesn’t need to gain parity for mobile ads to be a huge opportunity. Furthermore, the time-gap argument glosses over the real challenges: smaller screens, consumers’ resistance to mobile ads, and an incredibly complex ecosystem. 

Mobile Share Of Consumption

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Wednesday, October 24th, 2012 Uncategorized No Comments

U.S. Smartphone Market Share

Source: https://intelligence.businessinsider.com/welcome

Android and iOS continue to dominate the U.S. smartphone market, with a combined 84 percent of the market, according to the latest comScore numbers. It also reports that U.S. smartphone penetration is 47 percent at the end of of the second quarter. Mobile content use is up across the board, with web browsing and listening to music making the biggest one month gains.  

We have updated our charts in the chart library. Here are the updated versions:

U.S. Smartphone Market Share By Platform:

us smartphone market share

U.S. Mobile Market Share By Platform (Includes Non-Smart Phones):

blue ocean

U.S. Mobile Content Use Over Time:

us. mobile content use

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Wednesday, August 1st, 2012 news No Comments

Android web browser claims biggest user share

Source: http://www.engadget.com/2012/03/05/statcounter-android-web-browser-claims-biggest-user-share/

Android’s native web browser can now lay claim to being the most popular mobile browser, according to StatCounter‘s latest survey. Mapping use over the past year, Google’s mobile internet browser has grabbed around 23 percent of all users, up from just over 14 percent back in February 2011. The phone and tablet-based browser may have soaked up BlackBerry and Nokia users on its way to the top, with the two companies dropping browser share to six and 11 percent, respectively. Opera continues to hold its own, with a stable market share of around 21 percent throughout 2011, while the iPhone’s Safari isn’t far behind, notching up 20 percent by the end of last month. Conspicuous by its absence, Windows Phone’s Internet Explorer hasn’t made the table just yet and Google is surely hoping to see its mobile version of Chrome enter the table soon — presumably once it’s available on more than one device.

StatCounter: Android web browser claims biggest user share originally appeared on Engadget on Mon, 05 Mar 2012 03:17:00 EDT. Please see our terms for use of feeds.

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Monday, March 5th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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