shelf life

Shelf Life and Half Life of YouTube videos vs Facebook posts

Pixability-Interbrand-100-YouTubeVideo-Shelf-Life-Aug2013Pixability recent released a report studying the Interbrand 100′s use of YouTube. The study contains a host of intriguing data, but perhaps the most interesting concerns the long shelf life of a brand’s YouTube video. According to the study [pdf], during its first year on YouTube, the average video posted by an Interbrand 100 company will attract more than half of its views at least 3 weeks after having been published.

Specifically, 40% of the average video’s first-year views came in the initial three weeks post-publishing, while 30% came in the 4-12 week period, and another 30% in the 12-52 week timeframe.

By comparison, Facebook posts get half their reach within 30 minutes of being published, and by the time 90 minutes have past, the average brand post is reaching less than 2% of its total audience. (Granted, that might change somewhat with Facebook’s recent newsfeed changes that will occasionally bump up old content.)

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Wednesday, August 14th, 2013 news No Comments

drag2share: Brand Videos Hit Their Viral Peak On Day Two After Launch

source: http://feedproxy.google.com/~r/businessinsider/~3/0m5Dhiqfny8/brand-videos-hit-viral-peak-on-day-two-2013-7

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.

“Social” video  is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it’s about listening to friends’ recommendations and glancing at social media feeds.

In a recent report from BI Intelligence, we look at the general state of social video, examine social video audiences and their demographics, analyze how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

The first few days following launch are key to a video’s viral success. Unruly Media studied the top 200 viral ! brand vi deos launched 2012, and shared some of their results exclusively with BI Intelligence.

Take a look at these charts:

BII video sharing week

Here is a look at the same chart, but over a longer period of time:

BII social video sharing

According to Unruly’s data, 10% of shares occurred on day two (the viral peak), and 25% of shares occurred within the first three days. However, marketers shouldn’t forget that brand videos also have a shelf-life and somewhat of a long-tail: 50% of shares came after the first three weeks.  Shares are defined as  Facebook shares, Facebook likes, Facebook comments, Twitter mentions, retweets, and blog post mentions .

A separate Unruly study of 1,000 brand videos analyzed how the different days of the week stacked up for video shares, whether they saw more or fewer shares than the daily average. The resu! lt was c lear: video shares increase late in the work week — Fridays saw 16% more shares than the daily average — and then drop precipitously over the weekend. 


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, July 15th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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