shopping malls

Ad Data Reveals Surprising Patterns In Location-Based Mobile Usage

Source: https://intelligence.businessinsider.com/welcome

Mobile users are heavily engaged on their devices at the shopping mall, according to a recent report by JiWire, a location-based mobile advertising company.

JiWire’s data flows from its network that serves ads to some 50 million mobile users. Enabled by public Wi-Fi access at thousands of sites, JiWire’s ads allow advertisers to target users at malls, restaurants, retail stores, school campuses, airports, and other sites. 

JiWire’s latest data reinforces some commonly held ideas about mobile device use, but challenges others. For example, ad requests were heaviest at shopping malls— more so than at restaurants, for example— revealing how mobile devices have become a valued tool for shopping and leisure.

Other data showed surprising patterns. Ad requests were higher at hotels than at retail stores. And, finally, big-box stores saw more mobile ad requests than specialized retailers like clothing and electronic stores, despite all the hand-wringing over showrooming. 

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Monday, November 26th, 2012 news No Comments

There’s One Segment Of Best Buy That’s Simply Getting Destroyed

Source: http://www.businessinsider.com/best-buy-entertainment-sales-collapse-2012-3

 

Today Best Buy announced layoffs and store closures, as results continue to disappoint.

None of the businesses are too hot, but there’s one are that REALLY stands out as bad.

Entertainment (which is games, DVDs, etc.) is getting crushed. After falling 14% YOY last Q4, it then fell another 20% this Q4.

One bright spot is actually a very bright spot for the total economy and that’s appliances. This is a sign of more housing activity, and everyone should be happy about that.

As to the key point, anyone who has ever been into a Best Buy knows how much floor space was devoted to entertainment media, and area that seems to be on the permanent decline.

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Thursday, March 29th, 2012 news No Comments

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