shift

The Shift In Verizon’s Revenue (VZ)

Source: http://www.businessinsider.com/chart-of-the-day-the-shift-in-verizons-revenue-2012-9

Here’s an interesting chart from Dan Frommer at ReadWriteWeb on Verizon’s business.

The amount of money it brings in from data plans will soon equal the amount of money it brings in from data plans. This is because smartphones and connected devices like tablets are increasingly important.

As smartphone sales continue to grow, this chart will be flipped with voice just a tiny portion of revenue.

chart of the day verizon

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Tuesday, September 4th, 2012 news No Comments

ComScore report finds drastic shift from web-based to mobile email among younger users in past year

Source: http://www.engadget.com/2012/02/11/comscore-report-finds-drastic-shift-from-web-based-to-mobile-ema/

comscore email use ComScore report finds drastic shift from web based to mobile email among younger users in past year
ComScore released its annual US Digital Future in Focus report this week, offering a year-end wrap of many of the trends its tracked throughout the past year and a look towards the next. One of the more telling stats concerns email use among those in their teens and twenties. According to the report, web-based email use among 12-17 year olds dropped 31 percent in the past year, while use among those 18 to 24 saw an even bigger drop of 34 percent. Some of that can no doubt be attributed to Facebook and other email alternatives, but a big factor is the growth of email use on mobile devices; both of those age groups saw double-digit growth in that respect, with mobile email use jumping 32 percent among 18 to 24 year olds.

In terms of sheer growth in the past couple of years, though, there’s not much that matches the trajectory of tablets (obviously aided by one in particular). ComScore notes that that US tablet sales over the past two years have topped 40 million, a figure that it took smartphones as a category a full seven years to reach. Another area that saw some considerable growth in 2011 is digital downloads and subscriptions (including e-books), which jumped 26 percent compared to the previous year, leading all other areas of e-commerce. The full report and some videos of the highlights can be found at the source link below.

Continue reading ComScore report finds drastic shift from web-based to mobile email among younger users in past year

ComScore r! eport fi nds drastic shift from web-based to mobile email among younger users in past year originally appeared on Engadget on Sat, 11 Feb 2012 13:12:00 EDT. Please see our terms for use of feeds.

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Sunday, February 12th, 2012 news No Comments

Sony LCD 3DTV Gets Disappointing First Look

Source: http://gizmodo.com/5561454/sony-lcd-3dtv-gets-disappointing-first-look

Sony LCD 3DTV Gets Disappointing First LookGary Merson at HD Guru has seen Sony’s new KDL-55HX800 LCD 3DTV live and in person. His first take? Even a slight tilt of the head makes you see double and lose the 3D effect. Uh oh.

Merson found a whole range of things to be troubled about in his time with the Sony: double-vision, color shift, relatively shallow depth. But the main issue—as Mark reported at this year’s CES—is that LCD and OLED screens just aren’t up to 3D. At least not in the way that plasma displays clearly are.

It’s also worth mentioning that the HX800 Merson viewed is actually the lowest end 3D model Sony offers, and in fact is technically a “3D-ready” set, meaning that it uses a separate sync transmitter instead of the integrated 3D functionality of the LX900 series. We won’t know how big, if any, a difference that makes until we’re able to compare the two side by side. But for now, the early returns suggest that plasma’s still the early king of 3D technology. [HD Guru]

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Sunday, June 13th, 2010 news No Comments

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant

Not only did the shift towards digital communication cause a continuing decline in revenues, the lack of innovation caused the U.S. Postal Service to fall far behind able competitors like FedEx, UPS, etc. (lowering prices is not innovation; and delivering 3 days a week is not innovation either.) We are at a point now where if the USPS disappeared, consumers will shift their remaining habits towards digital and existing delivery competitors will (gladly) absorb the incremental business (because they already work the routes anyway, and can even lower prices due to extra volume).

Source: http://bit.ly/9RHDtQ (BusinessWeek)

March 4 (Bloomberg) — The U.S. Postal Service, facing a $238 billion budget deficit by 2020, should consider cutting delivery to as few as three days a week as the agency attempts to pare costs, a consulting firm said.

Those cuts are among changes McKinsey & Co. presented in a report this week at a postal conference in Washington. Options also included expanding business lines and restructuring retiree health benefits.

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Friday, March 5th, 2010 digital No Comments

social amplification

in a budget-constrained environment, the best thing an advertiser can do is shift more attention (notice, I didn’t say money) to social marketing and stimulate social actions among target users and customers. While paid media used to just get people to some place (like a website), social marketing is about stimulating social actions — so the people actually do something — share, rate, comment, recommend, etc. These actions lead to an accumulation of value over time such that future visitors will get the benefit of all of the actions that went before (e.g. I only watch the highest rated or most viewed videos on YouTube; I don’t have to wade through and find the good stuff myself). Furthermore, social actions are free to the advertiser — think “advocacy.” When real people carry the message forward to their friends, it is free amplification for the advertiser — social amplification.

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Thursday, February 5th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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